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Article
Publication date: 18 March 2024

Catrin Johansson, Jody Jahn and Wim Elving

1403

Abstract

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Journal of Communication Management, vol. 28 no. 1
Type: Research Article
ISSN: 1363-254X

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Article
Publication date: 3 April 2017

Ursa Golob, Natasa Verk, Anne Ellerup-Nielsen, Christa Thomsen, Wim J.L. Elving and Klement Podnar

The purpose of this paper is to introduce the third special issue on corporate social responsibility communication (CSRCom). In this editorial, the authors take the opportunity to…

3357

Abstract

Purpose

The purpose of this paper is to introduce the third special issue on corporate social responsibility communication (CSRCom). In this editorial, the authors take the opportunity to share the latest knowledge, research and insights on CSRCom as presented at the third International CSR Communication Conference held in Ljubljana 17-19 September 2015.

Design/methodology/approach

Many efforts have been made to map the research field of CSRCom. Two major ontological streams seem to stand out in CSRCom research: functionalism vs constructivism. In this editorial, the authors describe each of them, address the factors which contributed to their implementation within the CSRCom field and provide a rationale for bridging the two approaches.

Findings

The papers selected for the issue demonstrate that recent studies of CSRCom are anchored both in functionalism and constructivism but that the attention towards using CSRCom in organisational processes of collaboration and networking is growing. This growth is aligned to the changes in the wider social environment. In this editorial, the authors are bridging both approaches and relating them to the most recent developments in CSR and CSRCom.

Originality/value

This paper concludes that a growing body of empirical studies contributes to an increased understanding of how both functionalistic and constitutive perspectives are relevant and provide key insights for communication managers. It also accentuates the idea that the ability to expand the understanding of CSRCom from that of a means to an end to one, according to which communication represents an important end/goal in itself, that can play a crucial role in dealing with the growing complexity of CSR processes.

Details

Corporate Communications: An International Journal, vol. 22 no. 2
Type: Research Article
ISSN: 1356-3289

Keywords

Available. Open Access. Open Access
Article
Publication date: 12 January 2024

Antonia Z. Hein, Wim J.L. Elving, Sierdjan Koster and Arjen Edzes

Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to…

4704

Abstract

Purpose

Employer branding (EB) has become a powerful tool for organizations to attract employees. Recruitment communication ideally reveals the image that companies want to portray to potential employees to attract talents with the right skills and competences for the organization. This study explores the impact of EB on employer attractiveness by testing how pre-existing employee preferences interact with EB and how this interaction affects employer attractiveness.

Design/methodology/approach

A quasi-experiment among 289 final-year students was used to test the relationships between EB, perceived employer image, person-organization (P-O) fit and employer attractiveness, and the potential moderating variables of pre-existing preferences, in this case operationalized as locational preferences. Students are randomly assigned to four vacancies: one with and one without EB cues in two different locations: Groningen and Amsterdam. The authors used standard scales for attractiveness, perceptions of an employer and person-organization fit. The authors test the relationships using a regression analysis.

Findings

Results suggest that if respondents have previous predispositions, then their preference can be enhanced using an EB-targeted strategy. Based on these results, the authors can conclude that EB and related practices can be successful avenues for organizations in the war for talent, particularly if they reaffirm previous preferences of potential employees.

Originality/value

The research is original in the way it provides empirical evidence on the relationship between EB and attractiveness, particularly when previous employee preferences exist. This is of value to employers using EB as a tool to influence employer attractiveness.

Details

Corporate Communications: An International Journal, vol. 29 no. 7
Type: Research Article
ISSN: 1356-3289

Keywords

Available. Content available
Article
Publication date: 1 April 2014

Wim J.L. Elving

460

Abstract

Details

Corporate Communications: An International Journal, vol. 19 no. 2
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 30 September 2014

Wim J L Elving

166

Abstract

Details

Corporate Communications: An International Journal, vol. 19 no. 4
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 7 October 2013

Wim J.L. Elving

1253

Abstract

Details

Corporate Communications: An International Journal, vol. 18 no. 4
Type: Research Article
ISSN: 1356-3289

Available. Content available
Article
Publication date: 5 October 2015

Wim J L Elving

272

Abstract

Details

Corporate Communications: An International Journal, vol. 20 no. 4
Type: Research Article
ISSN: 1356-3289

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Article
Publication date: 9 October 2009

Shaun Powell, Wim J.L. Elving, Chris Dodd and Julia Sloan

The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK…

2431

Abstract

Purpose

The purpose of this paper is to investigate and measure employees' perception of actual and desired corporate ethical values as a component of corporate identity within a major UK financial institution, against a comparison with their employees' own individual ethical values.

Design/methodology/approach

The multi‐method case study uses a mix of secondary data analysis, key interviews and 245 employee questionnaires. The financial institution is selected as it is identified as being in the process of instigating what may be termed a “monolithic” corporate branding strategy while using a “top down” communication approach across its various operations in the UK.

Findings

The paper shows that employees' perceive managements' ideal identity to be significantly different to the operational reality that “is” the company, especially in relation to ethical values. These gaps also vary between major divisions within the organisation, as well as between differing staffing levels, adding empirical support to existing theories that corporate identity and corporate brand management will need to take into account many sub‐cultures within any large organisation, as well as the individual values of its employees, and that a top down communication programme that fails to take this into consideration will face many difficulties.

Originality/value

This empirical based case study research focuses upon a comparison between internal perceptions of actual and ideal corporate values as part of the corporate identity, in comparison to employees' own individual values has been largely overlooked within the corporate identity and branding literatures to date.

Details

Corporate Communications: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1356-3289

Keywords

Available. Content available
Article
Publication date: 6 August 2008

Wim Elving and Mark van Vuuren

767

Abstract

Details

Corporate Communications: An International Journal, vol. 13 no. 3
Type: Research Article
ISSN: 1356-3289

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Book part
Publication date: 17 February 2025

Wim J.L. Elving

In this chapter, I will present not only an outline of current developments of corporate social responsibility (CSR), environmental, social, and governance (ESG), and the…

Abstract

In this chapter, I will present not only an outline of current developments of corporate social responsibility (CSR), environmental, social, and governance (ESG), and the Sustainable Development Goals (SDGs) related to the new EU Corporate Sustainability Reporting Directive (European Union, 2024) and the consequences these have for organizations but also the opportunities and risks they provide in relation to the spread of disinformation. I will also discuss the recent court cases against companies and governments regarding greenwashing and discuss opportunities for organizations to position themselves as innovative and attractive for future and current employees with a focus on sustainability in the war for talent.

Details

Responsibility in Strategic Communication
Type: Book
ISBN: 978-1-83549-793-7

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