Search results

1 – 10 of over 2000
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 January 1973

Thomas Greer and William Pride

Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among…

544

Abstract

Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among personalities along with their implications for modal personality. Discusses the effects of the personality‐cultural relationship on interpersonal transactions, focusing on the effect of culture on the individual.

Details

European Journal of Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 0309-0566

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1995

Mrs Genevieve N. Bond‐Mendel and Antonis C. Simintiras

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It…

313

Abstract

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.

Details

International Journal of Wine Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0954-7541

Keywords

Access Restricted. View access options
Article
Publication date: 1 June 1997

Philip W. Bowen

Highlights the need to improve organizational communication and training. Discusses the need for organizations to develop staff values and objectives before considering the role…

545

Abstract

Highlights the need to improve organizational communication and training. Discusses the need for organizations to develop staff values and objectives before considering the role of communications in such a company.

Details

Training for Quality, vol. 5 no. 2
Type: Research Article
ISSN: 0968-4875

Keywords

Access Restricted. View access options
Article
Publication date: 1 April 1996

James E. Zemanek and William M. Pride

Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an industrial…

852

Abstract

Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an industrial distributor. Finds support for the belief that, compared with the manufacturer, the manufacturer’s salesperson has as much, if not more, influence on the distributor. Also examines the possible effects of a manufacturer salesperson’s specific power bases on the distributor’s perception of salesperson power and on distributor satisfaction.

Details

Journal of Business & Industrial Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1989

O. Gene Norman

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic…

443

Abstract

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

Details

Reference Services Review, vol. 17 no. 1
Type: Research Article
ISSN: 0090-7324

Available. Content available
Article
Publication date: 1 August 2002

William M. Cox

209

Abstract

Details

Anti-Corrosion Methods and Materials, vol. 49 no. 4
Type: Research Article
ISSN: 0003-5599

Access Restricted. View access options
Article
Publication date: 1 March 2000

David S. Waller and Kim Shyan Fam

Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a…

7372

Abstract

Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 12 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1982

O. Gene Norman

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…

298

Abstract

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.

Details

Reference Services Review, vol. 10 no. 1
Type: Research Article
ISSN: 0090-7324

Access Restricted. View access options
Article
Publication date: 6 February 2009

Hugo Letiche

The purpose of this paper is to pursue the themes of feminine identity, doubling and (in)visibility; first in terms of “signifyin(g)” as a cultural and literary strategy, and…

666

Abstract

Purpose

The purpose of this paper is to pursue the themes of feminine identity, doubling and (in)visibility; first in terms of “signifyin(g)” as a cultural and literary strategy, and second, in terms of quilting seen from the fiction of Alice Walker to the quilting of Gee's Bend. In the background, there plays the relationship between art and commodification.

Design/methodology/approach

The paper examines “commodification” and “doubling” in the case of the Gee's Bend quilt makers. The quilts foreshadow the modernist aesthetic and are of the highest aesthetic quality. They were made in a traditional rural society by very poor uneducated black women. The quilts were not made to be sold, but were dedicated to familial remembrance and to immediate aesthetic pleasure.

Findings

Commodification doubles self and work, life and object, uniqueness and standardization, art and management. For the artist, the unicity, beauty, inspiration and creativity of art is doubled in the sale, marketing, display, distribution and mass production of “art works.” Making art is intimate, personal and individual; selling art requires public display, pleasing the all‐important customer(s) and dealing with many sorts of in‐betweens. What “commodification” is on the artist/art work level, is “doubling” on the I/me, self/persona, private/public, and in‐group/out‐group level.

Originality/value

The author proposes, from the example of quilt‐making, a wide‐ranging interrogation: “Is escape from commodification possible?”

Details

Society and Business Review, vol. 4 no. 1
Type: Research Article
ISSN: 1746-5680

Keywords

Access Restricted. View access options
Article
Publication date: 11 July 2016

Hugo Letiche

Commodification doubles self and work, life and object, uniqueness and standardization and art and management. For the artist, the unicity, beauty, inspiration and creativity of…

149

Abstract

Purpose

Commodification doubles self and work, life and object, uniqueness and standardization and art and management. For the artist, the unicity, beauty, inspiration and creativity of art is doubled in the sale, marketing, display, distribution and mass production of “art works”. Making art is intimate, personal and individual; selling art requires public display, pleasing the all important customer(s) and dealing with many sorts of in-betweens. What commodification is on the artist/art work level is doubling on the I/me, self/persona, private/public and in-group/out-group level. This paper aims to examine the commodification and doubling in the case of the Gee’s Bend quilt makers. The quilts foreshadowed the modernist aesthetic and are of the highest aesthetic quality. But, they were made in a traditional rural society by very poor, uneducated black women. The quilts were not made to be sold but were dedicated to familial remembrance and to immediate aesthetic pleasure. But now that they are on display: is escape from commodification possible?

Design/methodology/approach

Reprint for special issue.

Findings

Doubling, in the original article below, was tendentious but artistically and politically to be overcome; doubling currently seems much more ominous, omnipresent and out of control. Signifyin(g) has become bomb throwing. Present day doubling apparently produces terror and not just commodification.

Originality/value

Invited for publication.

Details

Society and Business Review, vol. 11 no. 2
Type: Research Article
ISSN: 1746-5680

Keywords

1 – 10 of over 2000
Per page
102050