Thomas Greer and William Pride
Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among…
Abstract
Attempts to establish personality as an open system operating in and depending on an environment of cultural inputs. Reveals several factors which create difference among personalities along with their implications for modal personality. Discusses the effects of the personality‐cultural relationship on interpersonal transactions, focusing on the effect of culture on the individual.
Details
Keywords
Mrs Genevieve N. Bond‐Mendel and Antonis C. Simintiras
This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It…
Abstract
This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.
Details
Keywords
Highlights the need to improve organizational communication and training. Discusses the need for organizations to develop staff values and objectives before considering the role…
Abstract
Highlights the need to improve organizational communication and training. Discusses the need for organizations to develop staff values and objectives before considering the role of communications in such a company.
Details
Keywords
James E. Zemanek and William M. Pride
Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an industrial…
Abstract
Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an industrial distributor. Finds support for the belief that, compared with the manufacturer, the manufacturer’s salesperson has as much, if not more, influence on the distributor. Also examines the possible effects of a manufacturer salesperson’s specific power bases on the distributor’s perception of salesperson power and on distributor satisfaction.
Details
Keywords
In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic…
Abstract
In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.
David S. Waller and Kim Shyan Fam
Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a…
Abstract
Considers the environmental differences that may need to be considered when marketers enter into a new country such as media restrictions. Cultural and legal factors. Observes a study of Malaysian media professionals’ perceptions towards various media and advertising restrictions in their country. Presents findings suggesting that advertising images, particularly nudity, indecent language, and sexist images were perceived as major reasons for advertising restrictions.
Details
Keywords
In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…
Abstract
In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.
The purpose of this paper is to pursue the themes of feminine identity, doubling and (in)visibility; first in terms of “signifyin(g)” as a cultural and literary strategy, and…
Abstract
Purpose
The purpose of this paper is to pursue the themes of feminine identity, doubling and (in)visibility; first in terms of “signifyin(g)” as a cultural and literary strategy, and second, in terms of quilting seen from the fiction of Alice Walker to the quilting of Gee's Bend. In the background, there plays the relationship between art and commodification.
Design/methodology/approach
The paper examines “commodification” and “doubling” in the case of the Gee's Bend quilt makers. The quilts foreshadow the modernist aesthetic and are of the highest aesthetic quality. They were made in a traditional rural society by very poor uneducated black women. The quilts were not made to be sold, but were dedicated to familial remembrance and to immediate aesthetic pleasure.
Findings
Commodification doubles self and work, life and object, uniqueness and standardization, art and management. For the artist, the unicity, beauty, inspiration and creativity of art is doubled in the sale, marketing, display, distribution and mass production of “art works.” Making art is intimate, personal and individual; selling art requires public display, pleasing the all‐important customer(s) and dealing with many sorts of in‐betweens. What “commodification” is on the artist/art work level, is “doubling” on the I/me, self/persona, private/public, and in‐group/out‐group level.
Originality/value
The author proposes, from the example of quilt‐making, a wide‐ranging interrogation: “Is escape from commodification possible?”
Details
Keywords
Commodification doubles self and work, life and object, uniqueness and standardization and art and management. For the artist, the unicity, beauty, inspiration and creativity of…
Abstract
Purpose
Commodification doubles self and work, life and object, uniqueness and standardization and art and management. For the artist, the unicity, beauty, inspiration and creativity of art is doubled in the sale, marketing, display, distribution and mass production of “art works”. Making art is intimate, personal and individual; selling art requires public display, pleasing the all important customer(s) and dealing with many sorts of in-betweens. What commodification is on the artist/art work level is doubling on the I/me, self/persona, private/public and in-group/out-group level. This paper aims to examine the commodification and doubling in the case of the Gee’s Bend quilt makers. The quilts foreshadowed the modernist aesthetic and are of the highest aesthetic quality. But, they were made in a traditional rural society by very poor, uneducated black women. The quilts were not made to be sold but were dedicated to familial remembrance and to immediate aesthetic pleasure. But now that they are on display: is escape from commodification possible?
Design/methodology/approach
Reprint for special issue.
Findings
Doubling, in the original article below, was tendentious but artistically and politically to be overcome; doubling currently seems much more ominous, omnipresent and out of control. Signifyin(g) has become bomb throwing. Present day doubling apparently produces terror and not just commodification.
Originality/value
Invited for publication.