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Article
Publication date: 21 March 2008

William B. Mesa

463

Abstract

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Journal of Consumer Marketing, vol. 25 no. 2
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 July 2003

William B. Mesa

361

Abstract

Details

Journal of Consumer Marketing, vol. 20 no. 4
Type: Research Article
ISSN: 0736-3761

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535

Abstract

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Journal of Product & Brand Management, vol. 16 no. 1
Type: Research Article
ISSN: 1061-0421

Available. Content available
Article
Publication date: 20 March 2009

William B. Mesa

500

Abstract

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Journal of Consumer Marketing, vol. 26 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 21 October 2013

Claudia Dumitrescu, William Nganje and Clifford J. Shultz

This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The…

1066

Abstract

Purpose

This study aims to provide international pasta marketers with a better understanding of how consumers perceive product value, which enables them to create and deliver value. The effects of COO, price, and content on purchase intentions are assessed.

Design/methodology/approach

Data were collected via the survey method in Romania and Greece. Using a random utility discrete choice model, the authors test five hypotheses.

Findings

Overall, Romanian and Greek individuals are less likely to buy US pasta; nevertheless, the likelihood that US or Italian pasta is purchased increases when this product is made from durum wheat versus soft wheat. Differences in purchase intentions due to age, gender, education, income, and nationality are also found.

Research limitations/implications

The results have important implications for international pasta marketers, as it helps them to better understand the perceived pasta value and to position this product effectively in Greek and Romanian markets. Future studies should examine wider pasta market segmentation in the Balkans.

Originality/value

This study contributes to the value literature by providing a framework of perceived value of foreign food products. Also, addressing concerns expressed in the literature, this study examines the COO effects on purchase intentions in a multi-cue context, focusing on low-involvement food products such as pasta. Because individual preferences for COO vary widely, the need for empirical evidence to complement theory is critical, and this is the first study with regard to Greek and Romanian consumers' intentions to buy foreign pasta.

Details

British Food Journal, vol. 115 no. 10
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 20 April 2010

William Mesa

The purpose of this paper is to explain how intellectual capital (IC) is enacted and used in non‐profit symphony orchestras from an organisational behaviour perspective.

1609

Abstract

Purpose

The purpose of this paper is to explain how intellectual capital (IC) is enacted and used in non‐profit symphony orchestras from an organisational behaviour perspective.

Design/methodology/approach

The paper is a nine‐month case study on two community‐based non‐profit orchestras. The method uses field observations, interviews, factor analysis, and visual models in explaining how IC is connected to organisational practices.

Findings

IC is perhaps best understood in its context to specific organisations rather than as discrete items that are allocated.

Research limitations/implications

The case study is limited to non‐profit orchestras based on an organisational behaviour perspective. The results, however, invite further research into how IC is used as a resource towards strategic planning.

Practical implications

The study results point towards managing IC resources, given that they are grounded in actions and practices of the organisation. Questions of “how” (how is IC used?) drive the study versus questions of “what” (identification of IC).

Originality/value

Understanding IC as context‐dependent provides management guidance to NPO orchestras for improving volunteer participation, motivation, and meeting personal goals. It also informs boards of possible outcomes in implementing organisational change.

Details

Journal of Intellectual Capital, vol. 11 no. 2
Type: Research Article
ISSN: 1469-1930

Keywords

Available. Content available
Article
Publication date: 1 September 2003

William B. Mesa

326

Abstract

Details

Journal of Consumer Marketing, vol. 20 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

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Article
Publication date: 1 January 2008

Bernard Marr

2594

Abstract

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Strategic Direction, vol. 24 no. 1
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 23 March 2010

Paul R. Gamble

1140

Abstract

Details

Strategic Direction, vol. 26 no. 4
Type: Research Article
ISSN: 0258-0543

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Article
Publication date: 1 December 2007

Nick Heather

In times of information overload, researchers have found ways to synthesise a large amount of data from numerous studies bearing on the effectiveness of treatment for alcohol…

100

Abstract

In times of information overload, researchers have found ways to synthesise a large amount of data from numerous studies bearing on the effectiveness of treatment for alcohol problems. Two of these ways are discussed: formal meta‐analysis and the box‐score ‘mesa grande’. It is concluded that meta‐analysis cannot answer questions regarding which treatments give the best results in the alcohol field. The mesa grande has certain limitations, which are described, but is useful for the formation of treatment policies when a clear summary of the research evidence on treatment effectiveness is needed. By contrast, large multi‐centre randomised controlled trials with enough statistical power to detect small effects of treatment should normally be preferred when a decision has to be made as to which of two or more specified treatments should be implemented in practice. Unfortunately, two multi‐centre trials, one in the USA and one in the UK, have given rise to the ‘dodo bird’ verdict of equivalent effectiveness of four treatment modalities. The findings of the UK Alcohol Treatment Trial cannot be used to advise treatment providers and practitioners which one of two treatments, MET or SBNT, should be preferred in practice. In the absence of relevant research findings, four possible ways of making this decision are outlined, including the suggestion that MET should serve as the first step in a stepped‐care model of treatment provision.

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