Ajay Bhasin, Roger Dickinson, Christine G. Hauri and William A. Robinson
Considers the nature and extent of sales promotion activity.Examines promotions as a method of protecting a brand in the future,various promotion techniques, and how to prepare…
Abstract
Considers the nature and extent of sales promotion activity. Examines promotions as a method of protecting a brand in the future, various promotion techniques, and how to prepare for the growth of a promotion. Surmises that the trends that have made promotion so prevalent will continue, so brands that utilize franchise and image‐building promotions will reap rewards in the future.
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It has been over a decade since the publication of Michael Hardt and Antoni Negri's widely read Empire, a book that claimed humanity had entered a qualitatively new era in the…
Abstract
It has been over a decade since the publication of Michael Hardt and Antoni Negri's widely read Empire, a book that claimed humanity had entered a qualitatively new era in the organization of power. How do critical sociological studies that also theorize global capitalism depart from or share affinities with Hardt and Negri's Foucauldian-inspired notion of empire? The two most important shared insights is the notion of a new epoch in the history of world capitalism and the conceptualization of a global system that moves beyond the idea of U.S. imperialism solely as behind its fundamental structure. However, overpowering Hardt and Negri's framework are some fundamental problems: the vague and nondialectical idea of multitude, the lack of the role of the state, their confusing and contradictory idea of constitutionalism, and a misapprehension of immaterial labor.
Month after month we bring forward additional evidence of the injury resulting from the use of chemical “preservatives” in food, while the Authorities feebly hesitate to give…
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Month after month we bring forward additional evidence of the injury resulting from the use of chemical “preservatives” in food, while the Authorities feebly hesitate to give specific legal effect to the recommendations of the Departmental Committee which made such a complete inquiry into this question. The evidence upon which those recommendations were based has been fully corroborated by a number of different observers. FERE and others have shown that, as regards boric acid and borax, even when administered in the smallest medicinal doses, there is always the risk that these drugs may aggravate, or even produce, renal diseases. These observations have been confirmed by the work of Dr. CHARLES HARRINGTON, an account of which has been recently published. Twelve cats were fed on the same food; six were treated with borax, one had no preservative, and five were given a preservative which had no apparent effect. The experiment extended over a period of 133 days, the quantity of borax given averaging about 0.5 grms, per diem. Three of the borated cats soon became ill, and one died at the end of six weeks. On the termination of the experiment the cats were all killed, and upon examination it was found that the organs of the six cats which had not taken borax were in perfectly sound and healthy condition, while the others, with one exception, were all suffering from nephritis. Of course, instances are recorded in which patients have been treated with borax and boracic acid with apparently no injurious result, but as a general rule these experiments have been of too short duration to allow of the desired information being arrived at, and the results must therefore be regarded as inconclusive and unreliable. It is perfectly evident that the kidneys may be for a short time quite capable of eliminating many objectionable substances, but the long‐continued use of such bodies, as Dr. HARRINGTON'S researches clearly indicate, sets up an inflammatory condition of the kidneys which, of course, interferes with the effective performance of their proper functions, and lays the foundations for complications of the most serious nature.
The use of various forms of cooperative sales promotions such as intracompany and intercompany multibrand promotions is on the ascendance, particularly among manufacturers and…
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The use of various forms of cooperative sales promotions such as intracompany and intercompany multibrand promotions is on the ascendance, particularly among manufacturers and marketers of frequently purchased packaged consumer products. This article provides an overview of various forms of cooperative sales promotions, objectives that firms strive to realize through cooperative sales promotions, and other issues. In addition, from the standpoint of improving marketing productivity, the need for greater focus on the consumer franchise building potential of various sales promotion tools is highlighted.
We observe with pleasure that the French Analytical Control, which is known as the Controle Chimique Permanent Français, continues to make satisfactory progress. The value and…
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We observe with pleasure that the French Analytical Control, which is known as the Controle Chimique Permanent Français, continues to make satisfactory progress. The value and importance of the system of Control cannot fail to meet with appreciation in France—as it cannot fail to meet with appreciation elsewhere—so soon as its objects and method of working have been understood and have become sufficiently well known. From the reports which appear from time to time in l'Hygiène Moderne, the organ of the French Control, it is obvious that a number of French firms of the highest standing have grasped the fact that to place their products on the market with a permanent and authoritative scientific guarantee as to their nature and quality, is to meet a growing public demand, and must therefore become a commercial necessity. An ample assurance that the Controle Chimique Permanent Français is a solid and stable undertaking is afforded by the facts that it is under the general direction of so distinguished an expert as M. Ferdinand Jean and that he is assisted by several well‐known French scientists in carrying out the very varied technical work required.
In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…
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In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.
14. For the purposes of these Regulations an application may be made to any Justice having jurisdiction in the District, and thereupon subsection (2) of Section 28 of the Public…
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14. For the purposes of these Regulations an application may be made to any Justice having jurisdiction in the District, and thereupon subsection (2) of Section 28 of the Public Health Acts Amendment Act, 1890, whether that subsection is or is not in force in the District, and any provision in any Act of Parliament which applies to a proceeding under or consequent upon that subsection, shall have effect in relation to the proceedings, as if the application were a complaint within the meaning of the said subsection and otherwise subject to the provisions of these Regulations.
Juan R. Freudenthal and Josette A. Lyders
That photography was more than a mere technological breakthrough was clear to its inventors but not to their contemporaries or generations after. The fast visual appropriation of…
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That photography was more than a mere technological breakthrough was clear to its inventors but not to their contemporaries or generations after. The fast visual appropriation of “reality,” the sudden transformation of this reality into an image which mirrored our world, gave us a new lease on immortality. From its inception, photography became an act of assertion and vainglory and biographers could study the psychology of a face as well as the depth of the soul. Walt Whitman once wrote: “I've been photographed, photographed, and photographed until the cameras themselves are tired of me.” (As quoted by Justin Kaplan. Walt Whitman. A Life. Simon & Schuster, 1980.) From Whitman's ego trips to the forced smiles in that brief but powerful scene in the film, Ordinary People, when family soul‐searching is captured by the click of a camera, the world around us is preserved and mythologized. Photography is witness to history and art, and shapes our lives as well. In a recent interview, Mikhail Baryshnikov stated that as a dancer he had been influenced not only by other choreographers but by “movies, musicals,(and) photo exhibitions.” (The New York Times, June 28, 1981, p. 6). Thus, photography becomes archival material, for it speaks of the human adventure in all its diversity.
A NEW method of navigation has been evolved by the “Société Industrielle des Precédés Loth,” and was recently demonstrated at the experimental station installed at Vaux‐sur‐Seine…
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A NEW method of navigation has been evolved by the “Société Industrielle des Precédés Loth,” and was recently demonstrated at the experimental station installed at Vaux‐sur‐Seine, near Meulan, some 20 miles west of Paris.
This fifth article in the “small urban spaces” series deals with the gardens of squares, crescents and similar enclosures as landscape.
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This fifth article in the “small urban spaces” series deals with the gardens of squares, crescents and similar enclosures as landscape.