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Article
Publication date: 8 December 2020

Tim Clifton, Jonathan Clifton and Natalia Velikova

The purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya.

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Abstract

Purpose

The purpose of this paper is to explore how gendered wine-drinker identities are constructed through stories of wine consumption in Kenya.

Design/methodology/approach

The data comes from a corpus of 19 in-depth semi-structured interviews collected in Nairobi, Kenya. Taking a narrative approach, this paper uses positioning theory as a fine-grained linguistic methodological tool to analyze stories of gendered wine consumption.

Findings

A key finding of the study is that wine consumption can enact, and be enacted by, wider normative societal gendered discourses of what men and women should and, should not, be drinking. In short, in some societies (Kenya being an example here) men drinking wine is subject to the normative gaze of their peers; and if men drink wine, they are not considered “real men.” This is so even when chatting up women, in which case male wine-drinkers are ascribed to the subordinate male identities of either the “new man” or the romantic man. However, male wine-drinkers can retain a real man identity if they are wealthy (and powerful) enough not to care what other men think.

Practical implications

The study provides new insights for targeting consumers in emerging export markets. Wine companies need to be aware that the purchase drivers in established markets may not be central to consumers in developing markets. In developing markets, wine consumption may be influenced by the normative gaze of peers which enacts, and is enacted by, societal gendered discourses. Crucially, a thorough understanding of consumer behavior leads to a more critical consideration for focused marketing strategies aimed at establishing relationships with customers in developing markets.

Originality/value

The study offers an original contribution to the barely existent body of knowledge on wine consumption in sub-Saharan Africa and gendered wine-drinking identity construction. Additionally, from a methodological perspective, no previous study on wine consumption has used a narrative identity approach to the fine-grained linguistic analysis of transcripts of stories elicited during research interviews.

Details

International Journal of Wine Business Research, vol. 33 no. 3
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 7 October 2013

Rossella C. Gambetti and Mattia Giovanardi

This study is aimed at revisiting the supply chain (SC) of a company, highlighting how communication supports SC management, emphasising how SC relationship-based processes are…

2044

Abstract

Purpose

This study is aimed at revisiting the supply chain (SC) of a company, highlighting how communication supports SC management, emphasising how SC relationship-based processes are fostered by communication flows, and exploring how SC performance may be enhanced through coordinated management of interpersonal and internet-mediated communication forms.

Design/methodology/approach

The study follows a two-step qualitative methodological approach encompassing the building of a preliminary conceptual mapping, and preliminary testing, integration and revision of the conceptual mapping.

Findings

The findings highlight communication's primary role in identity management and image building of the SC, and its supporting role enhancing strategic and operational SC processes. Communication seems to act as a “cultural glue”, a “trade-off and compensation”, a “knowledge creation and dissemination”, a “relationship development and maintenance”, and an “alignment and integration” activity along the SC, fostering knowledge, managerial, relational and competitive SC performance dimensions.

Practical implications

The combination of SC and corporate communication academic knowledge with field SC managerial expertise allows the proposal of a preliminary conceptual framework illustrating the potential links among SC processes, communication and SC performance. The study provides also a set of research propositions to guide both future research and managerial practice in communication management along the SC.

Originality/value

This study offers a first exploratory “communicational view” of the SC, which beyond analysing communication in the corporate locus of the typical communication function explores the value of communication that is embedded in manufacturing processes and routines at the basis of corporate performance by developing a cross-functional communication approach.

Details

Corporate Communications: An International Journal, vol. 18 no. 4
Type: Research Article
ISSN: 1356-3289

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Book part
Publication date: 16 August 2021

Martin Cathcart Frödén

Abstract

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A Circular Argument
Type: Book
ISBN: 978-1-80071-385-7

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Article
Publication date: 1 September 1930

Major G.H. Scott

THE success of airship transport or any form of airship operation depends to a very large extent upon the efficiency of the ground organisation and equipment. In the past the lack…

36

Abstract

THE success of airship transport or any form of airship operation depends to a very large extent upon the efficiency of the ground organisation and equipment. In the past the lack of appreciation of this fundamental fact has been the cause of many of the troubles encountered, and to a large extent the reason for the comparatively slow development of the airship.

Details

Aircraft Engineering and Aerospace Technology, vol. 2 no. 9
Type: Research Article
ISSN: 0002-2667

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Book part
Publication date: 31 May 2024

Jade Levell

Abstract

Details

Music, Mattering, and Criminalized Young Men: Exploring Music Elicitation as a Feminist Arts-Based Research and Intervention Tool
Type: Book
ISBN: 978-1-83753-768-6

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Book part
Publication date: 17 February 2015

Rebecca L. Upton

This chapter explores how long-distance truckers in the contemporary United States navigate work and family obligations. It examines how Christianity and constructions of…

Abstract

Purpose

This chapter explores how long-distance truckers in the contemporary United States navigate work and family obligations. It examines how Christianity and constructions of masculinity are significant in the lives of these long-haul drivers and how truckers work to construct narratives of their lives as “good, moral” individuals in contrast to competing cultural narratives which suggest images of romantic, rule-free, renegade lives on the open road.

Methodology/approach

This study is based upon ethnographic fieldwork, interviews, observations of long-haul truckers, and participation in a trucking school for eight months in 2005–2006 and an additional four months in 2007–2008. Using feminist grounded theory, I highlight how Christian trucking provides avenues through which balance is struck between work and family and between masculinity and other identities.

Findings

Christian truckers draw upon older ideas about responsible, breadwinning fatherhood in their discourse about being good “fathers” while on the road. This discourse is in some conflict with the lived experiences of Christian truckers who simultaneously find themselves confronted by cultural narratives and expectations of what it means to be a good “worker” or a good “trucker.”

As these men navigate both work and social locations, gender expectations are challenged and strategies to ameliorate the work/family balance are essential.

Originality/value of chapter

The chapter contributes to discourse on gender studies as well as to the reshaping of ideology and practices of work and family in contemporary American culture.

Details

Work and Family in the New Economy
Type: Book
ISBN: 978-1-78441-630-0

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Book part
Publication date: 26 August 2010

Sergio Biggemann

Relationships are socially constructed by companies in interaction. This study explains the dynamic character of business-to-business relationships with the aid of rules theory, a…

Abstract

Relationships are socially constructed by companies in interaction. This study explains the dynamic character of business-to-business relationships with the aid of rules theory, a theory borrowed from the communications field. Two forms of rules are identified: constitutive rules guide the interpretation of the other's acts, and regulative rules guide the appropriate response to the interpreted act. Rules theory asserts that companies act as if applying these rules. Relationships provide not only the context in which the parties’ acts are performed but are also the result of such acts. Thus, relationships are potentially reshaped each time one party performs an act and the other party gives meaning to that act and reacts.

Details

Organizational Culture, Business-to-Business Relationships, and Interfirm Networks
Type: Book
ISBN: 978-0-85724-306-5

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Article
Publication date: 1 September 2004

Andrea H. Tapia

The central purpose of this paper is to demonstrate that managers of several IT companies, during the dot‐com bubble, used the myths that were readily available in the wider…

1997

Abstract

The central purpose of this paper is to demonstrate that managers of several IT companies, during the dot‐com bubble, used the myths that were readily available in the wider American culture of the time to motivate and manipulate their employees. These managers motivated their employees to put in long hours at the worksite, to be continually on‐call, to intensify their work pace, and to self police their co‐programming teams. The methods used were qualitative social research including interviews, observations, self‐reported organizational charts and time diaries. This is a single case study conducted during a specific period of time. The implications discussed in this paper may provide insight to the managers of IT personnel who seek to motivate their employees to greater efficiency. This paper adds to a discussion on the role of myth in managing IT personnel.

Details

Information Technology & People, vol. 17 no. 3
Type: Research Article
ISSN: 0959-3845

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Book part
Publication date: 23 November 2017

Ciann L. Wilson and Sarah Flicker

This paper, and the corresponding project, is motivated by the lack of qualitative research elucidating the voices of young Black women in Canada when it comes to their sexual…

Abstract

Purpose

This paper, and the corresponding project, is motivated by the lack of qualitative research elucidating the voices of young Black women in Canada when it comes to their sexual health.

Methodology/approach

This paper draws from data produced in the Let’s Talk About Sex (LTAS) project – a Photovoice process held once a week for nine consecutive weeks in the Jane-Finch community, a low-income community in Toronto, Canada. This workshop was completed by 15 young African Caribbean and Black (ACB) women in the age group 14–18. These young women used photography and creative writing to express their opinions on the barriers and facilitators to making healthy sexual decisions.

Findings

A central finding was the existence of a subculture among youth in Toronto, where the exchange of sex for material resources was commonplace. Herein, we unpack the various forms of economically motivated relationships reported, which ranged from romantic relationships to sugar daddies and brothel-like sex dens. We also reflect on the discussions at community forums where the research findings were presented. From shock and outrage to a sly smile of knowing, the responses were often gendered, generational and reflective of a trend occurring across Toronto, not just in the Jane-Finch community, and not merely among the Black youth.

Research implications

Effective interventions and youth programs should focus on the sexually transmitted infection (STI) and HIV risks that may result from transactional relationships, economic empowerment, and youth employment.

Originality/value

This is a novel arts-based study on youth engaged inthe exchange of sex for money, which has nuanced differences from survival sex.

Details

Gender, Sex, and Sexuality Among Contemporary Youth
Type: Book
ISBN: 978-1-78714-613-6

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Article
Publication date: 30 April 2010

’Doyin Atewologun and Val Singh

The purpose of this paper is to explore how UK black professionals construct and negotiate ethnic/gender identities at work.

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Abstract

Purpose

The purpose of this paper is to explore how UK black professionals construct and negotiate ethnic/gender identities at work.

Design/methodology/approach

Separate semi‐structured focus groups for three females and four males are used.

Findings

Ethnicity, gender and their intersection play important roles in identity construction of black UK professionals, who frequently encounter identity‐challenging situations as they interact with explicit and implicit models of race and stereotyping. Males use agentic strategies to further their careers, drawing strength from “black men” identities. Women are less agentic, reframing challenging episodes to protect/restore their identity.

Research limitations/implications

This study helps understanding of workplace experiences of UK black professionals beyond entry level. Several years after graduation, they still engage frequently in identity work, facing stereotyping and expectations based on intersecting gender and ethnic social categories. The paper shows how aspects of “black identity” provide a resource that supports career progress. Main limitation is small sample size.

Practical implications

People managing diverse professionals and HRM specialists need to recognize how much identity work (e.g. frequently countering stereotyping) has to be done by black professionals in cultures that do not value diversity. As they gain access to senior positions, this will be increasingly an issue for talent retention.

Originality/value

This paper provides some rich understanding about identity construction of black male professionals, an under researched group. This paper extends the work on ethnic minority females, comparing them with male peers. It is shown that minority groups are not homogeneous, but may undergo different workplace experiences and adopt different strategies, drawing on various aspects of the generic “black identity”. This has implications for how organizational diversity is understood, managed and researched.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 29 no. 4
Type: Research Article
ISSN: 2040-7149

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