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Article
Publication date: 25 October 2024

Luning Zang, Wenxiao Xiong, Yuying Liu and Ting Dai

To investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic…

Abstract

Purpose

To investigate the impact of cognition, emotion and other factors on positive customer engagement behaviors and to identify the differential formation processes and dynamic changes in these behaviors.

Design/methodology/approach

We used cognitive appraisals and coping theory as well as justice theory, to analyze comment data from the Xiaomi Community with natural language processing and binary logistic regression.

Findings

Our results indicate that cognition and emotion are unnecessary for positive customer engagement. Users expressing different cognitions and emotions exhibit varied positive engagement behaviors. The behavioral dimension was the most frequently combined, followed by the affective and cognitive dimensions. Managers should adopt material or spiritual incentives to encourage users with positive emotions and cognition to become loyal. Additionally, addressing comments with distributive justice cognition can promote positive customer engagement.

Originality/value

This study clarifies the complex interplay between cognition, emotion and customer engagement behaviors, providing actionable insights for brand managers to foster customer loyalty and positive customer engagement.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 8 August 2016

Dimitris Mourtzis and Ekaterini Vlachou

The purpose of this paper is to review and explore the evolution, advances and future trends of cloud manufacturing, placing the focus on the quality of services. Moreover, moving…

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Abstract

Purpose

The purpose of this paper is to review and explore the evolution, advances and future trends of cloud manufacturing, placing the focus on the quality of services. Moreover, moving toward the new trend of cyber-physical systems (CPS), a cloud-based cyber-physical system (CBCPS) is proposed combining the key enabling techniques of this decade, namely Internet of Things (IoT), cloud computing, Big Data analytics and CPS.

Design/methodology/approach

First, an extensive review is made on cloud computing and its applications in manufacturing sectors, namely product development, manufacturing processes and manufacturing systems management. Second, a conceptual CBCPS which combines key enabling techniques including cloud computing, CPS and IoT is proposed. Finally, a review on the quality of the services (QoS) presented in the second step, along with the main security issues of cloud manufacturing, is conducted.

Findings

The findings of this review indicate that the combination of the key enabling techniques presented in the CBCPS will lead to a new manufacturing paradigm capable of facing the new challenges and trends. The opportunities, as well as the challenges and barriers of the proposed framework are presented, concluding that the transition into this whole new era of networked computing and manufacturing has a valuable impact, but also generates several security and quality issues.

Originality/value

The paper is the first to specifically study the QoS as a factor in the proposed manufacturing paradigm.

Details

The TQM Journal, vol. 28 no. 5
Type: Research Article
ISSN: 1754-2731

Keywords

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