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The high turnover rate among interns exacerbates the shortage of human resources in the hospitality industry. This study is based on previous concerns about the impact of occupational stigma and internship on turnover intention. This study aims to explore how the career adaptability of interns influences their perception of occupational stigma and occupational identity.

By using stratified sampling, semistructured interviews were conducted with 34 respondents who had academic and vocational education backgrounds. The data analysis was performed using the thematic analysis method.

This study demonstrates that a high level of career adaptability helps to reduce interns’ perception of occupational stigma and strengthen their occupational identity. Students from academic and vocational schools display different levels of career adaptability in terms of job matching and career promotion. In addition, the long-term influence on occupational identity is more significant from professional development potential compared to job adaptation.

This study provides valuable insights into the complex relationship between occupational stigma and occupational identity from the perspective of career adaptability. Moreover, it highlights the importance of job adaption, matching, promotion and professional development in retaining talent within the hospitality industry.

This study innovatively focuses on job matching and career promotion for coping with occupational stigma. It also considers interns’ educational backgrounds, facilitating further understanding of occupational identity under the influence of stigma. A fresh perspective on talent adaptation and retention in the hospitality industry is provided.

实习生的高流动率加剧了酒店业人力资源的短缺。本研究在职业污名与实习对离职倾向影响的研究基础上, 主要探讨了实习生的职业适应如何影响其职业污名感知和职业认同。

研究采用分层抽样的方法, 对34名拥有学术和职业教育背景的受访者进行半结构访谈, 并采用主题分析法进行数据分析。

研究发现, 良好的职业适应有助于减少实习生的职业污名感知, 并增强其职业认同。学术学校和职业学校的学生在工作匹配和职业晋升方面表现出不同程度的职业适应。此外, 职业发展潜力对职业认同的影响比工作适应更加长远。

本研究从职业适应的角度对职业污名与职业认同之间的复杂关系提供了有价值的见解。此外, 它还强调了工作适应、匹配、晋升和专业发展在酒店业人才保留方面的重要性。

本研究创新地关注了职业匹配与职业晋升对应对职业污名和提升职业认同的影响。研究还考虑了实习生教育背景的差异性, 进一步深化对污名影响下的职业认同的理解, 为酒店行业的人才适应和保留提供了一个新的研究视角。

La elevada tasa de rotación entre los trabajadores en prácticas agrava la escasez de recursos humanos en el sector de la hostelería. Este estudio se basa en preocupaciones previas sobre el impacto del estigma ocupacional y las prácticas en la intención de rotación. Explora principalmente cómo influye la adaptabilidad profesional de los becarios en su percepción del estigma ocupacional y la identidad ocupacional.

Mediante un muestreo estratificado, se realizaron entrevistas semiestructuradas a 34 encuestados con formación académica y profesional. El análisis de los datos se realizó mediante el método de análisis temático.

Este estudio demuestra que un alto nivel de adaptabilidad profesional contribuye a reducir la percepción de estigma ocupacional de los estudiantes en prácticas y a reforzar su identidad ocupacional. Los estudiantes de escuelas académicas y de formación profesional muestran diferentes niveles de adaptabilidad profesional en términos de adecuación al puesto de trabajo y promoción profesional. Además, la influencia a largo plazo sobre la identidad ocupacional es más significativa del potencial de desarrollo profesional en comparación con la adaptación laboral.

El estudio aporta información valiosa sobre la compleja relación entre el estigma ocupacional y la identidad ocupacional desde la perspectiva de la adaptabilidad profesional. Además, pone de relieve la importancia de la adaptación del puesto de trabajo, el emparejamiento, la promoción y el desarrollo profesional para retener el talento dentro de la industria de la hostelería.

Este estudio se centra de forma innovadora en la adecuación al puesto de trabajo y la promoción profesional para hacer frente al estigma laboral. También tiene en cuenta los antecedentes educativos de los becarios, lo que facilita una mayor comprensión de la identidad ocupacional bajo la influencia del estigma. Se aporta una nueva perspectiva sobre la adaptación y la retención del talento en la industria de la hostelería.

Building on the theory of brand psychological ownership, this paper aims to explore the mediating role of brand psychological ownership in the relationship between brand personality (innocence/coolness) and consumers’ preferences, as well as identify the boundary conditions of this relationship.

To test the hypotheses, a series of four experiments were conducted in Wuhan, a city in southern China, using questionnaires administered at two universities and two supermarkets. Hypotheses were tested using PLS-SEM in SmartPLS 4.

The results indicate that brand personality, specifically the dimensions of innocence and coolness, has a significant impact on consumers’ brand preferences. Brands with a cool personality are preferred over those with an innocent personality. Moreover, the relationship between brand personality and consumers’ brand preferences is moderated by power motivation and identity centrality.

This study contributes to the literature by differentiating between brand personality of innocence and coolness as two separate constructs and proposing brand psychological ownership as a mechanism through which brand personality affects brand preferences. The study’s samples were drawn from universities and supermarkets in southern China, providing evidence for the significant moderating effects of power motivation and identity centrality on consumers’ brand preferences.

Extreme online reviews can have great impacts on consumers’ purchase decisions. The purpose of this paper is to investigate when users are more likely to provide extreme ratings. The study draws inference from attitude certainty theory and proposes that review extremity is influenced by the interaction of evaluation duration and product/service types: for hedonic products/services, shorter evaluation duration can foster attitude certainty, leading to higher review extremity; in contrast, for utilitarian products/services, longer evaluation duration can increase attitude certainty, resulting in more extreme reviews.

Three studies were conducted to test the hypotheses: Study 1 is an empirical analysis of 3,000 reviews from an online retailing website; Studies 2 and 3 are two between-subject experiments.

Results from three studies confirm the hypotheses. Study 1 provides preliminary evidence on how review extremity varies in evaluations of different durations and product/service types. Results from Studies 2 and 3 show that for hedonic products/services, the shorter the evaluation duration, the more likely users are to give extreme ratings; however, for utilitarian products/service, the longer the evaluation duration, the more likely users are to give extreme reviews; and attitude certainty plays a mediating role between evaluation duration and review extremity.

Findings from this study provide understandings on when a fast rather than a slow evaluation can lead to more extreme reviews. The results also highlight the role of users’ attitude certainty in the underlying mechanism.

This study aims to investigate the effect of post-treatment on anti-corrosion performance of Al coating on the surface of Ti-6Al-4V (TC4) fastener.

The Al coatings with different layer structures were prepared on TC4 by middle-frequency and direct-current combined magnetron sputtering. The cross-sectional morphology and surface roughness of coatings were characterized by scanning electron microscope and atomic force microscope. The corrosion resistance was evaluated by electrochemical method. The monolayer coating was post-treated by Alodine chemical conversion, Ar⁺ bombardment and a combination of two methods above.

The results show that the interfaces in bilayer and trilayer coatings reduce the defects. Ar⁺ bombardment reduces the corrosion current density, and Alodine chemical conversion leads to a higher pitting corrosion potential. The combined post-treatment has the highest polarization resistance.

The corrosion resistance of the Al coating is enhanced as the layer quantity increases. The combination of two post-treatments, Ar⁺ bombardment and Alodine chemical conversion, could achieve an overall improvement in corrosion resistance of Al coating.

The study aims to identify the status quo of artificial intelligence in entrepreneurship education with a view to identifying potential research gaps, especially in the adoption of certain intelligent technologies and pedagogical designs applied in this domain.

A scoping review was conducted using six inclusive and exclusive criteria agreed upon by the author team. The collected studies, which focused on the adoption of AI in entrepreneurship education, were analysed by the team with regards to various aspects including the definition of intelligent technology, research question, educational purpose, research method, sample size, research quality and publication. The results of this analysis were presented in tables and figures.

Educators introduced big data and algorithms of machine learning in entrepreneurship education. Big data analytics use multimodal data to improve the effectiveness of entrepreneurship education and spot entrepreneurial opportunities. Entrepreneurial analytics analysis entrepreneurial projects with low costs and high effectiveness. Machine learning releases educators’ burdens and improves the accuracy of the assessment. However, AI in entrepreneurship education needs more sophisticated pedagogical designs in diagnosis, prediction, intervention, prevention and recommendation, combined with specific entrepreneurial learning content and entrepreneurial procedure, obeying entrepreneurial pedagogy.

This study holds significant implications as it can shift the focus of entrepreneurs and educators towards the educational potential of artificial intelligence, prompting them to consider the ways in which it can be used effectively. By providing valuable insights, the study can stimulate further research and exploration, potentially opening up new avenues for the application of artificial intelligence in entrepreneurship education.

The return behavior of customers has a great impact on the e-retail industry and has resulted in the emergence of return-freight insurance (RI). Additionally, customer loss aversion arising from returns affects e-retailers' decisions and manufacturers' profits. Therefore, the main purpose of the authors' study is to determine how e-retailers and manufacturers choose their RI strategy and pricing according to customers' loss aversion.

The authors propose three scenarios: no RI, customer purchase RI and free e-retail RI (FRI). Meanwhile, the authors also model a Stackelberg game between e-retailers and manufacturers for analysis. Then, according to customer return behavior and loss aversion, the authors study the optimal pricing decision and RI premium allocation scheme for e-retailers and manufacturers under different scenarios.

It was found that the loss sensitivity reduces customers' willingness to buy RI, which is not conducive to the development of e-retailers and manufacturers. Additionally, with higher loss sensitivity, e-retailers and manufacturers offer FRI to gain higher profits, which supports the implementation of the FRI strategy.

The authors introduce customers' loss aversion into RI to analyze the optimal pricing decisions and profits of e-retailers and manufacturers, enriching the application of loss aversion theory. In addition, this study analyzes the two-way cost-sharing mechanism between manufacturers and e-retailers to provide FRI, which provides a theoretical basis for RI premium sharing.

The primary objective of this research is to explore the impact of the repeated two-syllable communication strategy on the interaction effectiveness between AI and customers.

This study adopts an experimental research methodology to investigate the role of the repeated two-syllable communication strategy employed by AI customer service agents.

Study 1 shows that AI agents using the repeated two-syllable strategy enhance the interaction effectiveness between AI and customers. Study 2 identifies humanization perception as a key factor linking the strategy to better interaction effectiveness. Study 3 highlights how consumer materialism moderates this effect, while Study 4 examines how the type of agent (AI vs. human) influences the results.

This study extends the application of AI communication strategies in interactive marketing, specifically how AI agents enhance consumer interaction through repeated two-syllable communication. It pioneers the exploration of AI-human interaction, enriching the humanization theory by revealing how AI can evoke emotional responses. The study also integrates consumer materialism as a moderating factor, offering new theoretical and practical insights for brands to optimize AI-customer service interactions and improve engagement in real-world marketing contexts.

Based on the study of overall situation of the tagging function in the provincial public libraries and library of major colleges and universities, this paper aims to examine the difference of tagging behaviour of its users in library and social community sites. The authors also want to understand the causes of a variety of annotation behavior in social community sites and libraries.

The authors collected all system log data of tags, comments and ratings users added in Wuhan University library, and then found the tags, comments and rating of corresponding books in Douban. Then, the authors did questionnaire survey to the Wuhan University students.

The authors found that the annotation service in the library is not perfect as that in social community site. Enthusiasm of users annotating books in the library is far less high than that on the social community sites. Lack of understanding of the annotation service is the main reason why users are not concerned or do not use the tagging service. But users have the needs of the organization of personal information in the library using tags.

This paper investigated the library users’ behavior in the using library OPAC course and compared the difference of annotation behavior between library and social community site.

Improvements in the facilitation of foreign direct investment (FDI) through institutional quality play a significant role in the establishment of an open economy. However, the impact of institutional quality on the facilitation of FDI along the Belt and Road countries is not well explored. This study aims to empirically investigate the influence of institutional quality on the degree of FDI facilitation and explore the impact mechanism using national-level panel data from countries along the Belt and Road.

For the data set, all variables have been normalized, and principal component analysis has been used. For the empirical models, robust standard errors and dynamic GMM method have been used to alleviate heteroscedasticity and endogeneity.

The empirical results indicate that institutional quality has a significantly positive effect on the degree of FDI facilitation. Furthermore, the impact mechanism involves the mediating mechanism. In other words, the effect of institutional quality that promotes FDI facilitation is influenced by factors such as laws and regulations. In addition, the implementation of the Belt and Road Initiative (BRI) has significantly enhanced the promotional effect of institutional quality on the facilitation of FDI.

Policymakers should focus on improving the institutional quality and the influence of mediating mechanisms, such as policies and regulations, in the institutional environment.

This study contributes to extant literature on the impact of institutional quality on FDI facilitation of significance to China, the BRI countries, and other countries to facilitate openness in international investment. This study also contributes to the extant literature on the influence of the BRI on the development of BRI countries. This will inform policy makers, investment institutions and enterprises about the development of effective policies to aid the development of BRI countries and improve the efficiency and the returns on FDI.

The purpose of this paper is to explore users’ learning in the collaborative information search process when they conduct an academic task as a group.

This paper presents a longitudinal study for a three-month period on an actual task. The participants, who were undergraduate students, needed to write a research proposal in three months to apply for funding for a research project, including a three-hour experiment.

The results show that undergraduates’ learning in the collaborative search process for academic group work included knowledge reconstruction, tuning, and assimilation. Their understanding of the topic concepts improved through the process, and their attitudes became more optimistic. Besides, the learning in the collaborative information search process also enhanced participants’ skills in communication, research, information search, and collaboration. To improve learning outcomes, professional and appropriate academic resources are required, as well as effective division of labor, positive sharing behaviors, and use of collaborative systems.

The future development of collaborative information search systems should focus on the needs of academic research and support for elements such as instant communication and knowledge sharing.

This paper contributes to research into searching as learning by understanding undergraduates’ collaborative search behavior for writing a proposal.