Natasja Van Buggenhout, Wendy Van den Broeck, Ine Van Zeeland and Jo Pierson
Media users daily exchange personal data for “free” personalised media. Is this a fair trade, or user “exploitation”? Do personalisation benefits outweigh privacy risks?
Abstract
Purpose
Media users daily exchange personal data for “free” personalised media. Is this a fair trade, or user “exploitation”? Do personalisation benefits outweigh privacy risks?
Design/methodology/approach
This study surveyed experts in three consecutive online rounds (e-Delphi). The authors explored personal data processing value for media, personalisation relevance, benefits and risks for users. The authors scrutinised the value-exchange between media and users and determined whether media communicate transparently, or use “dark patterns” to obtain more personal data.
Findings
Communication to users must be clear, correct and concise (prevent user deception). Experts disagree on “payment” with personal data for “free” personalised media. This study discerned obstacles and solutions to substantially balance the interests of media and users (fair value exchange). Personal data processing must be transparent, profitable to media and users. Media can agree “sector-wide” on personalisation transparency. Fair, secure and transparent information disclosure to media is possible through shared responsibility and effort.
Originality/value
This study’s innovative contribution is threefold: Firstly, focus on professional stakeholders’ opinion in the value network. Secondly, recommendations to clearly communicate personalised media value, benefits and risks to users. This allows media to create codes of conduct that increase user trust. Thirdly, expanding literature explaining how media realise personal data value, deal with stakeholder interests and position themselves in the data processing debate. This research improves understanding of personal data value, processing benefits and potential risks in a regional context and European regulatory framework.
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Leo Van Audenhove, Lotte Vermeire, Wendy Van den Broeck and Andy Demeulenaere
The purpose of this paper is to analyse data literacy in the new Digital Competence Framework for Citizens (DigComp 2.2). Mid-2022 the Joint Research Centre of the European…
Abstract
Purpose
The purpose of this paper is to analyse data literacy in the new Digital Competence Framework for Citizens (DigComp 2.2). Mid-2022 the Joint Research Centre of the European Commission published a new version of the DigComp (EC, 2022). This new version focusses more on the datafication of society and emerging technologies, such as artificial intelligence. This paper analyses how DigComp 2.2 defines data literacy and how the framework looks at this from a societal lens.
Design/methodology/approach
This study critically examines DigComp 2.2, using the data literacy competence model developed by the Knowledge Centre for Digital and Media Literacy Flanders-Belgium. The examples of knowledge, skills and attitudes focussing on data literacy (n = 84) are coded and mapped onto the data literacy competence model, which differentiates between using data and understanding data.
Findings
Data literacy is well-covered in the framework, but there is a stronger emphasis on understanding data rather than using data, for example, collecting data is only coded once. Thematically, DigComp 2.2 primarily focusses on security and privacy (31 codes), with less attention given to the societal impact of data, such as environmental impact or data fairness.
Originality/value
Given the datafication of society, data literacy has become increasingly important. DigComp is widely used across different disciplines and now integrates data literacy as a required competence for citizens. It is, thus, relevant to analyse its views on data literacy and emerging technologies, as it will have a strong impact on education in Europe.
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Iris Jennes and Wendy Van den Broeck
This paper aims to focus on how innovative strategies take users into account. On the one hand, it will look at how the different stakeholders in the TV value network implement…
Abstract
Purpose
This paper aims to focus on how innovative strategies take users into account. On the one hand, it will look at how the different stakeholders in the TV value network implement user behaviour. On the other hand, it will focus on how users perceive traditional advertising and new advertising formats (e.g. personalised advertising, interactive advertising).
Design/methodology/approach
The applied research method is a combination of expert interviews with different actors in the TV sector and qualitative user research on viewers’ expectations towards advertising and new advertising formats in a digital era.
Findings
This paper looks at customer ownership, (inter-media) audience fragmentation and audience autonomy as important concepts in understanding innovation and strategies within the Flemish commercial TV sector and how user behaviour is implemented.
Originality/value
More specifically, ad skipping (zipping) and second-screen applications are studied. To conclude, the findings of the research are linked to relevant policy questions and challenges for audience members and actors within the television industry.
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Neha Garg, Wendy Marcinkus Murphy and Pankaj Singh
This paper examines whether employee-driven practices of reverse mentoring and job crafting lead to work engagement and, in turn, to higher levels of prospective mental and…
Abstract
Purpose
This paper examines whether employee-driven practices of reverse mentoring and job crafting lead to work engagement and, in turn, to higher levels of prospective mental and physical health.
Design/methodology/approach
Integrating social exchange theory and the job demands and resources model as theoretical frameworks, survey data were collected from 369 Indian software developers to test the research model. Latent variable structural equation modeling was used to empirically test the hypothesized associations.
Findings
The findings reveal that both reverse mentoring and job crafting are significantly associated with work engagement. Work engagement fully mediated the negative relationship between 1) reverse mentoring and mental ill-health and 2) job crafting and physical ill-health, while it partially mediated the negative relationship between 1) reverse mentoring and physical ill-health and 2) job crafting and mental ill-health.
Practical implications
The results demonstrate that by implementing the practices of reverse mentoring and job crafting, managers can achieve desired levels of engagement among employees and sustain organizational productivity by promoting employee health and well-being.
Originality/value
This study is one of the early attempts to empirically demonstrate the associated health outcomes of reverse mentoring and job crafting.
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Ngoc Hân Nguyen, Wendy Smits and Mark Vancauteren
We aim to elucidate the relationship between fixed-term employment and firm productivity by examining workers’ skills and considering how firm-level conversion rates influence…
Abstract
Purpose
We aim to elucidate the relationship between fixed-term employment and firm productivity by examining workers’ skills and considering how firm-level conversion rates influence this relationship.
Design/methodology/approach
We use longitudinal employer-employee data between 2011 and 2017 in the Netherlands to estimate a nonlinear regression derived from a production function proposed by Addessi (2014) and Castellani et al. (2020).
Findings
The contribution of fixed-term contracts to firm-level productivity is less than that of permanent contracts. However, this contribution is greater when firms exhibit a high conversion rate from fixed-term to permanent positions. The effect of the conversion rate is more substantial for high-skilled fixed-term workers than for low-skilled ones.
Originality/value
Our results suggest the extent to which firms benefit from fixed-term contracts when these are used for screening high-skilled workers for permanent employment.