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The purpose of this paper is to examine and compare the influence of age, education, income, product involvement and sales promotion (SP) characteristics on consumer attitudes towards SP across eight culturally dissimilar environments.

A multi-country mall intercept and mail survey was conducted in Brunei, China, Hong Kong, Indonesia, Malaysia, New Zealand, Singapore and Thailand (n=4,125 respondents).

Country, education level and income significantly influence consumer attitudes towards SP. Some countries show a significant monetary value interaction effect. Consumers using delayed-reward SPT reported a significantly more positive attitude towards SP. Discounts and coupons are the two most highly ranked SP across the sampled countries.

Limitations include the use of intercept and mail sampling. Extending the study to include additional Asian countries and other regions would benefit the understanding of cultural influences on SP.

Multinational marketing managers should consider three aspects of SP implementation strategy: cultural and demographic factors, interaction between delayed-reward SP and socio-demographics variables; country specific SP preferences to promote both sales and brand equity.

This study investigates and extends research on SP across cultures. In particular the research helps better understand the impact of demographic factors and culture on attitudes towards SP, and implementation of global promotions.

This study employed a questionnaire survey to understand the safety attitudes, focusing on safety motivation and risk tolerance as well as safety management practices, including safety training and safety incentives, among construction site employees, including both managerial personnel and frontline workers. The objective was to explore the relationship between safety management practices and safety attitudes within both the managerial and frontline worker groups.

This study was conducted among 1,026 construction workers and 256 managerial personnel at 53 construction sites across 12 provinces in China. A t-test was used to compare the differences in safety-related scores between managerial personnel and frontline workers, and a structural equation model was used to explore the relationship between safety attitudes and safety management.

This study found that the scores of managerial personnel for safety motivation, safety training and safety incentives were significantly higher than construction workers, while their scores for risk tolerance were significantly lower than construction workers. Managerial personnel’s safety motivation has a significant positive impact on both safety training and safety incentives, while their risk tolerance has a significant negative impact on safety incentives. Safety training has a significant positive effect on construction workers’ safety motivation, whereas safety incentives have a significant negative impact on construction workers’ risk tolerance.

This study is one of the few that have investigated construction safety by conducting surveys targeting both site managerial personnel and frontline workers, employing an empirical approach to validate the role of safety management in transmitting safety attitudes from site managerial personnel to frontline workers.

The purpose of this paper is to reveal the solute segregation behavior in the molten and solidified regions during direct chill (DC) casting of a large-size magnesium alloy slab under no magnetic field (NMF), harmonic magnetic field (HMF), pulsed magnetic field (PMF) and two types of out-of-phase pulsed magnetic field (OPMF).

A 3-D multiphysical coupling mathematical model is used to evaluate the corresponding physical fields. The coupling issue is addressed using the method of separating step and result inheritance.

The results suggest that the solute deficiency tends to occur in the central part, while the solute-enriched area appears near the fillet in the molten and solidified regions. Applying magnetic field could greatly homogenize the solute field in the two-phase region. The variance of relative segregation level in the solidified cross-section under NMF is 38.1%, while it is 21.9%, 18.6%, 16.4% and 12.4% under OPMF2 (the current phase in the upper coil is ahead of the lower coil), HMF, PMF and OPMF1 (the current phase in the upper coil lags behind the lower coil), respectively, indicating that OPMF1 is more effective to reduce the macrosegregation level.

There are few reports on the solute segregation degree in rectangle slab under magnetic field, especially for magnesium alloy slab. This paper can act a reference to make clear the solute transport behavior and help reduce the macrosegregation level during DC casting.

The purpose of this paper is to investigate the effect of pulsed magnetic field (PMF) with different duty cycles on the melt flow and heat transfer behaviors during direct-chill (DC) casting of large-size magnesium alloy billet and find the appropriate range of duty cycle.

A transient two-dimensional mathematical model coupled electromagnetic field, flow field and thermal field, is conducted to study the melt flow and temperature field under PMF and compared with that under the harmonic magnetic field.

The results reveal that melt vibration and fluctuation are generated due to the instantaneous impact of repeated thrust and pull effects of Lorentz force under PMF. The peak of Lorentz force decreases greatly with the increasing duty cycle, but the melt fluctuation region is expanded with higher duty cycle, which accelerates the interior melt velocity and reduces the temperature gradient at the liquid-solid interface. However, PMF with overly high duty cycle has adverse effect on the melt convection and limited influence on the interior melt. A duty cycle of 20% to 50% is a reasonable range.

This paper can provide guiding significance for the setting of duty cycle parameters on DC casting under PMF.

There are few reports on the effect of PMF parameters during DC casting with applying PMF, especially for duty cycle, a parameter unique to PMF. The findings will be helpful for applying the external field of PMF on DC casting.

The purpose of this paper evaluates the effects of the Great Western Development (GWD) policy on agricultural intensification, land use, agricultural production and rural poverty in western China.

The authors collect county-level data on land use, input application, grain crop production, income, poverty and geophysical characteristics for 1996–2005 and use a quasi-natural experimental design of difference-in-differences (DD) in the empirical analysis.

Results suggest that the GWD policy significantly increased the grain crop production in western China. This increase resulted from higher yield, with increased fertilizer use and agricultural electricity consumption per hectare, and more land allocated to grow grain crops. The policy also increased land-use concentration, reduced crop diversity and alleviated rural poverty in western China.

This paper makes three contributions. First, the authors add to the growing literature on the GWD policy by evaluating its effects on farm household decisions and exploring the mechanisms and broad socioeconomic impacts in western China. Second, the authors take advantage of a quasi-natural experimental design to improve the identification strategy where input use, land allocation, production and off-farm labor participation are all endogenous in a farm household. Third, the authors explore a long list of variables within one integrated dataset to present a comprehensive picture of the impact of the GWD policy.

Laser cladding has been used in the field of repairing damaged parts of machine tools due to its advantages of less processing restrictions and easy formation of a good metallurgical bond with the base material. However, the mechanical properties of the coating sometimes cannot meet the process requirements. Therefore, the purpose of this paper is to prepare coatings with high microhardness and flexural strength.

The YCF102 alloy powder was mixed with different contents of Co and tested for laser cladding on AISI 1045 substrate under the same process parameters. The main phase composition of the coating was revealed by the XRD results. The main chemical composition of the coating was determined by the SEM and EDS results. In addition, the effect of Co content on the microstructure, microhardness and flexural strength of the coatings was investigated.

The results show that when the Co content is 2 wt% and 4 wt%, Co does not form compounds with other elements, but is uniformly distributed in the coating. And when the Co content is 6 wt% and 8 wt%, the Co reacts with Fe in the coating and generates Co₃Fe₇ in situ. The increase in Co did not result in a monotonic change in microhardness, but significantly improved the flexural strength and the flatness of the microstructure of the coating. When the Co content of the mixed powder is 8 wt%, the coating has high microhardness and flexural strength.

Co/YCF102 composite coating with high microhardness and flexural strength was prepared. This paper provides a theoretical and practical basis for research in the area of repairing damaged parts of machine tools by laser cladding.

The purpose of this paper is to study the influence of calcium sulfate whiskers (CSWs) on the thermodynamic properties and shape memory properties of epoxy/cyanate ester shape memory composites.

To improve the mechanical properties of shape memory cyanate ester (CE)/epoxy polymer (EP) resin, high performance CSWs were used to reinforce the thermo-induced shape memory CE/EP composites and the shape memory CSW/CE/EP composites were prepared by molding. The effect of CSW on the mechanical properties and shape memory behavior of shape memory CE/EP composites was investigated.

After CSW filled the shape memory CE/EP composites, the bending strength of the composites is greatly improved. When the content of CSW is 5 Wt.%, the bending strength of the composite is 107 MPa and the bending strength is increased by 29 per cent compared with bulk CE/EP resin. The glass transition temperature and storage modulus of the composites were improved in CE/EP resin curing system. However, when the content of CSW is more than 10 Wt.%, clusters are easily formed between whiskers and the voids between whiskers and matrix increase, which will lead to the decrease of mechanical properties of composites. The results of shape memory test show that the shape memory recovery time of the composites decreases with the decrease of CSW content at the same temperature. In addition, the shape recovery ratio of the composites decreased slightly with the increase of the number of thermo-induced shape memory cycles.

A simple way for fabricating thermo-activated SMP composites has been developed by using CSW.

The outcome of this study will help to fabricate the SMP composites with high mechanical properties and the shape memory CSW/CE/EP composites are expected to be used in space deployable structures.

The purpose of this paper is to examine the asymmetry of vertical price transmission (i.e. from the wholesale to the retail market) in the Nigerian cowpea market and identify its causes.

The authors surveyed 19 markets in Kano and Ibadan from 2012 to 2015. The autoregressive distributed lag model and asymmetric error correction model were adopted to test the asymmetry of vertical price transmission.

Results suggest that price transmission in Kano is symmetric, but it is asymmetric in Ibadan. This distinction is caused by the differences in the market structure (in terms of competition level, inventory period and transaction cost) of these cities.

This is the first study to empirically investigate the vertical price transmission in two Nigerian cowpea markets. It is also the first to reveal the role of the market structure in price transmission through a comparison of two markets. The findings provide policy implications and will help create a more efficient food market in Nigeria.

The purpose of this study is to identify key performance indicators (KPIs) for badminton halls and, through a case study, illustrate how the facilities performance of a university badminton hall can be evaluated from the user perspective.

After a desktop literature review, the findings were discussed by a focus group, and the discussion result formed the basis for establishing an analytic hierarchy of facilities performance for the badminton hall. Then, interviews were made with 169 badminton hall users to solicit their perceived facilities’ importance and performance levels of the hall. Using MATLAB, a computer program incorporated with an Analytic Hierarchy Process was devised to compute the importance weights of the performance attributes under assessment. The outcomes were interpreted using an importance-performance evaluation matrix.

A facilities performance hierarchy, comprising nine KPIs, was established for the badminton hall. The factors influencing the users’ perceptions, the importance and performance levels of the KPIs and the areas of the hall requiring improvements were identified.

Future studies can take a similar approach of this study to develop KPIs and facilities performance hierarchies for other types of sports venues.

The method used to identify the improvements required for the badminton hall can be applied to investigations on other sports facilities.

The methodology of this research was first applied to study a badminton hall – as reported in this paper.

An accurate prediction of the deformation of retaining structures is critical for ensuring the stability and safety of braced deep excavations, while the high nonlinear and complex nature of the deformation makes the prediction challenging. This paper proposes an explainable boosted combining global and local feature multivariate regression (EB-GLFMR) model with high accuracy, robustness and interpretability to predict the deformation of retaining structures during braced deep excavations.

During the model development, the time series of deformation data is decomposed using a locally weighted scatterplot smoothing technique into trend and residual terms. The trend terms are analyzed through multiple adaptive spline regressions. The residual terms are reconstructed in phase space to extract both global and local features, which are then fed into a gradient-boosting model for prediction.

The proposed model outperforms other established approaches in terms of accuracy and robustness, as demonstrated through analyzing two cases of braced deep excavations.

The model is designed for the prediction of the deformation of deep excavations with stepped, chaotic and fluctuating features. Further research needs to be conducted to expand the model applicability to other time series deformation data.

The model provides an efficient, robust and transparent approach to predict deformation during braced deep excavations. It serves as an effective decision support tool for engineers to ensure the stability and safety of deep excavations.

The model captures the global and local features of time series deformation of retaining structures and provides explicit expressions and feature importance for deformation trends and residuals, making it an efficient and transparent approach for deformation prediction.