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Article
Publication date: 5 April 2021

Meier Zhuang, Wenzhong Zhu, Lihui Huang and Wen-Tsao Pan

The main purpose of this paper is to explore the influence mechanism of corporate social responsibility (CSR) for smart cities on consumers' purchase intention. The authors aim to…

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Abstract

Purpose

The main purpose of this paper is to explore the influence mechanism of corporate social responsibility (CSR) for smart cities on consumers' purchase intention. The authors aim to identify the key components of CSR for smart cities based on the perspective of consumers, namely responsibility toward consumers, environment and community and validate their relationship.

Design/methodology/approach

The authors exploit data collected by questionnaire surveys to estimate the effects of CSR for smart cities on consumers' purchase intentions and to investigate the statistical causality between them. The multilinear regression model is used to figure out the different impact levels of the three dimensions of CSR for smart cities on consumers' purchase intention.

Findings

The results illustrate that CSR for smart cities and its three dimensions all have significant positive impacts on consumers' purchase intentions. Besides, consumer–corporate identity (CCI) exerts a partial mediation effect on this influence mechanism.

Research limitations/implications

This research is based on a rather small sample size. Besides, due to the time limitation and other factors, some other control variables are neglected in the regression model. Therefore, the impact level could be distorted.

Practical implications

The authors put forward management implications according to research conclusions. Corporates should actively fulfill the CSR in the field of consumer responsibility to boost consumers' purchase intention. Corporate should strengthen the interaction with consumers to improve their corporate identity.

Originality/value

The main contribution of this paper is to provide convincing evidence of the impacts of CSR for smart cities on consumer purchase intention (CPI), thus proposing effective measures for corporates to win more consumers by taking on social responsibility for smart cities. This paper takes CCI as mediating variable to deepen the understanding of the impacts of CSR for smart cities on CPI, which is innovative and beneficial to enriching literature in related fields.

Details

Library Hi Tech, vol. 40 no. 5
Type: Research Article
ISSN: 0737-8831

Keywords

Article
Publication date: 29 July 2014

Wen-Tsao Pan

When facing a clouded global economy, many countries would increase their gold reserves. On the other hand, oil supply and demand depends on the political and economic situations…

Abstract

Purpose

When facing a clouded global economy, many countries would increase their gold reserves. On the other hand, oil supply and demand depends on the political and economic situations of oil producing countries and their production technologies. Both oil and gold reserve play important roles in the economic development of a country. The paper aims to discuss this issue.

Design/methodology/approach

This paper uses the historical data of oil and gold prices as research data, and uses the historical price tendency charts of oil and gold, as well as cluster analysis, to discuss the correlation between the historical data of oil and gold prices. By referring to the technical index equation of stocks, the technical indices of oil and gold prices are calculated as the independent variable and the closing price as the dependent variable of the forecasting model.

Findings

The findings indicate that there is no obvious correlation between the price tendencies of oil and gold. According to five evaluating indicators, the MFOAGRNN forecast model has better forecast ability than the other three forecasting models.

Originality/value

This paper explored the correlation between oil and gold prices, and built oil and gold prices forecasting models. In addition, this paper proposes a modified FOA (MFOA), where an escape parameter Δ is added to Si. The findings showed that the forecasting model that combines MFOA and GRNN has the best ability to forecast the closing price of oil and gold.

Details

Kybernetes, vol. 43 no. 7
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 4 April 2016

Tsui-Hua Huang, Yungho Leu and Wen-Tsao Pan

In order to avoid enterprise crisis and cause the domino effect, which influences the investment return of investors, the national economy, and financial crisis, establishing a…

Abstract

Purpose

In order to avoid enterprise crisis and cause the domino effect, which influences the investment return of investors, the national economy, and financial crisis, establishing a complete set of feasible financial early warning model can help to prevent the possibility of enterprise crisis in advance, and thus, reduce the influence on society and the economy. The purpose of this paper is to develop an efficient financial crisis warning model.

Design/methodology/approach

First, the fruit fly optimization algorithm (FOA) is used to adjust the coefficients of the parameters in the ZSCORE model (we call it the FOA_ZSCORE model), and the difference between the forecasted value and the real target value is calculated. Afterward, the generalized regressive neural network (GRNN model), with optimized spread by FOA (we call it FOA_GRNN model), is used to forecast the difference to promote the forecasting accuracy. Various models, including ZSCORE, FOA_ZSCORE, FOA_ZSCORE+GRNN, and FOA_ZSCORE+FOA_GRNN, are trained and tested. Finally, different models are compared based on their prediction accuracies and ROC curves. Furthermore, more appropriate parameters, which are different from the parameters in the original ZSCORE model, are selected by using the multivariate adaptive regression splines (MARS) method.

Findings

The hybrid model of the FOA_ZSCORE together with the FOA_GRNN offers the highest prediction accuracy, compared to other models; the MARS can be used to select more appropriate parameters to further improve the performance of the prediction models.

Originality/value

This paper proposes a hybrid model, FOA_ZSCORE+FOA_GRNN which offers better performance than the original ZSCORE model.

Article
Publication date: 6 April 2010

Wen‐Tsao Pan

The purpose of this paper is to propose an analysis method based on a hybrid model, which combines principal component regression (PCR) model and general regression neural network…

1586

Abstract

Purpose

The purpose of this paper is to propose an analysis method based on a hybrid model, which combines principal component regression (PCR) model and general regression neural network (GRNN) to solve both multicollinearity problems and non‐linear problems at the same time.

Design/methodology/approach

First, the financial ratio data of companies with stocks listed in regular stock market and over‐the‐counter stock market in Taiwan and Mainland China are collected and used as sample data. Grey relational analysis is used to rank the enterprises' operation performance, and the enterprises in Taiwan and Mainland China with business operation performance in the first place are selected and their stock information collected to perform the prediction of stock closing price.

Findings

Five indices such as the root mean square error, revision Theil inequality coefficient, mean absolute error, mean absolute percentage error and coefficient of efficiency of the test result are calculated; the empirical results show that the prediction power of the hybrid model of PCR+genetic algorithm general regression neural network is obviously better than the model of PCR, GRNN and PCR+GRNN.

Originality/value

The paper adopts a hybrid model and parameter adjustment to increase prediction capability.

Details

Chinese Management Studies, vol. 4 no. 1
Type: Research Article
ISSN: 1750-614X

Keywords

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