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Article
Publication date: 20 May 2021

Pei-Chi Chen and Nai-Wen Chi

Based on the service-profit chain perspective, this study investigates whether service-oriented human resource practices can enhance customer outcomes through motivational…

1320

Abstract

Purpose

Based on the service-profit chain perspective, this study investigates whether service-oriented human resource practices can enhance customer outcomes through motivational mechanisms (i.e. intrinsic/extrinsic satisfaction) as well as emotional mechanisms (i.e. emotional labor strategies).

Design/methodology/approach

This study collected paired data from 220 service workers and their customers at different time points from 80 service firms. Multilevel path-analysis was conducted to test the proposed hypotheses.

Findings

Our results indicate that firm-level extensive training is positively related to service workers' intrinsic job satisfaction, which in turn increases deep acting. In addition, firm-level incentive compensation is positively associated with service workers' extrinsic job satisfaction, which in turn reduces surface acting. Finally, service employee's deep acting enhances customer loyalty and willingness to recommend via customer satisfaction.

Practical implications

The service organization should (1) stress the importance of incentive compensation to decrease surface acting via enhancing extrinsic job satisfaction and (2) provide extensive service training to improve service employees' intrinsic satisfaction and deep acting, leading to favorable customer outcomes.

Originality/value

The present study identifies the critical roles of motivational and emotional mechanisms in transferring service-oriented human resource practices to customer outcomes and employing rigorous research design to enhance the internal/external validity of our findings.

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Article
Publication date: 18 December 2024

Yong-Quan Li, Jia-Cheng Ji, Wen-Qi Ruan, Mei-Yu Wang and Shu-Ning Zhang

This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.

82

Abstract

Purpose

This study aims to investigate how the frame orientation format and visual content of tourism short videos interact to influence tourists’ travel intention.

Design/methodology/approach

Two scenario-based experiments were designed and conducted through Credamo. The researchers enrolled 187 participants for Study 1 using convenience sampling, measuring the impact of video frame orientation and visual content on travel intention by conducting a two-factor analysis of covariance. Study 2 retested the interaction effect using 237 sample data and conducted bootstrapping to examine the serially mediating effect of imagery fluency and travel inspiration.

Findings

Frame orientation formats and visual content interactively affect the video audience’s travel intention: For site-centric tourism short videos, the horizontal frame orientation format can help inspire audiences’ travel intention; However, for activity-centric tourism short videos, the vertical frame orientation format is more suitable. Imagery fluency and travel inspiration have serially mediated effects in the above interactions.

Practical implications

Destination marketers can use a combination of vertical format and activity-centric content (or horizontal format and site-centric content) to ensure the marketing effectiveness of short videos.

Originality/value

This study explores how frame orientation and visual content interact to influence video audiences’ travel intention. The findings challenge the traditional understanding of frame orientation selection in short videos, provide a meaningful extension of construal-level theory and contribute to the research on visual effects in short tourism videos.

目的

本文旨在研究旅游短视频的画面方向格式和视觉内容如何交互影响游客的出游意愿。

设计/方法/途径

本研究利用见数平台开展了两个情景实验。实验1招募了187名被试者, 利用双因素方差分析测量了视频画面方向和视觉内容对出游意愿的交互效应。实验2利用237个样本数复测了交互效应, 并验证了图像流畅性和旅游灵感对上述交互效应的链式中介作用。

研究发现

框架方向格式和视觉内容交互影响视频受众的旅游意向:对于以景点为中心的旅游短视频而言, 水平方向的画面形式有助于激发受众的出游意愿; 但对于以活动为中心的旅游短视频而言, 垂直方向的画面形式更为适合。在上述交互作用中, 图像流畅度和旅游灵感具有链式中介效应。

实践意义

目的地营销人员可以将垂直格式和以活动为中心的内容(或水平格式和以景点为中心的内容)结合起来使用, 以确保短视频的营销效果。

原创性/价值

本研究探讨了框架取向和视觉内容如何相互作用并影响视频受众的出游意愿。研究结果挑战了关于短视频中画面方向选择的传统理解, 为旅游短视频构图相关理论提供了有意义的延伸, 并为旅游短视频中视觉效果的研究做出了贡献。

Propósito

Este estudio investiga cómo el formato de orientación del marco y el contenido visual de los vídeos cortos turísticos interactúan para influir en la intención de viaje de los turistas.

Diseño/metodología/enfoque

Se diseñaron y llevaron a cabo dos experimentos basados en escenarios a través de Credamo. Los investigadores reclutaron a 187 participantes para el Estudio 1 mediante un muestreo de conveniencia, y midieron el impacto de la orientación del fotograma de vídeo y el contenido visual en la intención de viajar realizando un análisis de covarianza de dos factores. El Estudio 2 volvió a probar el efecto de interacción utilizando 237 datos de muestra y realizó bootstrapping para examinar el efecto de mediación en serie de la fluidez de las imágenes y la inspiración para viajar.

Conclusiones

Los formatos de orientación de los fotogramas y el contenido visual influyen de forma interactiva en la intención de viajar del público del vídeo: Para los vídeos turísticos de corta duración centrados en un lugar, el formato de orientación horizontal puede ayudar a inspirar la intención de viajar del público; sin embargo, para los vídeos turísticos de corta duración centrados en una actividad, el formato de orientación vertical es más adecuado. La fluidez de las imágenes y la inspiración para viajar tienen efectos mediados en serie en las interacciones mencionadas.

Implicaciones practices

Los responsables de marketing de destinos pueden utilizar una combinación de formato vertical y contenido centrado en la actividad (o formato horizontal y contenido centrado en el sitio) para garantizar la eficacia de marketing de los vídeos cortos.

Originalidad/valor

Este estudio explora cómo la orientación del encuadre y el contenido visual interactúan para influir en la intención de viaje de los espectadores de vídeos. Los resultados cuestionan la interpretación tradicional de la selección de la orientación del encuadre en los vídeos cortos, proporcionan una ampliación significativa de la teoría del nivel de construcción y contribuyen a la investigación sobre los efectos visuales en los vídeos turísticos cortos.

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Article
Publication date: 11 May 2022

Hang Su, Wen Qi, Yunus Schmirander, Salih Ertug Ovur, Shuting Cai and Xiaoming Xiong

The purpose of this paper is to develop a human activity-aware adaptive shared control solution for human–robot interaction in surgical operation. Hands-on control and…

976

Abstract

Purpose

The purpose of this paper is to develop a human activity-aware adaptive shared control solution for human–robot interaction in surgical operation. Hands-on control and teleoperation are two main procedures switched frequently in teleoperated minimally invasive surgery (MIS). The detailed human activity in the procedures can be defined and recognized using the sensor information. In this paper, a novel continuous adaptive shared control method is proposed for manipulators with Cartesian impedance control in the surgical scenario.

Design/methodology/approach

A human activity-aware shared control solution by adjusting the weight function is introduced to achieve smooth transition among different human activities, including hands-on control and teleoperation. Instead of introducing various controllers and switching among them during the surgical procedures, the proposed solution integrated all the human activity-based controllers into a single controller and the transition among the procedures is smooth and stable. The effectiveness of the proposed control approach was verified in a lab setup environment. The results prove that the robot behavior is stable and smooth. The algorithm is feasible and can achieve a human activity-aware adaptive shared control solution for human–robot interaction in surgical operation.

Findings

Based on the experiment, the results confirm that the proposed human activity-aware adaptive shared control solution can switch the device behavior automatically using the real-time sensor information. The transition between different activities is smooth and stable.

Practical implications

For teleoperated surgical applications, the proposed method integrated different controllers for various human activities into a single controller by recognizing the activities using the real-time sensor information and the transition between different procedures is smooth and stable. It eases the surgical work for the surgeon and enhances the safety during the transition of control modes. The presented scheme provides a general solution to address the switching of working procedures in teleoperated MIS.

Originality/value

To the best of the authors’ knowledge, this paper is the first to propose human activity-aware adaptive shared control solution for human–robot interaction in surgical operations.

Details

Assembly Automation, vol. 42 no. 3
Type: Research Article
ISSN: 0144-5154

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Article
Publication date: 15 February 2021

Wen Qi, Xiaorui Liu, Longbin Zhang, Lunan Wu, Wenchuan Zang and Hang Su

The purpose of this paper is to mainly center on the touchless interaction between humans and robots in the real world. The accuracy of hand pose identification and stable…

371

Abstract

Purpose

The purpose of this paper is to mainly center on the touchless interaction between humans and robots in the real world. The accuracy of hand pose identification and stable operation in a non-stationary environment is the main challenge, especially in multiple sensors conditions. To guarantee the human-machine interaction system’s performance with a high recognition rate and lower computational time, an adaptive sensor fusion labeling framework should be considered in surgery robot teleoperation.

Design/methodology/approach

In this paper, a hand pose estimation model is proposed consisting of automatic labeling and classified based on a deep convolutional neural networks (DCNN) structure. Subsequently, an adaptive sensor fusion methodology is proposed for hand pose estimation with two leap motions. The sensor fusion system is implemented to process depth data and electromyography signals capturing from Myo Armband and leap motion, respectively. The developed adaptive methodology can perform stable and continuous hand position estimation even when a single sensor is unable to detect a hand.

Findings

The proposed adaptive sensor fusion method is verified with various experiments in six degrees of freedom in space. The results showed that the clustering model acquires the highest clustering accuracy (96.31%) than other methods, which can be regarded as real gestures. Moreover, the DCNN classifier gets the highest performance (88.47% accuracy and lowest computational time) than other methods.

Originality/value

This study can provide theoretical and engineering guidance for hand pose recognition in surgery robot teleoperation and design a new deep learning model for accuracy enhancement.

Details

Assembly Automation, vol. 41 no. 3
Type: Research Article
ISSN: 0144-5154

Keywords

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Article
Publication date: 8 May 2024

Shihyu Chou, Chi-Wen Chen and Zi-Ling Shen

This study aims to explore how consumers’ purchase intentions concerning dietary supplements are affected by two pivotal factors: pharmacist professionalism and celebrity endorser…

417

Abstract

Purpose

This study aims to explore how consumers’ purchase intentions concerning dietary supplements are affected by two pivotal factors: pharmacist professionalism and celebrity endorser attractiveness. In addition, this study investigates the moderating role of consumers’ awareness of product knowledge about dietary supplements in the relationship between brand trust and purchase intention.

Design/methodology/approach

The research data was collected through online questionnaires from a convenience sample of 340 individuals residing in Taiwan. The research model, consisting of four hypotheses, was formulated based on a literature review. The partial least squares structural equation modeling technique was used for data analysis.

Findings

The findings indicate positive effects of both pharmacist professionalism and celebrity endorser attractiveness on dietary supplement brand trust. The results also suggest a significant impact of brand trust on purchase intention. Finally, product knowledge significantly moderates the relationship between brand trust and purchase intention.

Practical implications

The findings from this study provide valuable insights for marketers, pharmacists and practitioners about the drivers of consumers’ dietary supplement purchase behavior. It will enable marketers to develop better strategies for the dietary supplement market segment.

Originality/value

This paper has made a significant contribution to the understanding of consumer buying intentions toward dietary supplements, addressing a gap in the literature. First, unlike previous research, this study considers both pharmacist professionalism and celebrity endorser attractiveness in the research model, effectively bridging this gap. Furthermore, this study identifies the pivotal role of brand trust as a critical factor in enhancing consumers’ purchase intentions toward dietary supplements, offering valuable insights for dietary supplement companies regarding consumer purchase decision-making.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 18 no. 4
Type: Research Article
ISSN: 1750-6123

Keywords

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Article
Publication date: 6 November 2023

Zi-Chin Cheng, Wen-Qi Ruan, Shu-Ning Zhang and Fang Deng

This study aims to reveal the triggering mechanism and boundary conditions of tourists’ cross-border travel anxiety (CBTA) from different crisis information sources.

393

Abstract

Purpose

This study aims to reveal the triggering mechanism and boundary conditions of tourists’ cross-border travel anxiety (CBTA) from different crisis information sources.

Design/methodology/approach

Drawing on the heuristic-systematic model (HSM), this study constructs a theoretical formation path of tourists’ CBTA. Based on competence-based and moral-based crises, hypotheses were examined through three situational experiments, targeting Chinese and Malaysian potential tourists.

Findings

Organization-released crisis information triggers higher tourists’ CBTA than government ones, with perceived uncertainty mediating it. Crisis communication message appeals (CCMAs) (rational vs emotional) negatively moderate the above relationships. Rational CCMAs work for governmental crisis communication, while emotional CCMAs work for organizational ones.

Practical implications

This study proposes a heuristic cross-border tourism crisis information dissemination strategy for destination management organizations and highlights the advantages of CCMAs in preventing secondary crises.

Originality/value

This study reexamines the cause-and-effect and the intervention mechanisms of tourists’ reactions to crisis information, which expands the cross-border tourism crisis management research and the application of the HSM in such a context.

目的

本研究旨在从不同的危机信息源中揭示游客跨境旅行焦虑的触发机制和边界条件。

设计/方法/途径

本研究借鉴启发式-系统式模型(HSM), 构建了游客跨境旅游焦虑的理论形成路径。基于能力型和道德型目的地危机事件, 以中国及马来西亚潜在游客为例, 通过三组情境实验验证所提出的假设。

研究发现

与政府发布的危机信息相比, 组织发布的危机信息会引发更高的游客跨境旅游焦虑, 而感知不确定性会对该路径起到中介作用。危机沟通信息诉求(理性vs.感性)对上述关系起负向调节作用。理性的信息诉求适用于政府危机沟通, 而感性的信息诉求适用于组织危机沟通。

实践意义

本研究为目的地管理组织提出了启发式跨境旅游危机信息传播策略, 并强调了危机沟通信息诉求在预防二次危机方面的优势。

原创性/价值

本研究重新审视了游客对危机信息反应的因果关系和干预机制, 拓展了跨境旅游危机管理研究和HSM在此背景下的应用。

Objetivo

Este estudio pretende revelar el mecanismo desencadenante y las condiciones límite de la ansiedad de los turistas ante los viajes transfronterizos (CBTA) a partir de diferentes fuentes de información sobre crisis (CIS).

Diseño/metodología/enfoque

Basándose en el modelo heurístico-sistemático (HSM), este estudio construye una vía teórica de formación de la CBTA de los turistas. A partir de las crisis basadas en la competencia y en la moral, se examinaron las hipótesis mediante tres experimentos situacionales, dirigidos a turistas potenciales chinos y malayos.

Resultados

La información sobre crisis difundida por organizaciones desencadena una mayor CBTA de los turistas que la gubernamental, con la incertidumbre percibida como mediadora. Los recursos de los mensajes de comunicación de crisis (CCMA) (racionales frente a emocionales) moderan negativamente las relaciones anteriores. Los CCMA racionales funcionan para la comunicación de crisis gubernamental, mientras que los CCMA emocionales para las organizativas.

Implicaciones prácticas

Los resultados proponen que las organizaciones de gestión de destinos (OGD) deberían considerar estrategias heurísticas a la hora de difundir información sobre crisis turísticas transfronterizas. Prestar atención al efecto diferencial de las CCMA ayuda a prevenir crisis secundarias.

Originalidad/valor

Este estudio reexamina la causa-efecto y los mecanismos de intervención de las reacciones de los turistas a la información sobre crisis, lo que amplía la investigación sobre la gestión de crisis turísticas transfronterizas y la aplicación de la HSM en dicho contexto.

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Article
Publication date: 22 August 2023

Wen-Qi Ruan, Fang Deng, Shu-Ning Zhang and Yan Zhou

Negative rumors damage the destination’s image and tourist experience. This study aims to compare how rumor correction sources (government vs business vs tourist) affect user…

337

Abstract

Purpose

Negative rumors damage the destination’s image and tourist experience. This study aims to compare how rumor correction sources (government vs business vs tourist) affect user online citizenship behavior (UOCB).

Design/methodology/approach

Based on the stimuli-organism-response framework, a hypothetical model was established from rumor correction to UOCB. Three scenario experiments (more than 1,000 valid samples) were designed. Study 1 illustrated the effects of different rumor corrections, Study 2 was designed to verify the mediating effects of sympathy and perceived information authenticity (PIA) and the robustness of results was demonstrated in Study 3.

Findings

Government correction elicited the highest sympathy and PIA. Business correction was less than tourist correction in arousing sympathy but better than tourist correction in enhancing PIA. Sympathy and PIA had a mediating effect on the relationship between rumor correction and UOCB.

Practical implications

This study helps to identify the different advantages of rumor correctors and provides insights to prevent the deterioration of negative tourism rumors or even reverse these crises.

Originality/value

This study innovates research perspective of negative tourism rumor governance, expands the understanding of the effect and process of rumor correction and enriches the research content of tourism crisis communication.

目的

负面谣言破坏目的地形象和游客体验。本研究比较谣言纠正来源(政府、企业、游客)对用户在线公民行为的影响。

设计/方法/途径

基于刺激-有机体-反应框架, 搭建谣言纠正到用户在线公民行为的假设模型, 并设计3个情境实验(超过1000个有效样本)。实验1验证不同谣言纠正来源的纠正效果, 实验2证明同情和感知信息真实性的中介作用, 实验3测试实验结果的稳健性。

研究发现

政府纠正引发最高的同情和感知信息真实性。企业纠正在唤起同情时不足于游客纠正, 但在增强感知信息真实性时优于旅游纠正。同情和感知信息真实性在谣言纠正与用户在线公民行为之间发挥中介作用。

实践意义

有助于识别各个谣言纠正主体的不同优势, 为防止旅游负面谣言恶化甚至转危为安提供见解。

原创性/价值

为旅游负面谣言治理提供新的研究视角, 拓展了对谣言纠正效果和过程的认识, 丰富了旅游危机沟通的研究内容。

Propósito

Los rumores negativos dañan la imagen del destino y la experiencia del turista. Este estudio compara cómo afectan las fuentes de corrección de rumores (gobierno vs empresas vs turista) en el comportamiento cívico online de los usuarios (CCOU).

Diseño/metodología/enfoque

Sobre la base del marco estímulo-organismo-respuesta, se estableció un modelo hipotético desde la corrección de rumores hasta el CCOU. Se diseñaron tres escenarios experimentales (más de 1.000 muestras válidas). El Estudio 1 ilustró los efectos de las diferentes correcciones de rumores, el Estudio 2 se diseñó para verificar los efectos mediadores de la simpatía y la autenticidad percibida de la información (API), y la solidez de los resultados se demostró en el Estudio 3.

Hallazgos

La corrección del gobierno obtuvo la mayor simpatía y API. La corrección de la empresa despertó menos simpatía que la corrección del turista, pero fue mejor para generar API. La simpatía y la API tuvieron un efecto mediador en la relación entre la corrección del rumor y el CCOU.

Implicaciones practices

Ayuda a identificar las diferentes ventajas de los correctores de rumores y proporciona información para prevenir el deterioro de los rumores turísticos negativos o incluso revertir estas crisis.

Originalidad/valor

Proporciona una nueva perspectiva de investigación de la gobernanza del rumor turístico negativo, amplía la comprensión del efecto y el proceso de corrección de rumores y enriquece el contenido de la investigación de la comunicación de crisis turísticas.

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Article
Publication date: 6 January 2023

Fang Deng, Wen-Qi Ruan and Shu-Ning Zhang

This study aims to explore and clarify the role of national traditional festival tourism in cultivating national identity (NI) and confirm its construction model.

960

Abstract

Purpose

This study aims to explore and clarify the role of national traditional festival tourism in cultivating national identity (NI) and confirm its construction model.

Design/methodology/approach

Based on social identity theory and complexity theory, a complex nurturing framework for visitors’ NI is developed. The paper with 479 samples used fuzzy-set qualitative comparative analysis to analyse NI from the holistic perspective of “cultural inheritance” (festival authenticity [FA], historical re-enactment [HR] and cultural experience [CE]) and “inherited innovation” (event design innovation [EDI], cultural innovation [CUI], aesthetic innovation [AI] and creative innovation [CRI]).

Findings

The findings indicated three driving modes of forming NI: cultural inheritance-led, inherited innovation-led and the dual coordination of cultural inheritance and inherited innovation. FA, HR, CE, AI and CRI are core incentives, whereas event design and CUI are AI.

Practical implications

The findings provide directions for strengthening visitors’ national emotion, which has significant value for the development of traditional festival tourism.

Originality/value

The study offers a new perspective for the cultivation of NI in the tourism context and provides theoretical guidance for the coordinated development of cultural inheritance and inherited innovation in national traditional festival tourism destinations.

目的

本研究旨在探索和厘清全国性传统节日旅游在培养国家认同中的作用, 并确定国家认同的建构模型。

设计/方法/途径

基于479份有效问卷, 研究基于社会认同理论和复杂性理论和模糊集定性比较分析(fsQCA), 从“文化沿袭”(节日真实性、历史重演、文化体验)和“传承创新”(活动设计创新、文化创新、审美创新和创意创新)的整体视角构建了国家认同的复杂培育框架。

研究发现

国家认同培育涵盖三种驱动模式:文化沿袭主导、传承创新主导、文化沿袭与传承创新的双重协调。其中, 节日真实性、历史重演、文化体验、审美创新和创意创新是核心激励因素, 而活动设计创新和文化创新是辅助条件。

实践意义

研究结论为增强参与者的国家情感提供方向, 对传统节日旅游发展具有重要价值。

原创性/价值

本研究为旅游语境下国家认同的培养提供了新的视角, 为全国性传统节日旅游目的地文化沿袭与传承创新的协调发展提供理论指导

Propósito

El objetivo de este estudio es explorar y clarificar el papel del turismo de fiestas tradicionales nacionales en la formación de la identidad nacional (IN), y confirmar su modelo de construcción.

Diseño/metodología/enfoque

Sobre la base de la teoría de la identidad social y la teoría de la complejidad, se desarrolla un complejo marco de fomento de la IN de los visitantes. El artículo, con 479 muestras, utilizó el análisis cualitativo comparativo de conjuntos difusos (fsQCA) para analizar la IN desde la perspectiva holística de la “herencia cultural” (autenticidad del festival, recreación histórica, experiencia cultural) y la “innovación heredada” (innovación en el diseño del evento, innovación cultural, innovación estética e innovación creativa).

Hallazgos

Los resultados indican que existen tres modos de formación de la IN: el propiciado por la herencia cultural, el guiado por la innovación heredada y la doble coordinación de la herencia cultural y la innovación heredada. La autenticidad del festival, la recreación histórica, la experiencia cultural, la innovación estética y la innovación creativa son los principales motivadores, mientras que el diseño del evento y la innovación cultural desempeñan un papel secundario.

Implicaciones practices

Las conclusiones proporcionan orientaciones para reforzar el sentimiento nacional de los visitantes, lo que tiene un gran valor para el desarrollo turístico de las fiestas tradicionales.

Originalidad/valor

El estudio ofrece una nueva perspectiva sobre el cultivo de la IN en el contexto turístico, y ofrece orientación teórica para el desarrollo coordinado de la herencia cultural y la innovación heredada en los destinos turísticos de fiestas tradicionales nacionales.

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Article
Publication date: 28 March 2023

Ting-Ting Yang, Wen-Qi Ruan, Yong-Quan Li and Shu-Ning Zhang

Virtual tourism has become popular in recent years. However, there is still a research gap on virtual tourist motivation. This study aims to identify virtual tourist motivation…

1842

Abstract

Purpose

Virtual tourism has become popular in recent years. However, there is still a research gap on virtual tourist motivation. This study aims to identify virtual tourist motivation and explore the relationship between virtual tourism and on-site tourism.

Design/methodology/approach

This research identifies virtual tourist motivation based on Means-end chain (MEC) theory. Laddering interviews with 32 respondents were conducted to construct a hierarchical value map. Additionally, a motivation analysis of virtual tourism and on-site tourism was developed based on a review of the relevant literature.

Findings

This exploratory study revealed 12 attributes, 9 results and 4 values that virtual tourists wish to achieve and identified 5 means-end chains where self-satisfaction is the most important value-led motivation. Compared with on-site tourism motivations, virtual tourism shows possibilities of replacing, complementing and extending on-site tourism under certain circumstances. However, it significantly depends on whether tourists are attracted by the technical characteristics, security and experience conditions of virtual tourism.

Originality/value

This study contributes to understanding virtual tourist motivation and offers motivation-based insights into the relationship between virtual and on-site tourism. Managerial implications on how to attract potential online tourists are also provided.

目的

虚拟旅游在近些年逐渐受到欢迎。然而, 关于虚拟旅游动机的研究仍存在不足。本研究旨在识别虚拟旅游动机, 并探讨虚拟旅游与现实旅游之间的关系。

设计/方法/途径

本研究基于方法-目的链(MEC)理论识别虚拟游客动机。通过对32名受访者进行阶梯式访谈, 以构建一个价值阶层图。此外, 本研究在回顾相关文献基础上, 对虚拟旅游和现实旅游的动机进行差异化比较分析。

研究发现

这项探索性研究揭示了虚拟旅游游客希望实现的12个属性、9个结果和4个价值, 并确定了5条MEC, 其中自我满足是最重要的价值导向动机。通过与现实旅游动机比较, 研究发现虚拟旅游在一定条件下具有替代、补充和延伸现实旅游的可能性。然而, 这在很大程度上取决于游客是否被虚拟旅游的技术特点、安全性和体验等条件所吸引。

原创性/价值

研究结果有助于进一步理解虚拟旅游动机, 并为虚拟旅游和现实旅游之间的关系提供基于动机的见解。重要的是, 研究还为如何吸引潜在虚拟游客提供管理启示。

Objetivo

El turismo virtual se ha popularizado en los últimos años. Sin embargo, aún existe un vacío en la investigación sobre la motivación del turista virtual. El estudio pretende identificar la motivación del turista virtual y explorar la relación entre el turismo virtual y el turismo in situ (real).

Diseño/metodología/enfoque

Esta investigación identifica la motivación del turista virtual basándose en la teoría de la cadena medio-fin (MEC). Se realizaron entrevistas escalonadas a 32 encuestados para construir un mapa jerárquico de valores. Además, se elaboró un análisis de la motivación del turismo virtual y del turismo presencial basado en una revisión de la bibliografía pertinente.

Resultados

El estudio exploratorio reveló 12 atributos, 9 resultados y 4 valores que los turistas virtuales desean alcanzar e identificó 5 MEC en los que la autosatisfacción es la motivación basada en valores más importante. En comparación con las motivaciones del turismo in situ (real), el turismo virtual muestra posibilidades de sustituir, complementar y ampliar el turismo in situ (real) en determinadas circunstancias. Sin embargo, depende en gran medida de si los turistas se sienten atraídos por las características técnicas, la seguridad y las condiciones de experiencia del turismo virtual.

Originalidad/valor

Este estudio contribuye a comprender la motivación del turista virtual y ofrece perspectivas basadas en la motivación sobre la relación entre el turismo virtual y el turismo in situ (real). También se ofrecen implicaciones para la gestión sobre cómo atraer a los turistas potenciales en línea.

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Article
Publication date: 7 July 2020

Jiehao Li, Junzheng Wang, Shoukun Wang, Hui Peng, Bomeng Wang, Wen Qi, Longbin Zhang and Hang Su

This paper aims on the trajectory tracking of the developed six wheel-legged robot with heavy load conditions under uncertain physical interaction. The accuracy of trajectory…

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Abstract

Purpose

This paper aims on the trajectory tracking of the developed six wheel-legged robot with heavy load conditions under uncertain physical interaction. The accuracy of trajectory tracking and stable operation with heavy load are the main challenges of parallel mechanism for wheel-legged robots, especially in complex road conditions. To guarantee the tracking performance in an uncertain environment, the disturbances, including the internal friction, external environment interaction, should be considered in the practical robot system.

Design/methodology/approach

In this paper, a fuzzy approximation-based model predictive tracking scheme (FMPC) for reliable tracking control is developed to the six wheel-legged robot, in which the fuzzy logic approximation is applied to estimate the uncertain physical interaction and external dynamics of the robot system. Meanwhile, the advanced parallel mechanism of the electric six wheel-legged robot (BIT-NAZA) is presented.

Findings

Co-simulation and comparative experimental results using the BIT-NAZA robot derived from the developed hybrid control scheme indicate that the methodology can achieve satisfactory tracking performance in terms of accuracy and stability.

Originality/value

This research can provide theoretical and engineering guidance for lateral stability of intelligent robots under unknown disturbances and uncertain nonlinearities and facilitate the control performance of the mobile robots in a practical system.

Details

Assembly Automation, vol. 40 no. 5
Type: Research Article
ISSN: 0144-5154

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