The purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the…
Abstract
Purpose
The purpose of this paper is to monitor the changes of delivery of city branding advertisements in China and to try to find a tendency of city branding ads in the delivery for the future.
Design/methodology/approach
The quantitative research methods used in this paper study the advertisements with city image messages in 13 China Central Television (CCTV) channels that appeared between the year of 2007 to 2010 – a total of 320,653 advertisements. This paper is based on several data sets: advertisement producers, regional distribution of producers, advertisement time slots, types of advertisings, and other such categories. In addition, they have also studied city branding advertisings from international producers in terms of channel selections, program choices, and media outlet choices and so forth.
Findings
Through an analysis of quantity and total duration of city image advertisements, it can be concluded that first‐tier cities have been reducing the broadcasting of city image ads domestically yearly, and third‐tier cities are proving to be a significant power in producing city branding advertisements. Significantly, the eastern littoral region has surpassed the central and west region both in the duration and in growth rate of city branding advertisements. Moreover, between 2007 and 2010, a total of nine foreign cities have produced city branding advertisements on CCTV channels. Unlike cities in China, international cities have scattered their ads widely across different periods of one day.
Practical implications
Finally, based on analysis of advantages and disadvantages in city image advertisements strategies applied by those advanced cities at home and abroad, this author hopes this study can offer some scientifically based reference point for other cities.
Originality/value
Based on analysis of advantages and disadvantages in city image advertisements strategies applied by those advanced cities at home and abroad, this study tries to offer some scientifically based reference point for other cities.
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Changlong Ye, Yingxin Sun, Suyang Yu, Jian Ding and Chunying Jiang
The mechanical properties between wheel and ground will affect the motion performance of wheeled omnidirectional mobile robot (OMR). MY3 wheel is an omnidirectional wheel. This…
Abstract
Purpose
The mechanical properties between wheel and ground will affect the motion performance of wheeled omnidirectional mobile robot (OMR). MY3 wheel is an omnidirectional wheel. This paper aims to analyze the contact mechanical characteristics between MY3 wheel and ground to improve the motion accuracy of an omnidirectional mobile platform with MY3 wheel (MY3-OMR).
Design/methodology/approach
This method takes MY3 wheel as the research objective. The normal and tangential contact mechanics model and rolling contact mechanics model of MY3 wheel are established by analyzing the structure of MY3 wheel, and thereby, the slip ratio of MY3 wheel in the process of motion is calculated. The kinematics model of MY3-OMR is optimized by taking the slip ratio as the optimization parameter that aims to improve motion accuracy of MY3-OMR.
Findings
The correctness of the mechanical analysis and the feasibility of the method are verified by the MY3-OMR prototype. Let MY3-OMR move along the set circular trajectory and square trajectory, and the error between the motion trajectory before and after optimization and the standard trajectory is obtained. It illustrates that the error in the square trajectory is reduced by 1.5%, and the circular trajectory error is reduced by 2%; therefore, the method is effective.
Originality/value
A method based on contact mechanics is proposed and verified. Through the establishment of wheel-ground contact mechanics model to optimize MY3-OMR kinematics model, and thereby, the motion accuracy of MY3-OMR is improved, which lays a foundation for MY3-OMR engineering application.
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The main purpose of paper is to analyse the political, military and strategic significance of China’s rising power and its influence on Sino-Indian relations, while addressing the…
Abstract
Purpose
The main purpose of paper is to analyse the political, military and strategic significance of China’s rising power and its influence on Sino-Indian relations, while addressing the question as to why India has not been able to develop a long-term, stable and friendly relationship with China.
Design/methodology/approach
The paper is structured as follows: historical overview of India-China relations; various tools of China’s policy in Indian sub-continent; and India’s response. The paper employs a qualitative analysis of secondary literature, with media reports, official documents and public statements providing important sources for understanding the dynamics underlying bilateral relationship.
Findings
India needs to be prepared to face challenges as China’s charm offensive in India’s neighbourhood is primarily aimed at establishing a new Asian order in which Beijing would play the leading role. As China institutionalizes its military presence in South Asia and the Indian Ocean, India should adopt an innovative response mechanism, also involving counter-presence in areas considered China’s traditional sphere of influence.
Originality/value
The primary value of the paper lies in the fact that it covers most of the key dimensions of bilateral ties that impair a stable relationship between India and China. A proper understanding of the dynamics underlying bilateral ties may help the policymakers, scholars and academics to suggest ways to reduce sources of tensions, while also helping the Indian Government to prepare effective countermeasures.
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Shaomin Li and Matthew Farrell
A main challenge in studying China is that different views clash. A more serious challenge is that studies that are critical of or dissent from the Chinese government policies are…
Abstract
Purpose
A main challenge in studying China is that different views clash. A more serious challenge is that studies that are critical of or dissent from the Chinese government policies are labeled “anti-China” by the Chinese authorities, affecting the free academic exchange of ideas on China. This article discusses this issue and proposes a long-term solution.
Design/methodology/approach
This is a perspective study and uses the qualitative approach to develop the authors’ arguments.
Findings
The authors argue that the contention in China-related studies is derived primarily from the different perspectives that scholars use. This study identifies two main perspectives: the China-centric view and the rest of the world’s view. The combination of the clash of perspectives and the interference of the Chinese state hinders the development of our knowledge regarding China. Using Rawls’ theory of justice and the veil of ignorance, the authors propose to build common ground for the China study community based on academic freedom, equality and the rule of law. This study further shows that building the common ground is feasible.
Practical implications
The authors’ proposed common ground will help create a free environment for meaningful exchange between different perspectives and reduce the risks in China studies.
Originality/value
The authors’ angle to examine the contentiousness and riskiness of China studies is new. It is the first time that different perspectives on China studies are delineated and compared, the costs of the contentiousness and riskiness are assessed, and the long-term consequences of different paths are examined.