Lendel Kade Narine, Wayne Ganpat and Govind Seepersad
The differentiation that takes place in the Trinidad market only classifies tomatoes on the basis of its size. Farmers in many countries have been making an effort at agronomic…
Abstract
Purpose
The differentiation that takes place in the Trinidad market only classifies tomatoes on the basis of its size. Farmers in many countries have been making an effort at agronomic differentiation strategies in order to receive better incomes. The purpose of this paper is to determine Trinidadian consumers’ willingness to pay (WTP) and the market potential for organic tomatoes when marketed as a differentiated product.
Design/methodology/approach
A survey research methodology was used in this study. A total of 405 consumers to be surveyed were randomly chosen using proportionate sampling. A logistic regression was used to estimate the factors affecting consumers’ WTP for organic tomatoes. An ANOVA model was used to determine the mean maximum WTP for organic tomatoes based on selected factors.
Findings
Most consumers were willing to pay premium prices for organic tomatoes. Results indicated that consumers’ area of residence, educational level, income range, and their perception of the health benefits derived from organic tomatoes significantly influenced their WTP for organic tomatoes.
Research limitations/implications
Empirical results suggests a differentiated organic market should be implemented in Trinidad.
Originality/value
Given an informed consumer base, farmers can expect to receive a premium price for their produce. Consumers can benefit from having more choices in the agricultural market.
Details
Keywords
Bethany Butzer, Denise Bury, Shirley Telles and Sat Bir S. Khalsa
The purpose of this paper is to review and synthesise research evidence and propose a theoretical model suggesting that school-based yoga programs may be an effective way to…
Abstract
Purpose
The purpose of this paper is to review and synthesise research evidence and propose a theoretical model suggesting that school-based yoga programs may be an effective way to promote social-emotional learning (SEL) and positive student outcomes.
Design/methodology/approach
This paper is a literature review focusing on: the current state of research on school-based yoga interventions; a preliminary theoretical model outlining the potential mechanisms and effects of school-based yoga; similarities, differences and possibilities for integrating school-based SEL, yoga and meditation; practical implications for researching and implementing yoga in schools.
Findings
Research suggests that providing yoga within the school curriculum may be an effective way to help students develop self-regulation, mind-body awareness and physical fitness, which may, in turn, foster additional SEL competencies and positive student outcomes such as improved behaviours, mental state, health and performance.
Research limitations/implications
Given that research on school-based yoga is in its infancy, most existing studies are preliminary and are of low to moderate methodological quality. It will be important for future research to employ more rigorous study designs.
Practical implications
It is possible, pending additional high-quality research, that yoga could become a well-accepted component of school curricula. It will be particularly important for future research to examine possibilities around integrating school-based yoga and meditation with SEL programs at the individual, group and school-wide levels.
Originality/value
This paper is the first to describe a theoretical model specifically focused on school-based yoga interventions, as well as a discussion of the similarities and differences between school-based yoga, SEL and meditation.