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The purpose of this study was to produce yarns from three different spinning techniques, i.e.Murata Vortex Spinning (MVS) ring spinning and rotor spinning. Those yarns were then used to produce fabrics. Then, the effect of silicone softener on tactile comfort of fabric was investigated.

Three different yarns, i.e. Ring, Rotor and MVS yarns, were used to make fabrics using CCI sample loom which were then subjected to post treatments like desizing, scouring and bleaching. After the completion of the dyeing process, silicone-based softener was used to improve the hand feel of fabrics. The structures of three yarns were evaluated using Scanning electron microscopy. The fabrics were evaluated against compression, bending and surface properties using Kawabata evaluation system.

The fabric made of MVS yarn depicted more geometrical roughness, coefficient of friction and bending rigidity but less compressibility as compared to fabrics made with other yarns. It was observed that softener concentration has a direct relationship with thickness and bending rigidity of the fabric, and inverse relationship with coefficient of friction and geometrical roughness of the fabric.

MVS yarn has some superior properties over rotor and ring spun yarn like high production rates, high resistance to pilling, clear appearance and stability against deformation but has disadvantage that it has less compressibility. Therefore, softener is applied on the fabric, to address this issue, so that it could also be used for apparels application.

This study aims to explore the impact of external stimuli – perceived product quality, advertising value and the halal logo – on Muslim consumers’ attitudes and purchase intentions, using the stimulus–organism–response (S-O-R) model in accordance with its traditional framework. Additionally, it seeks to analyze and compare the purchasing behaviors of male and female consumers in the context of halal cosmetics.

An online survey using purposive sampling was conducted with 635 Muslim consumers in Indonesia to test the proposed model using structural equation modeling.

The results demonstrated that perceived quality, advertising value and the halal logo significantly enhance attitudes toward halal cosmetics. However, when it comes to purchase intention, only advertising value and the halal logo directly influence it. In terms of gender comparison, the study found significant moderation of gender in the relationship between advertising value and attitude, with this influence being more pronounced among male consumers. The findings indicate that both perceived quality and the halal logo significantly and positively impact attitudes and purchase intentions for both male and female Muslim consumers, with a notably stronger effect observed among females. Interestingly, the influence of advertising value on attitude is significant only among male consumers, highlighting a gender-specific response to advertising stimuli.

The study suggests that businesses operating in the halal cosmetics market should focus on enhancing consumers’ perception of product quality through halal certification. Additionally, they should tailor their marketing strategies based on gender differences and prioritize the prominent display of the halal logo. These actions are expected to positively influence the attitudes and purchase intentions of Muslim consumers in Indonesia.

This study introduces a novel approach to the understanding of consumer behavior toward halal cosmetics by emphasizing the frequently overlooked role of external influences through the S-O-R theory. In contrast to earlier research, which predominantly focused on internal factors and religious compliance, this study explores the impact of marketing interventions such as product quality, advertising and the presence of a halal logo. Additionally, it distinguishes itself by examining the purchasing behavior of both female and male consumers in the realm of halal cosmetics.