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Article
Publication date: 4 January 2021

Wang-Sheng Chen and Kuen-Hung Tsai

This study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand…

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Abstract

Purpose

This study empirically tests a brand ownership framework based on psychological ownership theory. It examines the role of participative brand development in developing brand ownership among different social value orientation (i.e. proself and prosocial). Furthermore, it examines brand ownership's effects on various food brand supportive behaviours and the moderating role of consumer perceived ethicality.

Design/methodology/approach

To understand the participative brand development effect on brand ownership and brand supportive behaviours of organic food and local cultural food from the consumer perspective, primary data collected via 668 valid questionnaires tested the conceptual model using partial least squares structural equation modelling.

Findings

Participative brand development has a significant influence on brand ownership. Moreover, brand ownership is an important factor in affecting brand supportive behaviours. The negative relationship between brand ownership and positive word of mouth for those who have higher consumer perceived ethicality is significant. Moreover, social value orientation, the relationships between participative brand development and brand ownership differ significantly.

Research limitations/implications

First, it only focusses on the antecedents of brand ownership among different proself and prosocial groups in Taiwan. However, Taipei, as an important city in Taiwan, is a microcosm of Taiwan's food development. It can reflect the problems existing in Taiwan's current food development process from one side. Second, customer perceived ethicality was moderated into the psychological ownership model to extend it. Future studies may consider sustainable consumer behaviour (White et al., 2019) and other variables to explain the antecedents and consequences of brand ownership on the moderating role. Third, more multi-group analyses may explore the antecedents of brand ownership of more and different groups.

Practical implications

First, the participative brand development of proself groups (such as organic food marketers) towards brand ownership should emphasize the health and safety associated benefits of organic foods. If consumers perceive more health and safety benefits from adopting organic foods regarding their well-being needs, they will be more willing to increase their use of organic foods. Second, local cultural food marketers play a significant role in promoting processed foods, creative gourmet, rural leisure and festival events. In the current stage of local cultural food development, the more immediate consequences of pro-environmental behaviours for a given city, region or neighbourhood can make environmental actions and outcomes seem more tangible and relevant (Scannell and Gifford, 2013). Organic and local cultural food marketers should also pay attention to the change in the psychology of different group members and adjust marketing strategies appropriately.

Social implications

Consumers who are convinced that organic foods strongly adhere to the environmental and ethical principles they value may intensify their organic buying behaviour. Drawing on people's attachments to a specific place (Gifford, 2014), festival events can lead to engagement in local cultural products consumption. People may be subject to the opinions of important people, such as family members, relatives and friends. Therefore, communities could advocate for local cultural food via word of mouth and consume local cultural food daily to create a good pro-environmental atmosphere.

Originality/value

This is the first study to investigate the antecedents and consequences of brand ownership and the moderators of these relationships in the context of organic food and local cultural food.

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Article
Publication date: 26 November 2021

Chunlei Shao, Ning Bao, Sheng Wang and Jianfeng Zhou

The purpose of this paper is to propose a prediction method of gas-liquid two-phase flow patterns and reveal the flow characteristics in the suction chamber of a centrifugal pump.

159

Abstract

Purpose

The purpose of this paper is to propose a prediction method of gas-liquid two-phase flow patterns and reveal the flow characteristics in the suction chamber of a centrifugal pump.

Design/methodology/approach

A transparent model pump was experimentally studied, and the gas-liquid two-phase flow in the pump was numerically simulated based on the Eulerian–Eulerian heterogeneous flow model. The numerical simulation method was verified from three aspects: the flow pattern in the suction chamber, the gas spiral length and the external characteristics of the pump. The two-phase flow in the suction chamber was studied in detail by using the numerical simulation method.

Findings

There are up to eight flow patterns in the suction chamber. However, at a certain rotational speed, only six flow patterns are observed at the most. At some rotational speeds, only four flow patterns appear. The gas spiral length has little relationship with the gas flow rate. It decreases with the increase of the liquid flow rate and increases with the increase of the rotational speed. The spiral flow greatly increases the turbulence intensity in the suction chamber.

Originality/value

A method for predicting the flow pattern was proposed. Eight flow patterns in the suction chamber were identified. The mechanism of gas-liquid two-phase flow in the suction chamber was revealed. The research results have reference values for the stable operation of two-phase flow pumps and the optimization of suction chambers.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 32 no. 8
Type: Research Article
ISSN: 0961-5539

Keywords

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Book part
Publication date: 18 July 2018

Mengwei Tu

Abstract

Details

Education, Migration and Family Relations between China and the UK: The Transnational One-Child Generation
Type: Book
ISBN: 978-1-78714-673-0

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Book part
Publication date: 23 April 2024

Fahad K. Alkhaldi and Mohamed Sayed Abou Elseoud

The current chapter proposes a theoretical framework to assess the sustainability of economic growth in the Gulf Cooperation Council (GCC) States. The authors integrate insights…

Abstract

The current chapter proposes a theoretical framework to assess the sustainability of economic growth in the Gulf Cooperation Council (GCC) States. The authors integrate insights from endogenous growth models and consider the unique socioeconomic characteristics of the GCC region to provide a comprehensive and tailored approach to understanding the determinants of economic growth and formulating effective policy measures to foster sustainable development and growth. This chapter highlights the environmental challenges faced by GCC; based on this, the authors suggested indicators to construct a theoretical framework (Economic Growth, Climatic Indicators, Energy Indicators, Social Indicators, and Economic Resources Indicators). The authors propose that policymakers and researchers in GCC States should take these factors into account when devising policies or conducting research aimed at fostering sustainable economic growth. Overall, this chapter presents significant insights for policymakers, researchers, and stakeholders involved in promoting the sustainable economic advancement of the GCC States.

Details

Technological Innovations for Business, Education and Sustainability
Type: Book
ISBN: 978-1-83753-106-6

Keywords

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