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Amid rising concerns over unhealthy dietary habits and their impact on public health, this study aims to explore the role of avatars in promoting healthier eating and enhancing customer satisfaction in restaurants. By leveraging the theory of planned behavior (TPB) and nudge theory, this research sought to gain insights into consumer behavior and assess how digital innovations can encourage healthier food choices.

This study recruited 672 participants in the USA. Participants viewed a video featuring an avatar that informed them about available healthy food options, simulating a restaurant ordering scenario. Following the video, participants completed comprehensive online surveys. The collected data was analyzed using partial least squares structural equation modeling to assess the effectiveness and implications of the intervention.

The findings revealed that health consciousness, environmental awareness, social norms and perceived behavioral control significantly influence dietary habits. Restaurant health initiatives and avatar persuasiveness were found to encourage healthier food choices, improve customer satisfaction and loyalty and enhance electronic word-of-mouth. The study confirmed that avatars equipped with attributes such as competence, warmth, trustworthiness and credibility can be an effective digital nudge for consumers toward healthier dietary decisions.

This study’s originality lies in its integration of TPB and nudge theory, bridging the gap between individual psychological factors and external cues. This comprehensive framework provides valuable insights for restaurant managers, artificial intelligence developers and policymakers, offering practical strategies to promote healthier eating and enhance customer experiences through digital innovation.

鉴于公众对不健康饮食习惯及其对公共健康影响的日益关注, 本研究旨在探索虚拟形象在促进更健康饮食和提升餐厅顾客满意度中的作用。通过利用计划行为理论（TPB）和劝导理论（Nudge Theory）, 本研究试图深入了解消费者行为, 并评估数字创新如何鼓励更健康的食品选择。

本研究在美国招募了672名参与者。参与者观看了一个展示虚拟形象的视频, 该虚拟形象向他们介绍了可供选择的健康食品选项, 模拟了餐厅点餐场景。观看视频后, 参与者完成了全面的在线调查。收集的数据通过偏最小二乘结构方程模型（PLS-SEM）分析, 以评估干预的有效性和影响。

研究发现, 健康意识、环境意识、社会规范和感知行为控制显著影响饮食习惯。餐厅健康倡议和虚拟形象的说服力被发现能够鼓励更健康的食品选择, 提高顾客满意度和忠诚度, 并增强电子口碑。研究证实, 具备能力、温暖、可信度和信誉等属性的虚拟形象可以成为有效的数字劝导工具, 引导消费者作出更健康的饮食决策。

本研究的原创性在于它将计划行为理论和劝导理论结合起来, 填补了个体心理因素和外部线索之间的差距。这一综合框架为餐厅经理、人工智能开发者和政策制定者提供了宝贵的洞见, 提供了推动更健康饮食和通过数字创新增强顾客体验的实用策略。

En medio de la creciente preocupación por los hábitos alimentarios poco saludables y su impacto en la salud pública, este estudio pretende explorar el papel de los avatares en la promoción de una alimentación más saludable y la mejora de la satisfacción del cliente en los restaurantes. Aprovechando la Teoría del Comportamiento Planificado (TPB) y la Teoría del Impulso, esta investigación trata de profundizar en el comportamiento del consumidor y evalúa cómo las innovaciones digitales pueden fomentar la elección de alimentos más saludables.

El estudio reclutó a 672 participantes en Estados Unidos. Los participantes visionaron un vídeo en el que un avatar les informaba sobre las opciones de comida saludable disponible, simulando una situación en la que solicitaban comida en un restaurante. Después del vídeo, los participantes rellenaron unas exhaustivas encuestas en línea. Los datos recogidos se analizaron mediante un modelo de ecuaciones estructurales por mínimos cuadrados parciales para evaluar la eficacia y las implicaciones de la intervención.

Los resultados revelaron que la conciencia saludable, la conciencia medioambiental, las normas sociales y el control conductual percibido influyen significativamente en los hábitos alimentarios. Se comprobó que las iniciativas relacionadas con la salud en los restaurantes y la capacidad de persuasión de los avatares fomentan la elección de alimentos más sanos, mejoran la satisfacción y la fidelidad de los clientes y potencian el boca a boca electrónico. El estudio confirmó que los avatares dotados de atributos como competencia, calidez, fiabilidad y credibilidad pueden ser un estímulo digital eficaz para que los consumidores tomen decisiones dietéticas más saludables.

La originalidad de este estudio radica en la integración de la TPB y la Teoría de los Estímulos, que tiende un puente entre los factores psicológicos individuales y las señales externas. Este marco integral aporta valiosas ideas a los gestores de restaurantes, desarrolladores de IA y responsables políticos, ofreciendo estrategias prácticas para promover una alimentación más sana y mejorar las experiencias de los clientes a través de la innovación digital.

This study evaluates the impact of Avatar-led Green Training on enhancing organizational citizenship behavior for the environment (OCBE) and green creativity among employees in the hospitality sector. This study aims to understand how such innovative training influences green engagement and workplace spirituality, exploring the role of employees’ biospheric values in this context.

The research involved implementing Avatar-led Green Training courses for 724 hotel employees, followed by comprehensive online surveys. The collected data were analyzed using partial least squares structural equation modeling to assess the effectiveness and implications of the training.

Findings indicate that Avatar-led Green Training significantly enhances green engagement in OCBE, primarily through the development of workplace spirituality. Additionally, the study discovers a moderating effect of biospheric value on the training’s efficacy in fostering workplace spirituality, underlining its critical role in environmental consciousness and creativity.

This research benefits managers, human resources professionals, senior leaders and employees by enhancing training effectiveness and workplace satisfaction, while also positively impacting the industry’s environmental footprint and reputation.

This study’s originality lies in its exploration of artificial intelligence (AI)-driven training methods, particularly Avatar-led Green Training, in enhancing OCBE and green creativity in the hospitality sector. It offers a novel perspective on how technology can be leveraged for environmental stewardship and employee engagement.

The study explores the nexus between Ibu-Ubu boyhood initiation and the conservation of cultural heritage in Afikpo, Southeast Nigeria. The study is motivated by the rarity of such cultural conservation through initiation rites in an age of Christian-inspired culture terrorism against Igbo traditional religion, arts and relics.

The study adopted cultural anthropological research method. The boyhood initiation rite was studied through participant observation of the initiation between September and November 2017. As a cultural anthropological study, oral evidence was derived from the men who had undergone the rite. Through the oral evidence, interpretations were given to the material culture, monuments and heritage that have been conserved through Ibu-Ubu initiation rite.

The study discovered that amid the deluge of Christian-motivated culture terrorism and erosion of Igbo cultural arts, relics and heritage, the people of Afikpo have preserved most of their tangible and intangible heritage through the Ibu-Ubu boyhood initiation rites.

This study will assist in the reinvigoration of campaigns on environmental and heritage conservation in Igboland. It is sufficient to posit that Igboland is ridden with myriads of environmental and cultural terrorism, perpetrated by some Christian fanatics. The study reveals the relevance of the boyhood initiation rites in ensuring the preservation and conservation of Igbo cultural heritage in a century marked with fanatical Christian evangelism, culture-terrorism and destruction of both tangible and intangible heritages, which the Christians have labelled evil, barbaric and fetish.

This chapter examines the connections between systemic police terror, solidarity, collective consciousness, emotion work, and negative health outcomes for black Americans. While much social science and criminological research has focused on police brutality and the black male without much consideration of the collective effects of police violence on communities of color, we shift the conversation from brutality to systemic terror by incorporating the cumulative and collective effects policing has on communities of color, beyond those directly victimized via interactions with the police. In this chapter, we introduce and theorize about the deeper connections between policing, black communities, and emotional labor and the relationship(s) these factors have on negative health outcomes.

This article is a commentary on the structure, context and unsettling circumstances of prejudice, discrimination, racial violence and injustice in the contemporary US.

Using the narrating voices of victims of authority violence in part, the author presents a sociological analysis of the patterns of racial injustice, borders and racialized police violence. The author uses tenets of C.W. Mill's Sociological Imagination to dissect these patterns historically and social structurally.

Using contemplative narrative, the author stimulates reflection on the social structural forces that perpetuate racial injustice. The author deliberates on the role and responsibilities of universities and the broader community in the struggle for a just society. Echoing societal calls to tackle and eliminate systemic subjugation, the author reiterates the need for reformist advocacy, for civility and the preservation of the human rights of all citizens.

The author offers principles of reflective action to chart a pathway for a just and equitable society; ultimately shaping a mature system of democracy and collective liberation.

This chapter presents the results of a process of reflexive thematic analysis. It highlights the recovery journeys of those with mental health, addiction and dual diagnosis challenge. In doing so, a number of similarities occurred. These included beginning in a place of trauma, working to cope with the trauma, seeking help from services, peer support, relapse and finally fully embracing recovery in one’s own life. A number of differentials were also identified, including additional steps in the mental health recovery journey along with the title of various phases of recovery. The chapter ends with an acknowledgement of these similarities and differentials which the following chapter can then utilise as a basis for making recommendations to policy, practice and the users of services themselves.

This paper explores the historical roots of environmental accountability in the Niger Delta region of Nigeria by focusing on the campaigns for social and environmental justice by writer Ken Saro-Wiwa and the indigenous Ogoni people.

The methods consist of an analysis of books, diaries, letters and poems written by Ken Saro-Wiwa as well as books, reports and audio recordings of panel discussions which capture the Ogoni struggle, Ken Saro-Wiwa’s activism and its impacts. The authors’ approach to the data is sensitised by Foucault’s notion of counter-conduct as it enables the authors to better grasp the creative agency of Saro-Wiwa and the Ogoni as they struggle and campaign for political autonomy, environmental justice and accountability.

The authors’ findings illustrate how Ken Saro-Wiwa’s books, letters, poems, diaries and articles provide early accounts of environmental injustices and the absence of accountability in the Niger Delta. They highlight how Saro-Wiwa and the Ogoni movement deploy counter-conduct to subvert existing power and accountability structures through innovative strategies, effective mobilisation and communication at local and international levels. The authors’ findings also highlight how these have led to specific forms of accountability for human rights and the environment at local and global levels. They also show how Saro-Wiwa’s activism and the Ogoni struggle have inspired a new generation of environmental activists and new ways of demanding accountability.

This paper presents, for the first time, an account of the historical roots of environmental accountability practices from an African and developing country context. Its focus on the historical roots of environmental accountability is also unique as it expands the view beyond the origins of environmental accounting to look more broadly at the origins of environmental accountability practices.