This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000636. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000636. When citing the article, please cite: W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch, Oliver Yau, (1992), “Effective Marketing in Taiwan: Profiles of the Top Performers”, European Journal of Marketing, Vol. 26 Iss: 3, pp. 5 - 17.
This paper gives a review of the finite element techniques (FE)applied in the area of material processing. The latest trends in metalforming, non‐metal forming and powder…
Abstract
This paper gives a review of the finite element techniques (FE) applied in the area of material processing. The latest trends in metal forming, non‐metal forming and powder metallurgy are briefly discussed. The range of applications of finite elements on the subjects is extremely wide and cannot be presented in a single paper; therefore the aim of the paper is to give FE users only an encyclopaedic view of the different possibilities that exist today in the various fields mentioned above. An appendix included at the end of the paper presents a bibliography on finite element applications in material processing for the last five years, and more than 1100 references are listed.
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W.B. Lai, J.Y. Huang, Graham Hooley, Jim Lynch and Oliver Yau
Seeks to identify the top performing companies in Taiwan andexamine the contribution that marketing has made to their performance.Findings of the study reveal that organizations…
Abstract
Seeks to identify the top performing companies in Taiwan and examine the contribution that marketing has made to their performance. Findings of the study reveal that organizations moving from a production and selling orientation to a marketing approach will be more effective.
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Steven Kuba Nuhu, Mohd Nadzri Md Reba, Zainuddin Abd Manan, Sharifah Rafidah Wan Alwi and Fatin Nabihah Syahira Ridzuan
The United Nations Industrial Development Organisation (UNIDO) proposed the development of eco-industrial parks (EIP) related to the 9th, 12th, and 13th of the sustainable…
Abstract
The United Nations Industrial Development Organisation (UNIDO) proposed the development of eco-industrial parks (EIP) related to the 9th, 12th, and 13th of the sustainable development goals (SDGs) for ensuring green industrial practice to deal with climate change. The first approach to EIP is choosing a suitable site, however, it is not a simple task, because it involves spatial factors and is always impaired by uncertainties that require more than one decision module. There is a fewer study in objectively assessing the criteria for the selection of suitable sites for EIP development to contribute to the SDG initiative. This study provides an integrated process for assessing a consistent weight of criteria for EIP site selection. Nine steps were used in the fuzzy-analytical hierarchy process namely criterion identification, hierarchical structure construction, triangular fuzzy number matrix, geometric ratio, fuzzy relative weight, defuzzification, normalisation, sensitivity analysis (SA) and weight ranking. When tested using spatial and non-spatial criteria for EIP site selection, results show transportation infrastructure (13%), raw materials (12%), water bodies (12%), climate (10%), labour (9%), land use (9%), markets (9%), governmental policies (8%), existing industries (7%), urban settlement (6%), and restricted areas (5%). The SA verified that any evaluation error of 2% or 5% on the criteria weight is insignificant, but for 10% error, results can be distorted. The study has developed a consistent, simple approach integrating hierarchical and uncertainty modules for choosing EIP locations, and it is proposed as a guide for selecting suitable greenfield or brownfield EIP sites for sustainable industrial practices.
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B.C. Ghosh, H.P. Schoch, D.B. Taylor, W.W. Kwan and Teo Sock Kim
With increasing emphasis by many companies on gaining competitiveadvantages, both locally and on a global basis, the significance ofmarketing as a driving force for business…
Abstract
With increasing emphasis by many companies on gaining competitive advantages, both locally and on a global basis, the significance of marketing as a driving force for business operations and strategic planning has been studied in a number of countries. Compares the marketing effectiveness of better‐performing companies in Australia, New Zealand and Singapore, based on an extension of recent studies in these countries. The comparison indicates some significant differences in aspects of marketing between the better performers in Australia, New Zealand and Singapore, in how individual companies view the role of marketing in their operations, and in how the marketing activity is organized. Concludes that these differences could take on strategic significance when companies in the three countries strive for global expansion of markets.
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Roger Brooksbank, Zahed Subhan, Ronald Garland and Scott Rader
On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing…
Abstract
Purpose
On the basis of lessons gleaned from previous research into successful strategic marketing practices in times of both recession and growth, and in the face of an ongoing post-global financial crisis “hangover” characterised by unpredictable trading conditions both worldwide and in the Asia-Pacific region, the purpose of this paper is to provide insights and advice for marketing strategists within New Zealand’s manufacturing sector.
Design/methodology/approach
The inquiry is based on two point-in-time mail surveys, one during recessionary conditions and the other during favourable economic conditions, with similar samples of 427 and 272 New Zealand manufacturers, respectively. Data analyses were conducted using SPSS and sought to compare and contrast successful strategic marketing decision making between the two time-points.
Findings
The results confirm that, irrespective of prevailing economic circumstances, basic strategic marketing plays a pivotal role in facilitating the competitive success of New Zealand manufacturers. However, with the notable exception of three “evergreen” practices – targeting selected market segments, competing on the basis of value-to-the-customer, and finding new ways to do business – the results also suggest that different economic conditions otherwise necessitate quite different priorities for success at each stage of the strategic marketing decision-making process.
Research limitations/implications
Due to relatively low-response rates, the extent to which the study samples are representative of the population under scrutiny remains unknown. Also, since an identical questionnaire was administered at two time-points ten years apart, differences in the respondents’ interpretation of certain questions and some of the marketing vocabulary and terminology used cannot be ruled out.
Practical implications
The research highlights the important contribution that strategic marketing makes to the achievement of competitive success in New Zealand’s manufacturing sector. It also identifies some of the underlying “key drivers” that best predict successful strategic marketing decision making in times of recession compared with growth, thereby indicating a number of key lessons for marketing strategists.
Originality/value
This study addresses a number of gaps in the empirical marketing literature. Although many previous studies have shown various strategic marketing activities to be critical to competitive success, few have examined it as a multi-step decision-making process and none have done so in the context of New Zealand manufacturing. Nor have previous studies sought to compare and contrast effective strategic marketing decision-making set against the background of contrasting economic circumstances.
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Su Zhang, Fu-Chieh Hsu and Yang Zhang
This study aims to propose a systematic knowledge management model to explore the causal links leading to the organizational crisis preparedness (OCP) level of integrated resorts…
Abstract
Purpose
This study aims to propose a systematic knowledge management model to explore the causal links leading to the organizational crisis preparedness (OCP) level of integrated resorts (IRs) during the COVID-19 pandemic based on the intangible capital of organizational climate, dynamic capability, substantive capability and commitment.
Design/methodology/approach
The authors use data obtained from IRs in Macau. The Wuli–Shili–Renli (WSR) approach underpins the study. Structural equation modeling following fuzzy-set qualitative comparative analysis (fsQCA) was used for data processing.
Findings
The results showed that organizational climate has an essential role in IRs preparedness for crises and affects their dynamic capacity, substantive capacity and commitment. The fsQCA results revealed that the relationships between conditions with a higher level of dynamic and substantive capability lead to higher OCP scores.
Practical implications
Executives should develop systemic thinking regarding organization preparedness in IRs for crisis management. A comprehensive understanding of the IRs’ business environment and crises is necessary, as they will require different factor constellations to allow the organization to perform well in a crisis. Financial support for employees could ensure their assistance when dealing with such situations. Rapid response teams should be set up for daily operations and marketing implementation of each level of the IRs management systems.
Originality/value
This study contributes to the extant literature on IRs crisis management in the OCP aspect. The authors constructed a systematic composite picture of organization executives’ knowledge management through the three layers of intangible capitals in WSR. Moreover, the authors explored causal links of WSR from symmetric and asymmetric perspectives.
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Chunli Ji, Shuang Liu, Hong-Wai Ho, Erose Sthapit and Brian Garrod
The experiencescape is a relatively new concept, and research using it remains scarce. This study contributes to the understanding of the experiencescape and its role in tourism…
Abstract
Purpose
The experiencescape is a relatively new concept, and research using it remains scarce. This study contributes to the understanding of the experiencescape and its role in tourism consumption by constructing a novel conceptual model of the experiencescape elements of a casino resort visit and their effects on its attractiveness.
Design/methodology/approach
Partial least squares structural equation modelling was employed, using data collected from 491 casino resort visitors in Macao, to establish a link between the experiencescape and visitors’ perceived overall attractiveness of the casino resort through the mediating effect of arousal.
Findings
The findings establish the relationship between experiencescapes and the perceived overall attractiveness of integrated casino resorts through the mediating effect of arousal.
Practical implications
Casino resort executives are advised to orchestrate various experience elements from the perspective of the experiencescape to trigger positive tourism experiences. Specifically, all factors related to tangible, gaming and non-gaming and social experiential stimuli need to be continually reviewed, improved and innovated.
Originality/value
This study presents novel insights into the role of emotions in an integrated casino resort context. It identifies a set of strategies through which managers can increase the attractiveness of their resorts by stimulating customers’ emotions.
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Phang Grace Ing, Ng Zheng Lin, Ming Xu and Ramayah Thurasamy
Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness…
Abstract
Purpose
Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges for customer retention. The purpose of this paper is to examine the relationships between transaction specific characteristics (i.e. food quality, service quality, atmosphere, convenience and price perception), customer satisfaction and customer loyalty (behavioral and attitudinal loyalties) in the context of Sabah full-service restaurant. The mediating effect of customer satisfaction and moderating effect of customer innovativeness were also tested.
Design/methodology/approach
A total of 225 valid questionnaires was collected via purposive sampling method and analyzed using Smart-PLS software 3.0.
Findings
All transaction specific characteristics have positive influences on customer satisfaction with price perception as the strongest predictor. Satisfaction had stronger effect on behavioral loyalty as compared to attitudinal loyalty. The mediating effects of customer satisfaction were only found in some of the relationships. None of the moderating effects of customer innovativeness was significant.
Originality/value
Utilizing the value-percept theory and transaction specific model which combine the evaluations of service and product elements of the full-service restaurant, this study contributed to the better understanding of the relationships between transaction specific characteristics, customer satisfaction and customer loyalty. The examination of both attitudinal and behavioral loyalties provided valuable insights to practitioners and researchers in understanding full-service restaurant consumers’ repatronage intention, intention to spread positive words-of-mouth (WoM) and commitment.
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Susan Freeman and Mark Sandwell
The purpose of this paper is to identify key barriers to internationalisation in emerging markets (EMs) for professional service firms (PSFs) from developed markets and to explain…
Abstract
Purpose
The purpose of this paper is to identify key barriers to internationalisation in emerging markets (EMs) for professional service firms (PSFs) from developed markets and to explain how PSFs use social networks to participate within EMs of Asia and overcome these barriers. The paper aims to provide a framework of this process.
Design/methodology/approach
A case‐based research design is used to explore key professional service industries (legal, media consulting and financial), providing three case studies, in a developed market (Australia) that are expanding rapidly into EMs (Thailand, Malaysia, and Vietnam) of Asia.
Findings
The elements of orientating, positioning and timing were identified as critical in the context of foreign entry, with the network perspective providing a useful theoretical explanation of this process and underpinning the conceptual framework. Key barriers to internationalisation in EMs for PSFs from developed markets are identified: face‐to‐face communication, language, cultural, work practices and government regulations. How PSFs use social networks to participate within EMs of Asia to overcome these barriers reveal that social network elements are critical to FME specifically into EMs: orientation, positioning and time.
Research limitations/implications
While the conceptual framework of key barriers and how PSF overcame them is theoretically supported by the findings, the framework could be tested more appropriately through an extended number of cases prior to a survey to provide generalizability.
Practical implications
Social networks were used by managers of PSFs to secure market knowledge and to act as a basis for strategic decision making, with foreign network actors a key influence in the foreign market entry process.
Originality/value
The paper provides a framework for identifying key barriers to internationalisation in EMs for PSFs.