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Article
Publication date: 11 January 2011

Vytautas Juščius and Viktorija Grigaite

The purpose of this paper is to establish relationship marketing practice aspects, their prevalence and opportunities in Lithuanian logistics organizations.

2267

Abstract

Purpose

The purpose of this paper is to establish relationship marketing practice aspects, their prevalence and opportunities in Lithuanian logistics organizations.

Design/methodology/approach

By applying a standardized questionnaire, Lithuanian logistics organizations were examined. Mostly executives, organizations' owners and logistics specialists were key informants.

Findings

The findings indicated that cooperation is a fundamental element in the organizations. Depending on the developed relationship type in the organizations the significance attached to relationship marketing elements differ, level of satisfaction of long‐term relationship different too.

Research limitations/implications

A suggestion for further research is to adapt the study in other Lithuanian industries business relationships.

Practical implications

This study is of managerial interest, as the framework may be applied by logistics organizations and if necessary modified considering the main aspects of customer relationships.

Originality/value

This paper makes a contribution to relationship marketing aspects and customer management analysis in Lithuanian logistics organizations.

Details

Baltic Journal of Management, vol. 6 no. 1
Type: Research Article
ISSN: 1746-5265

Keywords

Available. Content available
Article
Publication date: 11 January 2011

Asta Pundziene

1023

Abstract

Details

Baltic Journal of Management, vol. 6 no. 1
Type: Research Article
ISSN: 1746-5265

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Article
Publication date: 5 August 2022

Dovile Valyte-Zeimiene and Loreta Buksnyte-Marmiene

Corporate social responsibility (CSR) does not always create added value. Depending on the employee attributions to a socially responsible organisation, it can lead even to…

450

Abstract

Purpose

Corporate social responsibility (CSR) does not always create added value. Depending on the employee attributions to a socially responsible organisation, it can lead even to negative behaviour. One of the dangers discussed in this article is the employees’ turnover intentions. To analyse the relationship in-depth, it is important to identify phenomena that could be significant to the strength of the relationship between the employees’ attributions to socially responsible organisations and the turnover intention. Organisational justice can be considered as such a phenomenon. This article is aimed at analysing the relationship between employees’ attributions to socially responsible organisations, organisational justice and turnover intention in a post-Soviet country context.

Design/methodology/approach

The study involved 83 employees from different socially responsible organisations operating under the United Nations Global Compact and belonging to LAVA (Lithuanian Responsible Business Association). Regression analysis was used to analyse the data.

Findings

Employees whose attributions to a socially responsible organisation are other-oriented are less likely to have turnover intention and perceive the organisation as fair. The organisational justice perceived by employees does not affect the relationship between the other-oriented attributions and turnover intention.

Originality/value

In Lithuania, CSR is a very new concept and it still lacks evidence-based answers to the issue of sustainable employee–organisation interaction. Although many scholars in Western countries have studied CSR at the macro and micro levels of an organisation, there is still a lack of evidence-based research in post-Soviet countries to assess the impact of organisational social responsibility practices on employees’ behaviour. In addition, researchers have so far done more research into the positive relationship between CSR and employees’ behaviour, and there is a lack of research to answer whether employees’ attributions to socially responsible organisations can have a negative impact on employees’ behaviour, e.g. stimulating their turnover intention.

Details

Social Responsibility Journal, vol. 19 no. 6
Type: Research Article
ISSN: 1747-1117

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