Manh-Hoang Do, Yung-Fu Huang and Vu-Dung-Van Phan
This research study aims to identify and rank the most substantial barriers to implementing green supply chain management (GSCM) in the Vietnamese agriculture industry.
Abstract
Purpose
This research study aims to identify and rank the most substantial barriers to implementing green supply chain management (GSCM) in the Vietnamese agriculture industry.
Design/methodology/approach
The Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS) techniques have been employed for this work to rank the critical GSCM barriers. The rankings were determined based on the expertise and input of ten experts from Vietnamese agriculture firms who participated as respondents.
Findings
This study has identified seven clusters of barriers, which encompass a total of 19 sub-barriers. Among these obstacles, the categories of financial costs and external stakeholders have emerged as the top priority barriers that require immediate attention and resolution. Meanwhile, the technology and strategic management clusters have a relatively weaker impact on GSCM implementation.
Practical implications
These findings provide valuable guidelines for the top managers in this sector to consider before systematically deciding on the GSCM implementation problems to improve performance and competitive advantage.
Originality/value
This work focuses on considering GSCM barriers for the Vietnamese agriculture industry; hence, it enriches the GSCM literature by offering perspectives from a transitional market, which results in variations in the barriers, categorization and importance ranking.
Details
Keywords
Vu-Dung-Van Phan, Yung-Fu Huang and Manh-Hoang Do
This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers.
Abstract
Purpose
This study aims to investigate the cognitive factors and e-social interactions that influence the green purchase intention of Vietnamese consumers.
Design/methodology/approach
This study conducted the survey with 453 samples of young consumers in Vietnam, using the partial least squares structural equation modeling approach to evaluate the measurement quality to deal with research objectives.
Findings
The findings of this study demonstrate that cognitive factors positively impact green purchase intentions in Vietnam. Moreover, the analysis revealed that the attitude variable played a mediating role in this model, whereas the social norms factor did not.
Research limitations/implications
This study presents several valuable findings on the green purchase intentions of young Vietnamese consumers. Therefore, the results can potentially advance and strengthen green purchasing theories in the Vietnamese market. Moreover, the recommendations indicate that cognitive factors and e-social interactions are crucial in shaping green purchasing intentions among Vietnamese consumers. Thus, it is suggested that the firms in the Vietnamese market focus on green marketing based on leveraging these factors.
Originality/value
This work provides a valuable contribution to the knowledge related to cognitive and e-social interactions among young Vietnamese consumers. It demonstrates the significant impact of these elements on green purchase intentions through e-commerce.