Beatriz Londoño, Yesica Prado and Viviana Salazar
The purpose of this paper is to examine the relations between the concepts of service quality, perceived value, satisfaction and intention to pay in the context of theatrical…
Abstract
Objective
The purpose of this paper is to examine the relations between the concepts of service quality, perceived value, satisfaction and intention to pay in the context of theatrical services in the city of Medellín, Colombia.
Design/methodology
Quantitative research was carried out on a sample of 274 individuals who had attended the theatre at least once in the previous year. The information was gathered in October 2014 using an online survey. Confirmatory factor analysis was used to test the validity and reliability of the measurement scales, and a structural equations model was developed to test the hypotheses.
Findings
Satisfaction with overall service and with the central service (i.e. with the performance itself) was the major predictors of consumer intention to pay.
Limitations/implications of the research
Future research could replicate the analysis presented here for other cultural services and different geographical contexts.
Practical implications
Theatres should focus their efforts on offering a basic service (a theatrical presentation) that meets the cultural and artistic expectations of the public, but should also bear in mind that audiences expect to be treated well when they go out and want to feel comfortable.
Originality/value
This paper contributes to understand the factors that influence theatre clients’ intention to pay by taking into account the factors that affect satisfaction and perceived value of the theatregoing experience. It also contributes to academic reflections on the cultural consumption in the field of the theatrical arts in the Latin American region, where this is a new field of research.
Objetivo
El propósito de este artículo es analizar las relaciones entre los conceptos de calidad del servicio, valor percibido, satisfacción del cliente e intención de pago, en el contexto de los servicios teatrales de la ciudad de Medellín, Colombia.
Diseño/Metodología
Se hizo una investigación cuantitativa en la que se contó con una muestra de 274 personas que hubieran asistido al menos una vez a teatro en el último año. La información fue recopilada a través de un cuestionario en línea en octubre del 2014. Para el análisis de validez y fiabilidad de las escalas de medida se desarrolló un análisis factorial confirmatorio y para la contrastación de las hipótesis se probó un modelo de ecuaciones estructurales.
Hallazgos
Tanto la satisfacción con el servicio general como la satisfacción con el servicio central (relacionado con la obra), son los principales predictores de la intención de pago de los consumidores.
Limitaciones/Implicaciones de la investigación
Estudios futuros pueden replicar el análisis de las relaciones planteadas en otros servicios culturales y para diferentes ámbitos geográficos.
Implicaciones prácticas
Los esfuerzos de las salas de teatro deben concentrarse en ofrecer un servicio básico (obra de teatro) que cumpla con el objetivo cultural y artístico que esperan los espectadores, pero, a su vez, considerar que estos esperan tener un trato amable y un espacio agradable donde puedan sentirse cómodos.
Originalidad/Valor
Este artículo permite una mejor comprensión de los factores que inciden en la intención de pago de los asistentes a las salas de teatro, entendiendo los conceptos que afectan la satisfacción y el valor percibido con la experiencia. Además, contribuye a la reflexión académica alrededor del consumo cultural en el sector de las artes escénicas en la región, donde la investigación enes aún incipiente.
Details
Keywords
Purpose – The purpose of this essay is to look at the workplace of hostess clubs as moral projects and examine the constitution of morals in the marketplace “from below,” meaning…
Abstract
Purpose – The purpose of this essay is to look at the workplace of hostess clubs as moral projects and examine the constitution of morals in the marketplace “from below,” meaning from the perspective of workers. It focuses specifically on the experiences of Filipina hostesses, who constitute the majority of foreign hostesses in Japan. Specifically, it looks at their moral construction of commercial sex in the clubs where they work, which are usually Philippine clubs, meaning clubs that solely employ Filipino women.
Methodology/Approach – Ethnographic research in Philippine hostess clubs in Tokyo, Japan.
Findings – The analysis illustrates the emergence of three moral groupings among Filipina hostesses. They include moral prudes (those who view paid sex as immoral), moral rationalists (those who morally accept paid sex), and lastly moral in-betweeners (those who morally reject the direct purchase of sex but accept its indirect purchase). The case of hostess clubs shows us market activities – in this case, customer–hostess interactions – do not inevitably result in a hegemonic churning of a particular moral order, as the constitution of morals in the marketplace is not only a top-down process but depends on the actions from below, specifically the personal moral order of hostesses, the club culture (sex regimes), peer pressure, and employment status concerns.
Value – This essay provides concrete empirical evidence on an understudied group of migrant workers, and it advances our knowledge on the experiences of sex workers and their negotiation of moral views on commercial sex.
Angélica Pigola, Priscila Rezende da Costa, Naiche van der Poel and Franklin Thiago Ribeiro Yamaçake
The purpose of this study is to analyze the systematic relationships among dynamic capabilities in startups’ survival.
Abstract
Purpose
The purpose of this study is to analyze the systematic relationships among dynamic capabilities in startups’ survival.
Design/methodology/approach
This study is based on a systematic literature review on dynamic capabilities related to startups’ survival, following the content analysis approach.
Findings
This study presents four different perspectives of analysis about dynamic capabilities from resources exchange and business factors that meet needs of startups' survival. It also points out new area for future research in this field. In doing so, this study differentiates itself by its approach not limiting dynamic capabilities research and enriching entrepreneurs' capability theory.
Practical implications
By indicating an evolution of dynamic capabilities theory among tangible and intangible resources exchange in a more favorable adaptation to startups growth, this study boosters and contributes to the society, economy in general and to the science of business management in various perspectives such as overcoming cognitive barriers, entrepreneur’s commitment, innovation capabilities and knowledge capacity of startups.
Originality/value
This study amplifies dynamic capabilities vision in startups’ survival as one of the main sources for growth in this type of organizations. It also develops a deeper understanding about new avenues for dynamic capabilities theory among tangible and intangible resources exchange.