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Article
Publication date: 21 March 2008

Viveca Nyström

124

Abstract

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Performance Measurement and Metrics, vol. 9 no. 1
Type: Research Article
ISSN: 1467-8047

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Article
Publication date: 21 March 2008

Steve Thornton

385

Abstract

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Performance Measurement and Metrics, vol. 9 no. 1
Type: Research Article
ISSN: 1467-8047

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Article
Publication date: 21 August 2017

Christian Grönroos

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

1257

Abstract

Purpose

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

Design/methodology/approach

Personal reflections in an autobiographical approach.

Findings

The author’s career as student, teacher and scholar is described in some detail.

Originality/value

The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.

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