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1 – 3 of 3Neil Anderson and Viv Shackleton
Developments in personnel recruitment and selection “technology” have been both varied and extensive in the 1980s, and a number of overlapping and simultaneous developments are…
Abstract
Developments in personnel recruitment and selection “technology” have been both varied and extensive in the 1980s, and a number of overlapping and simultaneous developments are immediately apparent. Here, “technology” refers to methods, strategies, techniques, theories and practices of staff resourcing.
Hugh McCredie and Viv Shackleton
The note explores the requisite competencies of subsidiary unit general managers in a successful multibusiness group dealing primarily in industrial goods. The authors define a…
Abstract
The note explores the requisite competencies of subsidiary unit general managers in a successful multibusiness group dealing primarily in industrial goods. The authors define a competency model for the particular genre of general manager based on the literature. They then attempt to validate the model by reference to data related to outputs, skills and personality attributes which have been collected over a number of years in the context of a variety of action research projects, i.e. research undertaken for operational, rather than academic, purposes. With minor exceptions, the empirical data support the hypothesised model. The data also provide insight into the distinction between those which are threshold competencies, i.e. differentiating between poor and average performers, and those which distinguish the superior performer, as well as indications as to which competencies correlate most with overall performance indices.
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Mei Mei Lau, Peggy Mei Lan Ng, Elaine Ah Heung Chan and Cherry Tin Yan Cheung
This study aims to study the attitude toward purchasing luxury fashion of young consumers based on an extended model that integrates the constructs of the theory of reasoned…
Abstract
Purpose
This study aims to study the attitude toward purchasing luxury fashion of young consumers based on an extended model that integrates the constructs of the theory of reasoned action (TRA), identity theory, social identity theory, affect–behavior–cognition (ABC) model of attitude and brand attractiveness.
Design/methodology/approach
A purposive sampling approach was used to collect data from 237 young luxury fashion consumers in Hong Kong. Results were analyzed using partial least square.
Findings
The findings revealed that self-identity predicts affect-based attitudes (i.e. passive engagement and active engagement), and social identity predicts cognition-based attitude (i.e. attitude toward celebrity endorsement). Moreover, both affect- and cognition-based attitudes were found to be antecedents that enhanced brand attractiveness, which in turn positively affected purchase intention.
Research limitations/implications
This study collected data from Generation Z. Although this generation is the world’s most influential consumer group and is highly engaged in social media, the findings may not be representative of the entire population in Hong Kong. Therefore, the findings should be used cautiously in the whole luxury fashion industry.
Originality/value
This study extends the understanding of luxury fashion purchase intention from TRA to the connection among identity, social identity theories and ABC model of attitude and brand attractiveness. The findings of this study also contribute to practical insights on developing suitable marketing strategies for the Asian luxury fashion market.
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