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Drawing on attribution theory, the current paper aims to examine the effects of review content structures on online review helpfulness, focusing on three pertinent variables: review sidedness, information factuality, and emotional intensity at the beginning of a review. Moreover, the moderating roles of reviewer reputation and review sentiment are investigated.

The review sentiment of 144,982 online hotel reviews was computed at the sentence level by considering the presence of adverbs and negative terms. Then, the authors quantified the impact of variables that were pertinent to review content structures on online review helpfulness in terms of review sidedness, information factuality and emotional intensity at the beginning of a review. Zero-inflated negative binomial regression was employed to test the model.

The results reveal that review sidedness negatively affects online review helpfulness, and reviewer reputation moderates this effect. Information factuality positively affects online review helpfulness, and positive sentiment moderates this impact. A review that begins with a highly emotional statement is more likely to be perceived as less helpful.

Using attribution theory as a theoretical lens, this study contributes to the online customer review literature by investigating the impact of review content structures on online review helpfulness and by demonstrating the important moderating effects of reviewer reputation and review sentiment. The findings can help practitioners develop effective review appraisal mechanisms and guide consumers in producing helpful reviews.

Increased demand for organized home help for elderly and disabled people and parallel budget cuts of social care require new efficient solutions to save home‐helpers’ time and ensure the current quality of provided services. A number of trials for renewing grocery purchasing process as a part of home help for the elderly and disabled have lately been initiated in Finland. In all but one of these trials electronic commerce (EC) services are included in the purchase process. In this article we compare these trials using the time efficiency of home‐helpers as a primary criterion. Using electronic order delivery gives even additional benefits, releasing the home‐helper from the need to visit the grocery store. The Full EC Model would be the best solution. However, it might not be feasible for most customers, who do not necessarily have the technology or ability to use it. Therefore, the intermediary based EC seems to be most suitable for this customer group.

The paper aims to look at the development of a mobile information system for a tobacco wholesaler in the Baltic region, focusing on understanding the issues involved in deploying a new system into a traditionally operating work force in a transition economy.

To overcome the problems in billing cycle in the case company, an action research approach was used to develop a new process for sales documentation and employed advanced mobile technologies in the process. The research approach followed an action research cycle of diagnosis, action planning, action taking, evaluation, and specifying learning.

The findings highlight the importance of the change in the mind‐sets of the employees when using a new technology, and the obstacles of the use of advanced mobile technologies. They also stress the problems encountered while considering more or less experimental technologies for day‐to‐day operations of a business. The key finding is that new technology is much easier to take into use, when it is accompanied with a small but visible enhancement in both the work routines of individuals and the operations of the organization.

The Amer case highlights the importance of considering technological implications of mobile technology already in planning stage of the new solution. Furthermore, there are special features related to mobility including, for instance, usability of advanced mobile technology, reliability, transmission mode, level of auxiliary devices and user adaptability.

This paper describes a unique case of business use of mobile technology in connection to re‐engineering field sales processes, and can be of use both to practitioners as well as researchers and students in the field.