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Article
Publication date: 1 April 2004

Virpi Havila, Jan Johanson and Peter Thilenius

This paper addresses the question of whether the dyadic approach to international business relationships should, in some situations, be extended to a triadic one. In studies of…

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Abstract

This paper addresses the question of whether the dyadic approach to international business relationships should, in some situations, be extended to a triadic one. In studies of business relationships the common view is that the relationship consists of two parties, one selling party and one buying party. However, in some, especially international business relationships an intermediary exists that has contact with both the selling party and the buying party, at the same time as the selling party and the buying party also have direct contact with each other, i.e. these relationships are triadic by nature. The purpose here is to investigate whether a triadic approach should be used in these types of situations. The empirical analysis is based on a subset of the database established within the IMP2‐project. The analysis of the data material was done using LISREL. Trust and commitment, two central concepts in studies within the field of business‐to‐business research, are used to investigate whether business‐relationship triads are different from business‐relationship dyads. The results indicate that this is very much the case.

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International Marketing Review, vol. 21 no. 2
Type: Research Article
ISSN: 0265-1335

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Publication date: 4 September 2003

Hans Kjellberg and Per Andersson

Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question…

Abstract

Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analyzed are collected from research on exchange relationships in the field of marketing. To analyze how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorization and analysis are summarized and followed by a set of concluding implications and suggestions for narrative practice aiming to reconstruct business action in the making.

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Evaluating Marketing Actions and Outcomes
Type: Book
ISBN: 978-0-76231-046-3

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Publication date: 4 May 2021

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Enterprise Risk Management in Europe
Type: Book
ISBN: 978-1-83867-245-4

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Article
Publication date: 25 November 2020

León Poblete

Adopting aspects of the resource-based perspective and interorganizational relational dynamics, this paper examines the notion of resource transformation in the reconstitution of…

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Abstract

Purpose

Adopting aspects of the resource-based perspective and interorganizational relational dynamics, this paper examines the notion of resource transformation in the reconstitution of broken interorganizational relationships.

Design/methodology/approach

Following a qualitative approach, the research involved four in-depth case studies of buyer–supplier relationships among 12 Scandinavian manufacturing firms.

Findings

The results suggest that reconstituting broken interorganizational relationships, whether overlooked or underutilized, can pose important consequences for resource transformations. To adapt in dynamic environments, firms use resources in new combinations, and various relationship-specific resources may be difficult, if not impossible, to transform independent of the reconstitution process. Such resource transformations can occur when competencies in reconstituting interorganizational relationships are combined to synthesize novel resources or recombined with other resources. Four identified types of resource transformations in reconstitution processes – in production facilities, products, human know-how and coordination of interorganizational collaboration – can occur in each firm and/or in the interorganizational relationship.

Research limitations/implications

Although the explorative multiple-case study approach afforded novel insights, the findings have no representative or generalizable implications in any positivist sense and thus warrant careful interpretation. Nevertheless, they make important contributions to the literature and illuminate promising avenues for future research, which should involve additional data collection and quantitative studies.

Practical implications

As firms reconstitute broken interorganizational relationships, the transformation of their resources can provide new, expected resources capable of generating substantial benefits.

Originality/value

This paper fills an identified gap in research regarding how reconstituting broken interorganizational relationships influence the transformation of resources. The paper provides new conceptual and empirical insights as well as makes several contributions to the literature on the topic.

Details

Journal of Strategy and Management, vol. 14 no. 2
Type: Research Article
ISSN: 1755-425X

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