Search results

1 – 4 of 4
Per page
102050
Citations:
Loading...
Available. Content available
Article
Publication date: 9 October 2007

Pawan Budhwar and Virender Singh

1812

Abstract

Details

Employee Relations, vol. 29 no. 6
Type: Research Article
ISSN: 0142-5455

Access Restricted. View access options
Article
Publication date: 2 March 2015

Subhas C. Misra and Virender Singh

Software development life cycle (SDLC) has always been the core methodology for any software engineer that depicts the entire development process which an organization is bound to…

2648

Abstract

Purpose

Software development life cycle (SDLC) has always been the core methodology for any software engineer that depicts the entire development process which an organization is bound to utilize to achieve successful software. The purpose of this paper is to bring forth a conceptual model after analysing the best practices in SDLC, and extracting the best out of agile methodologies and the open source software, thereby bringing forward an optimised structure.

Design/methodology/approach

The OASDLC is hypothesized specifically for “Brihaspati” project and is formulated keeping in mind the gaps and limitations posed by existing SDLC models. OASDLC is further put to test for achieving lower costs and efforts involved. The tests are further substantiated by means of hypothesis validation through execution of a survey based research.

Findings

It has been observed that the present conceptual model further optimizes the efforts involved while adopting such a practice.

Originality/value

This paper proposes a novel SDLC model so as to achieve a best practice for a software project. On analysing the issues involved such as tight budget and timelines, it led the authors to formulate a newer concept “Open Agile Software Development Life Cycle model” (OASDLC).

Details

International Journal of Quality & Reliability Management, vol. 32 no. 3
Type: Research Article
ISSN: 0265-671X

Keywords

Access Restricted. View access options
Case study
Publication date: 16 April 2015

Mohan Gopinath, Dolphy Abraham and Asha Prabhakaran

Organizational ethics and related issues.

Abstract

Subject area

Organizational ethics and related issues.

Study level/applicability

Graduate course on Strategic Human Resource Management and specialization courses in Banking.

Case overview

This case details the account of a human resources (HR) manager of a multinational bank in India who “used” his position to bring on board his cronies to secure his position and utilize the inherent powers in the position to further his own ends. The case elaborates how the Manager HR went about his job soon after taking over and the consequences this had on the Indian operations and the morale of officers. The case requires the students to analyze and suggest ways in which this organization can prevent such occurrences in future.

Expected learning outcomes

The primary learning objective is to help the student understand the significance of organizational ethics values and react to issues arising from dealing with unethical practices. It will also make them aware of what can happen if systems are deliberately flouted and reporting protocol relating to information flows are ignored. Specifically, it will help them to select the right people, who are aware of the culture of the organization and what this culture implies in terms of working ethically. Communicate the working standards expected of its employees, especially newly trained ones. Analyze the challenges an employee can face when he or she tries to do things in the organization which are not ethical. Evaluate the different ways in which errant employees should be handled.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 2
Type: Case Study
ISSN: 2045-0621

Keywords

Access Restricted. View access options
Article
Publication date: 8 January 2021

Danish Hussain, Arham Adnan and Maaz Hasan Khan

The study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high…

1561

Abstract

Purpose

The study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high involvement situations. Also, due to the expected demographic diversity among target consumers, the study aimed at assessing the impact of respondent's age and gender on the effectiveness of image match-up.

Design/methodology/approach

Building on the three-order hierarchy model, two experiments were conducted (utilising celebrity and non-celebrity endorsers) for two high involvement hierarchies, i.e. standard learning and dissonance/attribution. Through fictitious print advertisement, the experiments assessed the effectiveness of the match-up in terms of consumer attitudes towards advertisement and brand and intentions to purchase.

Findings

The match-up consistently and significantly outperformed non-celebrity attractive endorser in case of standard learning hierarchy. The same conclusion was not established for dissonance/attribution hierarchy due to the lack of significant results. The findings also suggest that the match-up subdues the impact of consumer's gender and age on consumer attitudes only in case of standard learning hierarchy.

Research limitations/implications

The study provides interesting theoretical implication by challenging a widely held postulation about the applicability of celebrity and product match-up under high involvement.

Practical implications

The research provides the practitioners with a better understanding of important issues, mainly, whether to use a celebrity endorser and selecting the right celebrity, especially if high involvement is expected.

Originality/value

Previous research concerning celebrity endorsements has largely considered consumer involvement as unitary, i.e. either high or low. However, the multifaceted aspect of consumer involvement is well established in the field of consumer psychology. The present research, therefore, is a pioneering attempt as it studies the effectiveness of match-up for two distinct high involvement situations. Moreover, unlike the majority of previous studies that have focused on the performance of “celebrity match” versus “celebrity mismatch”, the impact of match-up was studied in comparison to a non-celebrity attractive endorser.

Details

Asia-Pacific Journal of Business Administration, vol. 13 no. 2
Type: Research Article
ISSN: 1757-4323

Keywords

1 – 4 of 4
Per page
102050