Subhas C. Misra and Virender Singh
Software development life cycle (SDLC) has always been the core methodology for any software engineer that depicts the entire development process which an organization is bound to…
Abstract
Purpose
Software development life cycle (SDLC) has always been the core methodology for any software engineer that depicts the entire development process which an organization is bound to utilize to achieve successful software. The purpose of this paper is to bring forth a conceptual model after analysing the best practices in SDLC, and extracting the best out of agile methodologies and the open source software, thereby bringing forward an optimised structure.
Design/methodology/approach
The OASDLC is hypothesized specifically for “Brihaspati” project and is formulated keeping in mind the gaps and limitations posed by existing SDLC models. OASDLC is further put to test for achieving lower costs and efforts involved. The tests are further substantiated by means of hypothesis validation through execution of a survey based research.
Findings
It has been observed that the present conceptual model further optimizes the efforts involved while adopting such a practice.
Originality/value
This paper proposes a novel SDLC model so as to achieve a best practice for a software project. On analysing the issues involved such as tight budget and timelines, it led the authors to formulate a newer concept “Open Agile Software Development Life Cycle model” (OASDLC).
Details
Keywords
Mohan Gopinath, Dolphy Abraham and Asha Prabhakaran
Organizational ethics and related issues.
Abstract
Subject area
Organizational ethics and related issues.
Study level/applicability
Graduate course on Strategic Human Resource Management and specialization courses in Banking.
Case overview
This case details the account of a human resources (HR) manager of a multinational bank in India who “used” his position to bring on board his cronies to secure his position and utilize the inherent powers in the position to further his own ends. The case elaborates how the Manager HR went about his job soon after taking over and the consequences this had on the Indian operations and the morale of officers. The case requires the students to analyze and suggest ways in which this organization can prevent such occurrences in future.
Expected learning outcomes
The primary learning objective is to help the student understand the significance of organizational ethics values and react to issues arising from dealing with unethical practices. It will also make them aware of what can happen if systems are deliberately flouted and reporting protocol relating to information flows are ignored. Specifically, it will help them to select the right people, who are aware of the culture of the organization and what this culture implies in terms of working ethically. Communicate the working standards expected of its employees, especially newly trained ones. Analyze the challenges an employee can face when he or she tries to do things in the organization which are not ethical. Evaluate the different ways in which errant employees should be handled.
Supplementary materials
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Danish Hussain, Arham Adnan and Maaz Hasan Khan
The study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high…
Abstract
Purpose
The study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high involvement situations. Also, due to the expected demographic diversity among target consumers, the study aimed at assessing the impact of respondent's age and gender on the effectiveness of image match-up.
Design/methodology/approach
Building on the three-order hierarchy model, two experiments were conducted (utilising celebrity and non-celebrity endorsers) for two high involvement hierarchies, i.e. standard learning and dissonance/attribution. Through fictitious print advertisement, the experiments assessed the effectiveness of the match-up in terms of consumer attitudes towards advertisement and brand and intentions to purchase.
Findings
The match-up consistently and significantly outperformed non-celebrity attractive endorser in case of standard learning hierarchy. The same conclusion was not established for dissonance/attribution hierarchy due to the lack of significant results. The findings also suggest that the match-up subdues the impact of consumer's gender and age on consumer attitudes only in case of standard learning hierarchy.
Research limitations/implications
The study provides interesting theoretical implication by challenging a widely held postulation about the applicability of celebrity and product match-up under high involvement.
Practical implications
The research provides the practitioners with a better understanding of important issues, mainly, whether to use a celebrity endorser and selecting the right celebrity, especially if high involvement is expected.
Originality/value
Previous research concerning celebrity endorsements has largely considered consumer involvement as unitary, i.e. either high or low. However, the multifaceted aspect of consumer involvement is well established in the field of consumer psychology. The present research, therefore, is a pioneering attempt as it studies the effectiveness of match-up for two distinct high involvement situations. Moreover, unlike the majority of previous studies that have focused on the performance of “celebrity match” versus “celebrity mismatch”, the impact of match-up was studied in comparison to a non-celebrity attractive endorser.