Lisa M. Sciulli and Vincent Taiani
This paper provides a theoretical framework for examining a global (standardized) versus specialized (adaptive) print advertising strategy for the global audience. Likelihood of…
Abstract
This paper provides a theoretical framework for examining a global (standardized) versus specialized (adaptive) print advertising strategy for the global audience. Likelihood of standardization will depend upon the information content and emotional appeals conveyed in the advertisements. A research design is provided which may study and compare advertisements of identified product types and sponsors using content analysis. Development of a comparative frame of reference for competitive product positioning is explored as an alternative to direct comparative advertising.
Varinder M. Sharma, Vincent P. Taiani and Arif A. Sariteke
The impact of e‐business on export management companies (EMCs) has been debated for some time and several reasons for their survival have been forwarded. Based upon the…
Abstract
The impact of e‐business on export management companies (EMCs) has been debated for some time and several reasons for their survival have been forwarded. Based upon the resource‐based perspective of the firm, this study provides a far more fundamental reason for the survival of the well‐established EMCs‐their market‐based assets. Furthermore, this study analyzes the impact of e‐business proliferation on the well‐established EMCs transaction creating and physical fulfillment exporting services and their efficiency and effectiveness.
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Parimal Bhagat, Framarz Byramjee and Vincent Taiani
This paper aims to provide a comprehensive framework of strategic value encompassing several critical dimensions of value creation/delivery process amidst transactions between…
Abstract
Purpose
This paper aims to provide a comprehensive framework of strategic value encompassing several critical dimensions of value creation/delivery process amidst transactions between organizations, which outsource their work to local/global service‐providing firms.
Design/methodology/approach
The paper consolidates pertinent extant literature encompassing these value dimensions, into a cohesive framework of “total value orientation” (TVO) for strategic outsourcing decisions, juxtaposed with their respective antecedents/outcomes.
Findings
This research paper models the strategic outsourcing process as blending the three perspectives of shared value, respectively, outsourcing service‐provider value, client firm value, and relationship value, which converge toward manifesting into a common synergy labeled as “TVO” of the business system; thereby explaining how outsourcing has transitioned from a mere economically convenient and transaction cost optimizing‐business decision to a more strategically driven initiative based on shared governance and decision‐making.
Practical implications
This integrated framework of comprehensiveness value assessment helps transacting firms in determining the efficacy of an outsourcing decision. The TVO perspective can be usefully extended beyond pure dyadic transaction relationships to a network of relationships between the client firm and its business partners. Such evaluation/measurement of value of the entire business system is critical for firms and organizations to develop greater competitiveness in today's world of global collaborations.
Originality/value
This articulated framework captures several value dimensions into a consolidated structure that reflects the effectiveness of the relationship network between transacting entities within the business system.