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This study aims to examine the intricate relationships in the making of a box office through a stakeholder lens that considers the influence of filmmakers and theatres on moviegoers' intention to watch a movie at the theatre.

Employing covariance-based structural equation modelling (CB-SEM), this study analyses survey data on cinema-going experience collected from 673 moviegoers in digital era of a new normal.

The findings elucidate that movie branding, movie genre and theatre preference positively influence moviegoers' intention to watch a movie at the theatre. Furthermore, the study unveils that theatre preference is swayed by an array of personal and social factors, including control belief and social companion. Intriguingly, promotional elements, both commercial and non-commercial, were found to influence movie branding, yet not the genre when predicting theatre attendance intentions.

Amid the burgeoning alternatives for watching movies (e.g. cable television and online streaming platforms), this article offers a contemporary exploration of the variables that motivate audiences to partake in the cinema-going experience, thereby serving as a proxy to decipher the factors that drive a movie's box-office success in digital era.

Unlike prior studies relying on archival data, the present study collects and uses survey data to develop a novel stakeholder theory-based marketing framework for the box office and moviegoers. The study also provides seminal insights on the box office and moviegoers in the digital era of a new normal.

This study explores the making of box-office collection using the Indian film industry, Bollywood, as a case.

This study conducts in-depth interviews with cinematic experts in the Indian film industry and analyzes the interview transcripts using thematic analysis.

This study uncovers several noteworthy findings. First, films that drew both general (MASS audience) and niche (CLASS audience) viewers dominate the box office. Second, viewers prefer to see films that are based on true events, and their engagement will be deeper if the subject of the film resonates with them. Third, stakeholder share is variable and changes over time. Fourth, the marketing budget for a film is typically higher than its production budget, and it is determined by the producer's financial resources. Fifth, the dominance of big over small banner films motivates the latter to pursue online rather than cinematic releases. Finally, Internet access creates value and returns on investment through sales of satellite and musical rights, while strategic promotion and distribution reap maximum benefit for box-office collection.

Unlike past studies that rely on secondary data, this study uses primary qualitative data to explore the making of box-office collection. This study also focuses on an alternative film industry, Bollywood, as it is a vast context that remains underexplored.

The purpose of this paper is to study properties of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films for application in tuned devices.

The effect of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films overlay of different thickness on Ag thick film microstrip rectangular patch antenna was investigated in the X band (8‐12 GHz). Using Ag thick film microstrip rectangular patch antenna the thick and mixed thick films was characterized by microwave properties such as resonance frequency, amplitude, bandwidth, quality factor and input impedance. Using the resonance frequency the permittivity of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films was measured.

Cubic structure of single magnesium oxide and monoclinic structure of bismuth oxide was present in mixed thick film. Also the morphology of single thick films was maintained in mixed thick film of magnesium oxide‐bismuth oxide. Due to overlay magnesium oxide and magnesium oxide‐bismuth oxide mixed thick films, change in resonance frequency shifts towards high frequency end was observed. Dielectric constant of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick film calculated from resonance frequency decreased with increase in thickness.

The microwave properties using Ag thick film microstrip patch antenna due to overlay of magnesium oxide and mixed magnesium oxide‐bismuth oxide thick films have been reported for the first time. Thickness of overlay dependent tuning of the antenna has been achieved.

The present communication aims to investigate the influence of cobalt substitution on the structural, mechanical and elastic properties of nickel–zinc ferrite thick films. The changes observed in the crystallite size (D), lattice constant (a), texture coefficient [TC(hkl)] and mechanical and elastic properties of the thick films due to cobalt substitution have been reported systematically.

Ni–Zn ferrites with the stoichiometric formula Ni_0.7−xCo_xZn_0.3Fe₂O₄ (where, x = 0, 0.04, 0.08, 0.12, 0.16 and 0.20) were synthesized via solution combustion technique using sucrose as the fuel and poly-vinyl-alcohol as the matrix material. The thick films of the ferrites were fabricated on alumina substrates by the screen printing method. The thickness of the films was 25 μm, as measured by the gravimetric method. The thick films were subjected to X-ray diffraction and Fourier transform infrared spectroscopy.

The detailed study of variation of lattice parameter (a), sintering density, micro-strain and elastic properties with cobalt (Co+2) substituted was carried out. The remarkable increase in lattice parameter (from 8.369 A^° to 8.3825 A^°), bulk density and average grain size (69-119 nm) with the cobalt content was due to larger ionic radius of Co²⁺ compared to Ni²⁺. Texture analysis [TC(hkl)] reveals all thick films have adequate grain growth in the (311) plane direction. The main absorption bands of spinel ferrite have appeared through infrared absorption spectra recorded in the range of 300-700 cm⁻¹.

The variation in stiffness constants (for isotropic material, C11 = C12), longitudinal elastic wave (Vl), transverse elastic wave (Vt), mean elastic velocity (VMean), rigidity modulus (G), Poisson’s ratio(s) and Young’s modulus (E) with cobalt (Co+2) composition has been interpreted in terms of binding forces found.

The purpose of this paper is to report the effect of bismuth oxide thick films of various thicknesses on the X band (8‐12 GHz) response of Ag thick film microstrip rectangular patch antenna.

The effect of bismuth oxide thick film overlay of different thickness on Ag thick film microstrip rectangular patch antenna was investigated in the X band (8‐12 GHz). The change in the resonance frequency, amplitude, band width, quality factor, and input impedance of the antenna were studied. Using the resonance frequency the permittivity and conductivity of bismuth oxide thick film was measured.

Thickness of Bi₂O₃ thick film overlay dependent changes in the patch antenna characteristics is obtained. The resonance frequency shifts to higher frequency end due to overlay. The input impedance decreases due to the overlay. The dielectric constant of bismuth oxide thick film calculated from shift in resonance frequency shows thickness dependent values.

The microwave permittivity and conductivity of Bi₂O₃ thick film have been reported for the first time using overlay on thick film patch antenna. Thickness of overlay dependent tuning of the antenna has been achieved.

The purpose of this article is to study the effect of ferrite content on electric, magnetic and microwave properties of screen-printed y(Ni0.4Co0.2Cd0.4Fe2O4) + (1 − y)Pb(Zr0.52Ti0.48)O3 (y = 0.0, 0.15, 0.30, 0.45, 1.0) thick films on alumina.

Thick films of ferrite–ferroelectric composite on alumina substrate have been delineated using screen printing technique. The structural analysis was carried out using X-ray diffraction method and scanning electron microscopy. The DC electrical resistivity was measured using the two-probe method. The magnetic measurement was carried out using a vibrating sample magnetometer. Microwave absorption was studied in the 8-18 GHz frequency range by using the vector network analyzer (N5230A). The permittivity in the 8-18 GHz frequency range was measured by using voltage standing wave ratio slotted section method.

The formation of two individual ferrite–ferroelectric phases in composite thick films was confirmed by the X-ray diffraction patterns. The scanning electron microscope morphologies show the growth of cobalt-substituted nickel cadmium ferrite grains which are well dispersed in lead zirconium titanate matrix. The DC electrical resistivity increases with increase in ferrite content and decreases with increase in temperature. The present ferrite shows ferromagnetic nature and it increases saturation magnetization and coercivity of the composite thick films. Tuning properties are observed in the Ku-band and broadband X-band microwave absorption is observed in the composite thick films. The imaginary part of permittivity increases with an increase in ferrite content, which increases microwave absorption. The real part of microwave permittivity varied from 17 to around 22 with an increase in ferrite content and it decreases with frequency. The microwave conductivity, which increases with an increase in ferrite content, reveals the loss of polaron conduction, which supports the dielectric loss in the microwave region.

Electric, magnetic and microwave properties of screen-printed y(Ni0.4Co0.2Cd0.4Fe2O4) + (1 − y)Pb(Zr0.52Ti0.48)O3 (y = 0.0, 0.15, 0.30, 0.45, 1.0) composite thick films on alumina substrate is reported for the first time.

The purpose of this paper is to present various quality constructs, their application, success and shortcomings, in higher education (HE) services.

This paper aims at reviewing the quality constructs in higher education services through a general review. The paper is organised to highlight different quality practices which higher education institutions have followed from 1990s till date. The paper is scoped to discuss about total quality management (TQM), Kaizen, Six Sigma, Lean and Lean Six Sigma (LSS) comparing their value addition and shortcoming in imbibing quality into the higher education. Publications indexed in Scopus database are considered for the review. The focus of the search in the selected publications was to identify the success and shortcomings of various quality constructs in HE services.

The requirement for a quality construct in higher education industry is an important finding of the paper. Alongside this, the reasons behind the shortcoming of quality practices used in higher education system were highlighted. The findings include the opportunities for future research for imbibing quality culture in HE.

The literature discussed in the part of the paper is restricted to TQM, Kaizen, Six Sigma, Lean and LSS. Though the usage of such quality practices in HE originated in 1990s, there is no one robust sustainable practice till date, which proved to be a pacesetter. This paper validates this assertion, which helps both academicians and practitioners with a new perspective.

This paper would serve as an excellent resource for both academicians and practitioners to understand the history of quality which contributed to the improvement in HE services, and how the quality excellence has evolved over the years. The paper concludes with a discussion on opportunities for future research to develop quality frameworks for HE services.

The purpose of this paper is to present the potent application of Lean Six Sigma (LSS) in higher education services and to suggest a conceptual framework of deploying LSS in the higher education institutions (HEIs).

This paper aims to outline the importance of the quality excellence criterion in general through different constructs from the literature including TQM, Lean, Six Sigma and LSS. The paper further expands on the applicability of LSS in the HEI setting, with an understanding of HEI as comparatively different from the manufacturing sector from where LSS originated. The published literature on LSS and authors’ experience in the field of LSS (as practitioners) were used as sources for devising a conceptual framework for LSS deployment in HEIs.

The key finding from the study is the confirmation of LSS applicability in HEIs. The study also confirms that LSS is not anyone’s job but a key part of leadership agenda. The six-staged conceptual framework prescribed for the HEIs as part of the paper is the key contribution of this study. The model describes that LSS readiness is the foremost step in the LSS deployment journey in HEIs. The strategic perspectives of aligning the organisational vision for quality excellence need to be achieved by establishing a need for LSS through leadership. Then, developing an LSS deployment strategy becomes the next step. Educating the appropriate stakeholders (students) and team formation becomes the next important steps in the LSS deployment. Once the above steps are implemented in right way, identifying and implementing LSS projects becomes critical. The execution and closure of the LSS projects leads to quality excellence in HEIs.

Since the framework prescribed here is a conceptual framework, it deserved a testing in the real-life context. This leaves an opportunity for future researchers to test and expand on the implications of the model. Though the LSS framework is customised for HEIs, the fundamental factors essential for any change management initiative holds correct for LSS as well, and hence these are not elaborated as part of this paper.

This paper would serve as an excellent resource for both academicians and LSS practitioners in HEIs, for deployment. The framework presented here is the original work contributed by the authors, as the first of its kind in the academic literature relevant to LSS in HEIs.

Phishing is one of the major threats affecting businesses worldwide in current times. Organizations and customers face the hazards arising out of phishing attacks because of anonymous access to vulnerable details. Such attacks often result in substantial financial losses. Thus, there is a need for effective intrusion detection techniques to identify and possibly nullify the effects of phishing. Classifying phishing and non-phishing web content is a critical task in information security protocols, and full-proof mechanisms have yet to be implemented in practice. The purpose of the current study is to present an ensemble machine learning model for classifying phishing websites.

A publicly available data set comprising 10,068 instances of phishing and legitimate websites was used to build the classifier model. Feature extraction was performed by deploying a group of methods, and relevant features extracted were used for building the model. A twofold ensemble learner was developed by integrating results from random forest (RF) classifier, fed into a feedforward neural network (NN). Performance of the ensemble classifier was validated using k-fold cross-validation. The twofold ensemble learner was implemented as a user-friendly, interactive decision support system for classifying websites as phishing or legitimate ones.

Experimental simulations were performed to access and compare the performance of the ensemble classifiers. The statistical tests estimated that RF_NN model gave superior performance with an accuracy of 93.41 per cent and minimal mean squared error of 0.000026.

The research data set used in this study is publically available and easy to analyze. Comparative analysis with other real-time data sets of recent origin must be performed to ensure generalization of the model against various security breaches. Different variants of phishing threats must be detected rather than focusing particularly toward phishing website detection.

The twofold ensemble model is not applied for classification of phishing websites in any previous studies as per the knowledge of authors.

The paper aims to throw light on the interactions taking place between the different chemical compositions at various temperatures. P-methylacetophenone is a polar dissolvable, which is positively related by dipole–dipole co-operations and is exceptionally compelling a direct result of the shortfall of any critical primary impacts because of the absence of hydrogen bonds; hence, it might work an enormous dipole moment (μ = 3.62 D). Alcohols additionally assume a significant part in industries and research facilities as reagents and pull in incredible consideration as helpful solvents in the green innovation. They are utilized as pressure-driven liquids in drugs, beauty care products, aromas, paints removers, flavors, dye stuffs and as a germ-free specialist.

Mixtures were prepared by mass in airtight ground stopper bottles. The mass measurements were performed on a digital electronic balance (Mettler Toledo AB135, Switzerland) with an uncertainty of ±0.0001 g. The uncertainty in mole fraction was thus estimated to be less than ±0.0001. The densities of pure liquids and their mixtures were determined using a density meter (DDH-2911, Rudolph Research Analytical). The instrument was calibrated frequently using deionized doubly distilled water and dry air. The estimated uncertainty associated with density measurements is ±0.0003 g.cm⁻³. Viscosities of the pure liquids and their mixtures were determined by using Ostwald’s viscometer. The viscometer was calibrated at each required temperature using doubly distilled water. The viscometer was cleaned, dried and is filled with the sample liquid in a bulb having capacity of 10 ml. The viscometer was then kept in a transparent walled water bath with a thermal stability of ±0.01K for about 20 min to obtain thermal equilibrium. An electronic digital stop watch with an uncertainty of ±0.01 s was used for the flow time measurements for each sample at least four readings were taken and then the average of these was taken.

Negative values of excess molar volume, excess isentropic compressibility and positive values of deviation in viscosity including excess Gibbs energy of activation of viscous flow at different temperatures (303.15, 308.15 and 313.15 K) may be attribution to the specific intermolecular interactions through the hetero-association interaction between the components of the mixtures, resulting in the formation of associated complexes through hydrogen bond interactions.

The excess molar volume (V^E) values were analyzed with the Prigogine–Flory–Patterson theory, which demonstrated that the free volume contribution is the one of the factors influencing negative values of excess molar quantities. The Jouyban–Acree model was used to correlate the experimental values of density, speed of sound and viscosity.