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Article
Publication date: 25 August 2022

Dinh Toan Nguyen, Dang Ha Anh Le, Linh Giang Truong, Ngan Giang Truong and Viet Vinh Vu

The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.

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Abstract

Purpose

The study was conducted to investigate the impact of Generation Z's perceptions of brand activism on brand loyalty through the mediating role of brand attitude and brand trust.

Design/methodology/approach

The study first reviewed previous research and developed hypotheses related to the research objectives. Structural equation modelling (SEM) was conducted to test the hypotheses with the survey data of 1,133 individuals from Generation Z in Vietnam.

Findings

First, the findings indicated that: perceived argument quality, perceived authenticity, and perceived altruistic motives have a significant positive effect on brand attitude and brand trust. In addition, perceived self-interest motives have a significant positive effect on brand attitude. Brand trust has a significant positive effect on brand attitude. Finally, brand attitude and brand trust have a significant positive effect on brand loyalty. The study's empirical analysis carries implications for brand managers when implementing brand activism campaigns.

Originality/value

There is a paucity of research that investigates customers' perceptions of brand activism through perceived argument quality, perceived authenticity, perceived altruistic motives, and perceived self-interest motives and the influences of these on brand loyalty. The main contribution of this study is to fill this gap.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 6
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 19 April 2022

Thi Van Hoa Tran, Cong Doanh Duong, Thanh Hieu Nguyen, Thi Song Lam Tran and Trong Nghia Vu

The purpose of our study is to examine the direct and mediating effects of attention-deficit hyperactivity disorder (ADHD) symptoms and urgency, lack of premeditation, lack of…

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Abstract

Purpose

The purpose of our study is to examine the direct and mediating effects of attention-deficit hyperactivity disorder (ADHD) symptoms and urgency, lack of premeditation, lack of perseverance and sensation seeking (UPPS) impulsivity traits on entrepreneurial self-efficacy and entrepreneurial intention as well as to test the moderation impact of ADHD symptoms in the link between entrepreneurial self-efficacy and start-up intention.

Design/methodology/approach

The stratified random sampling was approached to recruit the data from 2,566 university students in Vietnam. Cronbach’s alpha and confirmatory factor analysis were used to test the reliability and validity of scales. Then, Pearson correlation analysis was utilized to test direct effects, while PROCESS macro was approached to test moderation and mediation impacts.

Findings

The study found evidence that ADHD symptoms, sensation seeking, lack of premeditation and lack of perseverance are significantly and directly conducive to the formation of entrepreneurial intention. Yet, ADHD symptoms might weaken the link between entrepreneurial self-efficacy and entrepreneurial intention. Entrepreneurial self-efficacy was also found to partially mediate the link between sensation seeking, lack of premeditation, and lack of perseverance and intention to become an entrepreneur.

Practical implications

The findings provide constructive recommendations for policymakers and educators to nurture and foster university students’ entrepreneurial activities as well as to restrain the negative effects of ADHD symptoms on youths.

Social implications

Understanding the impacts of psychiatric symptoms, such as ADHD and UPPS impulsivity, on entrepreneurial activities provide useful insights to individuals with ADHD symptoms, the community and the society to restrain the detrimental impacts of psychological disorder symptoms and consider entrepreneurship as a career choice.

Originality/value

The study is expected to have a significant contribution to psychological entrepreneurship literature by broadening our horizons of the links between psychiatric symptoms and entrepreneurial intentions. Especially, this study reveals that ADHD symptoms and UPPS impulsive traits are significantly correlated with intention to become entrepreneurs and the link between entrepreneurial self-efficacy and entrepreneurial intention become weaker when the degree of ADHD symptoms is high.

Details

Journal of Applied Research in Higher Education, vol. 15 no. 2
Type: Research Article
ISSN: 2050-7003

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Article
Publication date: 18 October 2021

Dang Manh Vu, Ngoc Thang Ha, Thi Viet Nga Ngo, Huong Thao Pham and Cong Doanh Duong

This study aims to integrate the perspective of consumer social responsibility with the theory of planned behavior to explore the impact of environmental corporate social…

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Abstract

Purpose

This study aims to integrate the perspective of consumer social responsibility with the theory of planned behavior to explore the impact of environmental corporate social responsibility (ECSR) initiatives on intention to buy environmentally friendly products among Vietnamese consumers. Also, the moderating role of gender on the associations of antecedents and green purchase intention is tested in this study.

Design/methodology/approach

The data of 823 consumers using the tool of the mall-intercept survey recruited from several big cities in Vietnam. Cronbach’s alpha and confirmatory factor analysis has been used to test the reliability and validity of scales; then, structural equation modeling and PROCESS approach was used to test the fitness of the research model, formulated hypotheses and the indirect associations.

Findings

This study presented that ECSR initiatives were strongly and positively correlated with attitude towards green products, subjective norms, perceived behavioral and green purchase intention. Perceived behavioral control was found to be a partial mediator in the link between ECSR initiatives and intention to engage in pro-environmental consumption while the meditating roles of attitude towards green products and subjective norms in this linkage were not statistically significant. Additionally, this study illustrated that the impacts of subjective norms, perceived behavioral control and ECSR initiatives on green purchase intention were stronger for females than males.

Practical implications

This study provides several useful insights for policymakers and administrators to foster pro-environmental behavior of consumers as well as to inspire corporate social responsibility (CSR) activities of firms.

Originality/value

Even though there is a growing interest in investigating the impacts of CSR activities on consumers’ purchase behaviors, there is a lack of studies considering the aspect of consumer social responsibility on their sustainable consumption behavior. There is a need to enrich one’s knowledge about the effect of ECSR initiatives on consumer’ green purchase intention.

Details

Social Responsibility Journal, vol. 18 no. 8
Type: Research Article
ISSN: 1747-1117

Keywords

Available. Open Access. Open Access
Article
Publication date: 25 January 2022

Nguyen Ngoc An, Huynh Song Nhut, Tran Anh Phuong, Vu Quang Huy, Nguyen Cao Hanh, Giang Thi Phuong Thao, Pham The Trinh, Pham Viet Hoa and Nguyễn An Bình

Groundwater plays a critical part in both natural and human existence. When surface water is scarce in arid climates, groundwater becomes an immensely valuable resource. Dak Lak…

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Abstract

Purpose

Groundwater plays a critical part in both natural and human existence. When surface water is scarce in arid climates, groundwater becomes an immensely valuable resource. Dak Lak is an area that frequently lacks water resources for everyday living and production, and the scarcity of water resources is exacerbated during the dry season. As a result, it is critical to do study and understand about groundwater to meet the region's water demand. This study aims to extend the use of the MODFLOW model for groundwater simulation and assess the overall groundwater reserves and water demand in the highland province Dak Lak.

Design/methodology/approach

The MODFLOW model is used in this work to compute and analyze the flow, prospective reserves of groundwater from which to plan extraction and estimate groundwater variation in the future.

Findings

The application of the MODFLOW model to Dak Lak province demonstrates that, despite limited data, particularly drilling hole data for subterranean water research, the model's calculation results have demonstrated its reliability and great potential for use in other similar places. The use of the model in conjunction with other data extraction modules is a useful input for creating underground flow module maps for various time periods. The large impact of recharge and evaporation on groundwater supplies and water balance in the research area is demonstrated by simulations of climate change scenarios RCP4.5 and RCP8.5.

Originality/value

None of the studies has been done previously to analyze water resources of Dak Lak and the scarcity of water resources is exacerbated during the dry season. Therefore, this study will provide useful insights in the water resource management and the conservation of Dak Lak. The groundwater in Dak Lak can meet the area's water demand, according to the results obtained and water balance in the study area. However, the management of water resources and rigorous monitoring of groundwater extraction activities in the area should receive more attention.

Details

Frontiers in Engineering and Built Environment, vol. 2 no. 1
Type: Research Article
ISSN: 2634-2499

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Article
Publication date: 31 May 2022

Ky Nam Nguyen, Quang Anh Phan and Ngoc Minh Nguyen

This paper aims to examine the management status quo of archaeological heritage in Vietnam seen in the case of Vuon Chuoi, a complex of Bronze Age sites located in Central Hanoi…

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Abstract

Purpose

This paper aims to examine the management status quo of archaeological heritage in Vietnam seen in the case of Vuon Chuoi, a complex of Bronze Age sites located in Central Hanoi, which has been believed to be Hanoi’s first human settlement. Like other archaeological sites located in urban areas, this site has been under threat of destruction caused by land encroachment pressure. Although researchers have long waged a campaign for preservation, the dissensus among key stakeholders and the dispute over responsibility have left this site at the heart of an interminable polemic over legislation.

Design/methodology/approach

This research utilises a qualitative approach, and the primary data were collected throughout multiple field trips in 2019 and 2020. Several open-ended interviews were conducted with various state and nonstate actors involved in the Vuon Chuoi Complex’s management process. The discussion was also supported by analysing related legal documents retrieved from national archives and official online directories.

Findings

This paper dissects the current legislative and administrative framework applied in governing heritage in general and archaeological sites in Vietnam, in particular. The results indicate that existing flaws in Vietnam’s legal system are detectable, and the unsystematic organisation has led to deferment of the decision-making processes. Also, there is an apparent difference found in the attitude of the bodies in charge toward the treatment of listed and unlisted sites.

Originality/value

This research outlines that in the wake of urbanisation and industrialisation in Vietnam, a consensus among key stakeholders and an inclusive legal system are required to help preserve archaeological sites in urgent need of attention. Although several Vietnamese laws and regulations have been put into practice, they have shown critical barriers and gaps in conserving Vietnamese cultural heritage.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 14 no. 6
Type: Research Article
ISSN: 2044-1266

Keywords

Available. Open Access. Open Access
Article
Publication date: 7 November 2018

Thang Dang, Thai Tri Dung, Vu Thi Phuong and Tran Dinh Vinh

The purpose of this paper is to estimate the effects of human resource management (HRM) practices on firm outcomes at the firm level in Vietnam.

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Abstract

Purpose

The purpose of this paper is to estimate the effects of human resource management (HRM) practices on firm outcomes at the firm level in Vietnam.

Design/methodology/approach

The paper employs a fixed-effects framework for the estimation using a panel sample of manufacturing firms from small- and medium-sized enterprise surveys between 2009 and 2013.

Findings

The paper finds that, on average, a firm that provides the training for new workers gains roughly 13.7, 10 and 14.9 percent higher in output value per worker, value added per worker and gross profit per worker, respectively, than the counterpart. Moreover, an additional ten-day training duration for new employees on average leads to a 4.1 percent increase in output value per worker, a 3.0 percent rise in value added per worker and a 3.0 percent growth in gross profit per worker. The paper also uncovers that a marginal 10 percent of HRM spending results in about 2 and 1.6 percent rises in output value per worker and value added per worker, respectively.

Originality/value

Using the case of Vietnam, this paper shows the important roles of HRM practices in explaining firm outcomes.

Details

Journal of Asian Business and Economic Studies, vol. 25 no. 2
Type: Research Article
ISSN: 2515-964X

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Article
Publication date: 17 May 2022

Ho Xuan Thuy, Nguyen Vinh Khuong, Le Huu Tuan Anh and Pham Nhat Quyen

This study aims to investigate the association between corporate governance (CG) and the corporate social responsibility (CSR) information disclosure as well as the moderating…

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Abstract

Purpose

This study aims to investigate the association between corporate governance (CG) and the corporate social responsibility (CSR) information disclosure as well as the moderating role of state-ownership between CG and CSR disclosure.

Design/methodology/approach

To examine the relationship between CG and CSR disclosure, this study used the feasible general least squares and generalized method of moments method on a sample of 165 non-financial quoted companies over the 2015–2018 period, which account for about three-fourths of the Vietnamese stock exchange.

Findings

The findings suggest that enterprises with smaller board size consisting mainly of independent directors have a higher CSR disclosure level. Moreover, when the chief executive officer is concurrently the chairman of the board, the level of CSR disclosure falls. Additionally, the moderating role of state ownership enhances CSR disclosure.

Research limitations/implications

The empirical results of this study form a solid foundation for policymakers and other stakeholders’ decisions in investing or establishing policies.

Originality/value

This study provides empirical evidence on the relationship between CG and CSR disclosure in Vietnam – a developing country with no legal requirement on CSR disclosure. Moreover, this study emphasizes the moderating role of state ownership between CG and CSR disclosure, which clarifies the role of state ownership in establishing CG mechanisms.

Details

Journal of Financial Reporting and Accounting, vol. 22 no. 3
Type: Research Article
ISSN: 1985-2517

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Article
Publication date: 23 April 2019

Lisa-Uyen Nguyen

This study aims to explore the suitability and challenges of implementing fair value accounting (FVA) in Vietnam, an emerging/transitioning economy. While such implementation…

699

Abstract

Purpose

This study aims to explore the suitability and challenges of implementing fair value accounting (FVA) in Vietnam, an emerging/transitioning economy. While such implementation would enable convergence with International Financial Reporting Standards, standard setters and auditors have raised practical concerns about its adoption.

Design/methodology/approach

This qualitative study uses semi-structured interviews with regulators and auditors, together with an analysis of two fraud cases that illustrate the business environment in Vietnam. Public, private and capture theories guide the analysis.

Findings

The business and institutional environment in Vietnam creates several impediments to FVA being effectively implemented and transparently applied. Given the major challenges identified regarding the infrastructure necessary for this valuation system, the premature adoption of FVA may become a catalyst for corporate misconduct.

Research limitations/implications

The findings are derived from data aggregated from two fraud cases and interviews, and as such, the results may not be generalisable to other settings. However, these findings may inform future research, particularly after the Ministry of Finance provides further guidance on the use of FVA in Vietnam.

Practical implications

A timely and critical examination of the challenges of implementing FVA in a transitioning economy is provided, and the two fraud cases reveal the complexities of the business environment in Vietnam.

Originality/value

This research gives voice to the tensions that developing countries are confronting as they seek to balance external pressures with internal constraints. The introduction of an assemblage of three theoretical lenses enables insights into contemporary issues associated with applying FVA in such settings.

Details

Journal of Accounting & Organizational Change, vol. 15 no. 2
Type: Research Article
ISSN: 1832-5912

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Article
Publication date: 1 February 2022

Le Thi Hong Na and Jin-Ho Park

Among others in South Vietnam, the Temple of Literature in Vinh Long is the only one that has preserved its original form and layout. As such in 1991, the temple was recognized by…

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Abstract

Purpose

Among others in South Vietnam, the Temple of Literature in Vinh Long is the only one that has preserved its original form and layout. As such in 1991, the temple was recognized by the Ministry of Culture as a national-level historical and cultural relic. Nevertheless, the temple has been neither studied nor documented to any great depth. Only a few historical descriptions for local tour guidebooks and photo catalogs exist. Therefore this paper aims to initially record heritage values, spatial characteristics and the process of major changes, while documenting the current state of the temple structure and carrying out on-site inspections to survey the buildings.

Design/methodology/approach

This paper outlines the collection of survey data through field survey and provides an overview of the existing significant heritage factors of the Temple of Literature in Vinh Long by comparative examination in relation to other surviving temples and analyzing its unique spatial characteristics and indigenous cultural decorations in detail.

Findings

Although the layout of the temples was influenced by the Chinese Confucius's principles and the notion of Feng Shui, it is evident from the study that the design of the temple has many architectural elements that reveal Vietnam's unique culture and local features. In particular, the Temple of Literature in Vinh Long was a symbol of feudal education, symbolizing sacred traditional values in the field of education for the people of Vinh Long province. Stone steles recorded names of all contributors related to the construction and restoration of the temple with sincere gratitude. Moreover, many of the decorative motifs contain many indigenous cultural and artistic values of Vietnam, reflecting traditional Vietnamese beliefs and ethnographic features.

Research limitations/implications

By comparatively analyzing the temple with others, it reveals the unique spatial features, layouts, changes and evolutions of the temple. Unlike the oldest and the largest Temple of Literature in Hanoi, the temples in the South are much smaller in terms of complex sizes and the number of buildings. They are mostly composed of a singular structure, the Attained Talent House, with some basic gates and water features interwoven within the landscape of the site. Based on the elementary layout, some subsidiary buildings were added according to the needs and site conditions, and in accordance with the bilateral axis.

Social implications

The awareness and preservation of the architectural features of the local temple are needed to protect heritage monuments and to enhance cultural resources as part of securing Vietnamese ideology for a longer period of time. While the interest in historic preservation and conservation activities of heritage buildings in Vietnam has slowly grown in attention over the last decade, it is evident that many opportunities remain. It is hoped that this research is a small step toward further research, education and advocacy in the preservation of historic buildings in Vietnam.

Originality/value

The introduction of Chinese Confucian thought to Vietnam was one of the most substantial influences in Vietnamese intellectual history. Despite being an important part of the nation's architectural, cultural and intellectual heritage sites, the study and documentation of the Temples of Literature have been relatively neglected or marginalized. Accordingly, this study is significant to reveal not only the values and unique heritage characteristics of the temple, but also to prioritize resources for continued study and preservation.

Details

Open House International, vol. 47 no. 2
Type: Research Article
ISSN: 0168-2601

Keywords

Available. Open Access. Open Access
Article
Publication date: 3 July 2020

Seung Kyu LEE and Truong An Dang

This study aims to investigate aspects related to the changing trends of the rainfall extremes in the entire Mekong Delta in the period of 32 years (1984-2015) applying rainfall…

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Abstract

Purpose

This study aims to investigate aspects related to the changing trends of the rainfall extremes in the entire Mekong Delta in the period of 32 years (1984-2015) applying rainfall extreme indices. First, the homogeneity tests were applied to assess the quality of observed rainfall data series. The authors, then, investigated three rainfall indices including the number of very heavy rainfall days 20 mm (R20), number of days above 50 mm (R50) and number of days above 100 mm (R100) applying the Mann-Kendall test and Sen’s slope estimate.

Design/methodology/approach

First, the homogeneity tests were applied to assess the quality of observed rainfall data series. The authors, then, investigated three rainfall indices including the number of very heavy rainfall days 20 mm (R20), number of days above 50 mm (R50) and number of days above 100 mm (R100) applying the Mann-Kendall test and Sen’s slope estimate.

Findings

The results of R20 pointed out that an insignificant upward tendency was found in the coastal provinces, whereas an insignificant downward tendency was also recorded in the inland provinces. Regarding the number of R50, a similar trend to R20 was recorded with five stations slightly increased and five stations slightly decreased. For the number of R100, the results recorded an absence of significant trends over the entire study area. Approximately 58.5% of stations show a slightly decreasing trend, while 41.5% of the remaining stations recorded a slightly increasing trend.

Originality/value

For the number of R100, the results recorded an absence of the significant trends over the entire study area. Approximately 58.5% of stations show a slightly decreasing trend, while 41.5% of the remaining stations recorded a slightly increasing trend. Of note is the fact that the number of R100 occurred more frequently in the northern provinces, which means the northern region is facing a high risk of flooding.

Details

International Journal of Climate Change Strategies and Management, vol. 12 no. 5
Type: Research Article
ISSN: 1756-8692

Keywords

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