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1 – 3 of 3Namrata Sharma and Vidushi Pandey
This study aims to explore the factors affecting the adoption of mGov apps using the theoretical foundations of service-dominant (SD) logic. The authors specifically explore the…
Abstract
Purpose
This study aims to explore the factors affecting the adoption of mGov apps using the theoretical foundations of service-dominant (SD) logic. The authors specifically explore the impact of resource distribution (infrastructure and knowledge) and environmental variables (health infrastructure) among the Indian states on the adoption of Aarogya Setu (the COVID-19 tracking app) by their citizens.
Design/methodology/approach
For the meso-level study, the states of India are the unit of analysis. The authors have used secondary data published by the government and other reliable organizations. The study is based on 29 states of India and Delhi, a union territory and the capital of India. The authors conducted a regression and moderation analysis using SPSS and PROCESS macros on the collected secondary data.
Findings
The findings reveal that operand resources (state domestic productivity per capita and internet penetration rate) positively impact the adoption of the mGov app. The operant resource (literacy) and the environmental variable (health index) are, however, negatively affecting the adoption of the mGov app. On the other hand, another operant resource, digital literacy, was found to have no significant effect on the adoption of the mGov app. Further, the moderating variable, health index, is found to be moderating all the relationships except internet penetration and adoption of the mGov app.
Originality/value
The study is novel in two aspects. First, in using the theoretical foundation of SD logic to examine the factors impacting the adoption of mGov app. Second, it is a meso-level study, which is not a widely explored avenue in mGov research.
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Labeeba Kothur and Vidushi Pandey
This paper aims to investigate the mechanisms through which social media news consumption across different platforms leads to opinion polarization in society. To this end, the…
Abstract
Purpose
This paper aims to investigate the mechanisms through which social media news consumption across different platforms leads to opinion polarization in society. To this end, the authors draw from cultivation theory to examine whether social media news consumption imparts a mainstreaming or resonance effect. Media consumption imparts a mainstreaming effect if frequent users, regardless of their social identity, develop homogenous attitudes about issues, whereas resonance is at play if there is a differing cultivation effect on various social groups depending on their relatability of life experiences.
Design/methodology/approach
The authors conduct the study in the developing context of India, using a population survey dataset from 2019. Regression-based mediation and moderation analyses were carried out to test the hypotheses.
Findings
The findings reveal that resonance is the most prominent mechanism through which social media news consumption cultivates opinion polarization, contrary to the mainstreaming effect imparted by television. Further, WhatsApp use was found to strengthen the polarizing effect of overall social media news consumption, while YouTube use weakened the cultivation of polarization.
Research limitations/implications
The paper unearths how social media news consumption influences the opinion polarization of various social groups differently. The authors also find the differential effect of specific platform use. These findings have the potential to inform policymakers and developers about how to mitigate the detrimental effects of platform-based political persuasion.
Originality/value
This study offers significant contributions. First, the authors explain social media-induced polarization using the novel theoretical lens of cultivation. Second, the authors find that social media and television news consumption differ in their polarizing effects. Third, the authors find that while WhatsApp use amplifies the polarizing effect of social media news consumption, YouTube use weakens it.
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Vidushi Pandey, Sumeet Gupta and Manojit Chattopadhyay
The purpose of this paper is to explore how the use of social media by citizens has impacted the traditional conceptualization and operationalization of political participation in…
Abstract
Purpose
The purpose of this paper is to explore how the use of social media by citizens has impacted the traditional conceptualization and operationalization of political participation in the society.
Design/methodology/approach
This study is based on Teorell et al.’s (2007) classification of political participation which is modified to suit the current context of social media. The authors classified 15,460 tweets along three parameters suggested in the framework with help of supervised text classification algorithms.
Findings
The analysis reveals that Activism is the most prominent form of political participation undertaken by people on Twitter. Other activities that were undertaken include Formal Political participation and Consumer participation. The analysis also reveals that identity of participant does not play a classifying role as expected from the theoretical framework. It was found that the social media as a platform facilitates new forms of participation which are not feasible offline.
Research limitations/implications
The current work considers only the microblogging platform of Twitter as the data source. For a more comprehensive insight, analysis of other social media platforms is also required.
Originality/value
To the best of the authors’ knowledge, this is one of the few analyses where such a large database covering multiple social media events has been created and analysed using supervised text classification algorithms. A large proportion of previous studies on social media have been based on case study and have limited analysis to only a particular event on social media. Although there exist a few works that have studied a vast and varied collection of social media data (Gaby and Caren, 2012; Shirazi, 2013; Rane and Salem, 2012), such efforts are few in number. This study aims to add to that stream of work where a wider and more generalized set of social media data is studied.
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