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Article
Publication date: 19 May 2023

Vesselina Dimitrova, Teodoro Gallucci, Georgi Marinov and Petyo Boshnakov

Identifying the barriers that hinder the circularity in the wine industry in Bulgaria and proposing a preliminary circular economy (CE) index for ranking in order of importance…

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Abstract

Purpose

Identifying the barriers that hinder the circularity in the wine industry in Bulgaria and proposing a preliminary circular economy (CE) index for ranking in order of importance the barriers for providing a suitable and replicable model through the contextualization of the study applied at the territorial level.

Design/methodology/approach

The article adopts a Fuzzy AHP methodology based on 6 main barriers and 19 sub-barriers to find the weights of the barriers and rank them. The study was conducted in Bulgaria, and it consists of a questionnaire with pairwise comparisons to ask for expert opinions of members of the Executive Board of the National Association of Bulgarian Vinegrowers and additional members of the regional vine and winegrowing chambers.

Findings

The study identifies training and education and environmental barriers as the most important among the main barriers whereas, economic barriers are assessed as low impact. Considering the sub-barriers, lack of consumer awareness and interest, unclear taxation for CE, lack of knowledge about environmental emissions (carbon, water etc.) within the supply chains, and lack of digital trends are determined as the most significant sub-barriers.

Research limitations/implications

The preliminary CE index can be practically used and tested, when necessary, by each winemaker according to their understanding and opinion of CE barriers and sub-barriers. The ranking within the CE index can lead winemakers also to decisions related to the company's social policy.

Originality/value

The study uses the Fuzzy AHP methodology with expert opinions to analyze and weigh the main barriers to achieving CE at the micro-level.

Details

British Food Journal, vol. 126 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 30 October 2009

Vesselina Dimitrova, Mariana Kaneva and Teodoro Gallucci

This paper aims to examine the level of customer knowledge (CK) for natural cosmetic products, namely Bulgarian rose products, in three European countries – Bulgaria, Montenegro…

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Abstract

Purpose

This paper aims to examine the level of customer knowledge (CK) for natural cosmetic products, namely Bulgarian rose products, in three European countries – Bulgaria, Montenegro and Italy – and to propose appropriate solutions for its management.

Design/methodology/approach

The research structure is based on a questionnaire and represents a part of the general investigation about the nature of the Bulgarian rose products. The study includes the responses to priority questions on customers' knowledge about these products. Feedback is received from 236 respondents in 450 distributed inquiries for the whole investigation.

Findings

The results of the research indicate that the role of the customers in the cognitive process of knowledge accumulation for the specific and rare aromatic rose products is captive, based on a new learning for the nature of the product and on the application of integrated marketing ideas for product development and promotion.

Practical implications

This paper gives suggestions for the customers' preferences of organizing communication systems by the use of integrated media mix of TV, internet and journals on the unique natural cosmetic products in Bulgaria. The empirical results show the opportunity to organize a collected database for healthy products as Bulgarian rose products.

Originality/value

The study of CK in the natural cosmetics industry is structured on the basis of logit regression model, which targets to analyze the increase of the chance for effective knowledge transfer with customers, with the recognition of motivation for purchasing natural Bulgarian rose products and the exchange of high‐grade information with customers about this product.

Details

Industrial Management & Data Systems, vol. 109 no. 9
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 6 November 2007

Vesselina Dimitrova, Giovanni Lagioia and Teodoro Gallucci

The paper aims to study the main managerial factors for evaluating the eco‐cluster approach and to promote their implementation within the environmental industry management.

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Abstract

Purpose

The paper aims to study the main managerial factors for evaluating the eco‐cluster approach and to promote their implementation within the environmental industry management.

Design/methodology/approach

The paper includes the authors' observations about the advantages of eco‐clustering, and their practical consideration. The empirical research shows the tendencies for developing an eco‐cluster policy in one of the most economically dynamic regions in Bulgaria: Varna‐Devnya. The study framework was discussed with managers on the basis of the environmental practices of Solvay Sodi, Devnya Cement, and Agropolihim JSC. The authors outline the possible cycle of waste management and emission exchanges in that industrial zone.

Findings

The findings show that the eco‐cluster concept in Bulgaria could be provided on micro‐ and macro‐managerial levels, discussing firm relationships and governmental policy. The principal limitation for generating the findings is the lack of concordance between the governmental interest and the business interests of the TNCs. Three negative factors are important in the implementation of the eco‐clustering concept: lack of information; financial constraints; lack of trust.

Practical implications

Common strategic agreements between TNCs and local authorities provide useful managerial and public implications for eco‐clustering. Second, the analysis outlines essential steps for the managerial behavior for creating eco‐clusters.

Originality/value

The perspectives of the eco‐cluster are studied for the first time in Bulgaria. The investigation gives motivation for a further study of the eco‐clustering approach with the support of the local authorities. The practical steps for managerial and public implications of the eco‐cluster concept as an innovative tool for Bulgarian managers are revealed.

Details

Industrial Management & Data Systems, vol. 107 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

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