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Article
Publication date: 5 September 2022

Mamadou Sissoko, Veronique Theriault and Melinda Smale

The authors assess the development potential of cowpea beyond grain in local markets in Mali by: (1) identifying trader types and types of cowpea products sold; (2) examining…

Abstract

Purpose

The authors assess the development potential of cowpea beyond grain in local markets in Mali by: (1) identifying trader types and types of cowpea products sold; (2) examining trader roles; (3) estimating gross margins and their determinants; and (4) discussing policy opportunities to further develop the value chain.

Design/methodology/approach

The authors analyze data collected through observation and semi-structured questionnaires from 487 sellers in 26 markets, including market, seller, and product characteristics. The authors also calculate gross margins and conduct a regression analysis to identify influential factors.

Findings

The authors identify several types of cowpea sellers in local markets, including processor-retailers, retailers of fresh leaves and fodder, and grain retailers, collectors and wholesalers. Women dominate the marketing of processed products and fresh leaves. The marketing of boiled cowpeas offers retailers higher margin rates compared to fritters and pancakes. Grain sellers, who are mostly men, have lower margins but sell larger quantities. Processor-retailers bring more value to the cowpea value chain. Specialization of the seller in cowpea, regional location of the market and day of the market fair all influence gross margins.

Research limitations/implications

Future work should explore consumer preferences for different types of cowpea products.

Originality/value

This study of the cowpea value chain in Mali has revealed the multidimensional character of the cowpea plant, which goes far beyond its grain and highlight the important roles played by women.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 14 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 18 February 2021

Ryan Vroegindewey, Robert B. Richardson, Kimberly Chung, Veronique Theriault and David L. Ortega

In Mali, dairy processors mostly use imported powdered milk rather than local fresh milk, constraining the development of a domestic milk sector. We investigate factors motivating…

Abstract

Purpose

In Mali, dairy processors mostly use imported powdered milk rather than local fresh milk, constraining the development of a domestic milk sector. We investigate factors motivating a firm's choice of milk input, to identify measures that can encourage demand for fresh milk.

Design/methodology/approach

We utilize case study data from nine firms that use fresh and powdered milk to varying degrees, and which are representative of dairy processing in Bamako. To model firm motivations, we assess how each input contributes to or detracts from firm competitive advantage, through its influence on cost and differentiation.

Findings

Firms using fresh milk pay a higher input price, incur higher transaction costs and face additional challenges in production and distribution. Firms distinguish themselves from competitors through four potential sources of differentiation: novel product types, quality enhancements, quality-signaling and unique packaging. However, fresh milk firms are less likely to exploit each source of differentiation.

Research limitations/implications

Competitive advantage is a useful framework for understanding firm behavior in developing markets and can be applied in other contexts to strengthen external validity.

Originality/value

The extant economics literature on African dairy development has been surprisingly silent on the threat of import competition. This research is one of the first to investigate this issue in the under-studied middle segment of food value chains.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 11 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 17 September 2024

Melinda Smale, Veronique Theriault and Amidou Assima

To orient the commercial development of cowpeas, we identify the determinants of the value of cowpea grain sold by traders in Senegal’s local markets. We test whether the…

Abstract

Purpose

To orient the commercial development of cowpeas, we identify the determinants of the value of cowpea grain sold by traders in Senegal’s local markets. We test whether the determinants differ between men and women traders and explore seasonal patterns.

Design/methodology/approach

We employ ordinary least squares and seemingly unrelated regressions using a nationally representative dataset of 973 traders, of whom 380 sell cowpea grain, in 99 urban and rural markets across the 14 regions of Senegal.

Findings

The value of cowpea grain sold is influenced by vendor and market characteristics but not by cowpea type. Women and men traders represent statistically distinct groups. The sales value was eight times higher during the survey season among men. Most women grain sellers are retailers, whereas men are involved in both retailing and wholesaling. The picture that emerges is that men traders are able to respond more to economic signals, such as purchase cost, credit and labor payments, perhaps because they operate on a larger scale. Sales were significantly correlated across seasons.

Research limitations/implications

To support cowpea commercialization, researchers should explore the characteristics of enterprises led by women and men traders in greater depth. Sampling grain sold in markets to test genetic relationships with improved varieties would enable researchers to link market-based incentives directly to cowpea breeding.

Originality/value

Previous economics research about cowpea grain markets emphasized the hedonic analysis of grain characteristics to guide crop improvement. This study reveals differentiation among traders by gender and the importance of trader and market characteristics in sales value.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 4 June 2018

Ryan Vroegindewey, Veronique Theriault and John Staatz

The purpose of this paper is to examine how various transaction-cost characteristics influence the choice of vertical coordination (VC) structures (e.g. different contract types…

Abstract

Purpose

The purpose of this paper is to examine how various transaction-cost characteristics influence the choice of vertical coordination (VC) structures (e.g. different contract types) and horizontal coordination (HC) structures (e.g. different farmer organization types) to link smallholder farmers efficiently with buyers. It analyzes the relationship between vertical and horizontal structures, and the economic sustainability of different structure combinations.

Design/methodology/approach

The paper develops a conceptual framework to predict coordination structures as a function of transaction-cost characteristics, compares predictions for the Malian cereals market to empirical evidence using 15 case studies, and then analyzes structure combinations.

Findings

Asymmetric scale between farmers and buyers; uncertainty in production, prices, policy, and contract enforcement; and quality and quantity debasement lead to selections of structures with high levels of control. Vertical and horizontal structures demonstrate a complementary relationship in certain core coordination roles, while exhibiting substitutability in the provision of other coordination activities. The marketing cooperative and marketing contract pairing is the most prevalent combination.

Research limitations/implications

The conceptual framework is useful for explaining the selection of coordination structures, and can be applied in other contexts to strengthen external validity.

Originality/value

The framework facilitates predictions and explanation of both VC and HC structures, with empirical application on a country and value chains receiving little attention in the literature.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 8 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Article
Publication date: 14 March 2023

Ndeye Fatou Faye, Talla Fall, Thomas Reardon, Veronique Theriault, Yacine Ngom, Mamadou Bobo Barry and Mouhamed Rassoul Sy

This paper analyzes the consumption of fruits and vegetables (FV) in Senegal by: (1) urban and rural areas; (2) FV types (African-indigenous vs non-indigenous); (3) sources of FV…

Abstract

Purpose

This paper analyzes the consumption of fruits and vegetables (FV) in Senegal by: (1) urban and rural areas; (2) FV types (African-indigenous vs non-indigenous); (3) sources of FV (imports, purchases and own-production).

Design/methodology/approach

The authors undertake descriptive and regression analyses on consumption of FV sourced from purchases, own-production and gifts. The data come from primary surveys in 2017/2018 of 6,328 rural and urban households in Senegal.

Findings

The analysis showed that FV are important in urban and rural food consumption. A stunning 76% of rural FV consumption is from purchases, showing the importance of FV supply chains even into and among rural areas. Only 12% of national FV consumption is from imports. Most FV consumption in rural and urban areas is now of non-indigenous FV; African-indigenous FV have a minor share.

Research limitations/implications

A limitation of this paper is that it uses a cross-sectional dataset.

Originality/value

There are few national survey-based studies of FV consumption in Africa. This is the first to disaggregate FV consumption between primary versus secondary cities and rural towns, and rural areas close to and far from cities, in such detail regarding types and sources of FV as outlined in the findings. The regressions contribute by including determinants beyond income, including gender, employment, spatiality and education.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 14 no. 5
Type: Research Article
ISSN: 2044-0839

Keywords

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