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Article
Publication date: 14 September 2015

Verena Gruber and Bodo B. Schlegelmilch

Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to…

1992

Abstract

Purpose

Corporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to investigate how regional headquarters (RHQs) of multinational enterprises (MNEs) in Africa pursue CSR and whether their initiatives are aligned with their own global CSR agendas or tailored to local idiosyncrasies.

Design/methodology/approach

Following a secondary data analysis of MNEs’ CSR and sustainability reports and their homepages, in-depth interviews with their CSR managers in African RHQs are conducted.

Findings

The paper provides insights into motivations of RHQs to pursue specific CSR initiatives. MNEs need to make considerable adaptations to their global CSR agendas in order to develop initiatives that fit the local setting. The authors further identify key institutions in developing countries and discuss the potential of collaborations with MNEs in their CSR initiatives.

Research limitations/implications

Future research should assess the impact of environmental differences (e.g. developing nations compared to industrialized nations) and firm characteristics on CSR autonomy (both at RHQs and at the subsidiary level). Furthermore, the perspectives of the various stakeholders (such as local governments or NGOs) should be examined to establish a holistic understanding of CSR in developing countries.

Practical implications

MNEs gain a better understanding of peculiarities encountered in developing countries and are provided with recommendations on how to develop their CSR policies.

Social implications

The paper directs awareness to CSR in the African context, thereby providing a platform for understanding some of this continent’s most important challenges.

Originality/value

The paper shows how the context of developing countries shapes the translation process of MNEs’ global CSR agendas. Companies benefit from the best practice examples provided in this paper and learn from the stakeholder collaborations discussed.

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Article
Publication date: 14 September 2015

Pervez N. Ghauri, Byung Il Park and Chang Hoon Oh

342

Abstract

Details

International Marketing Review, vol. 32 no. 5
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 17 August 2015

Cleopatra Veloutsou and Francisco Guzman

280

Abstract

Details

Journal of Product & Brand Management, vol. 24 no. 5
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 18 April 2016

Cleopatra Veloutsou, Francisco Guzman, John Gountas and Luiz Moutinho

616

Abstract

Details

Journal of Product & Brand Management, vol. 25 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 12 August 2014

Ulrike Pröbstl-Haider, Verena Melzer and Alexandra Jiricka

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the…

2342

Abstract

Purpose

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the local economy, create new jobs, strengthen the regional identity and finance the infrastructure.

Design/methodology/approach

Case study analysis shows that regions, communities, tourism organizations and managers use different strategies to strengthen their tourism offers or to develop new ones. The paper analyzes different development approaches among destinations and discusses their respective leadership structure.

Findings

The typology of tourism development models makes the different development options transparent and easy to understand. This may aid a community to support tourism development with spatial planning and avoid conflicts with other forms of land uses. Overall, leadership for rural tourism development should lead to a strategic cooperation between tourism businesses and other organizations based on a commitment to destination coherence.

Research limitations/implications

The chosen research approach is based on the analysis of Central European case studies. Therefore, researchers of other geographical backgrounds are encouraged to test the proposed propositions further.

Practical implications

The presented typology illustrated four distinct options of coherent development strategies, which can support communities/regions to find a long-term decision frame.

Originality/value

The presented typology facilitates collaborative planning, helps operationalize rural tourism development policies and provides the foundation for spatial planning, all of which furthers the linkages between tourism and other sectors in the rural economy.

Details

Tourism Review, vol. 69 no. 3
Type: Research Article
ISSN: 1660-5373

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