Valéria da Veiga Dias, Marcelo da Silva Schuster, Edson Talamini and Jean Philippe Révillion
The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has been done to develop a scale to…
Abstract
Purpose
The alternative food markets are growing and despite the evidences of heterogeneity and of organic food consumers’ special features, little has been done to develop a scale to measure loyalty to this market. The purpose of this paper is to propose and validate a scale based on consumers’ loyalty literature and on the particular features of the organic market.
Design/methodology/approach
Data from 604 consumers were obtained through a web-based survey, which was used to analyze the structural equation in the AMOS software, in order to validate the proposed scale model.
Findings
A one-dimensional validated scale consisting of eight questions and showing high composite reliability level (0.95) was used to measure consumer loyalty to organic food. The herein used sample presented mean True Organic Loyal (4.36) and standard deviation (0.62); these values depict Brazilians high loyalty to this food type.
Research limitations/implications
The research was conducted and validated in Brazil and it can be replicated within the country as well as be transculturally validated.
Originality/value
The main contribution of the current study is the development and validation of a scale named scale of consumer loyalty for organic food. The suggested interpretation ranges from non-loyal to true organic loyal consumers and it helps understanding organic food consumers’ behavior. This research took under consideration consumers of any sort of organic food as well as consumers of regular food markets (farmer’s markets, supermarkets, collective groups, shops and internet).
Details
Keywords
Patricia Camacho Dias, Gloria Valeria da Veiga, Sidney Cavalcante da Silva and Walace David Monteiro
This study compared resistance (R) and body composition obtained via the bioelectrical impedance analysis (BIA) leg‐to‐leg system with the arm‐to‐leg system, using underwater…
Abstract
This study compared resistance (R) and body composition obtained via the bioelectrical impedance analysis (BIA) leg‐to‐leg system with the arm‐to‐leg system, using underwater weighing as a standard method. The study subjects were 48 healthy men between 20‐40 years old. No difference was observed in the means of R, per cent body fat (%BF) and fat‐free mass (FFM) obtained from the two systems, but the range of individual differences was from – 70 to + 60ohms for R, from – 5 to + 7kg for FFM and – 8 to + 8 for %BF. The two systems of BIA overestimated the %BF and underestimated FFM. Concludes that LLS is an alternative to assessment of body composition in epidemiological studies. However, independent of the system, BIA is not appropriate for estimating body composition at an individual level.