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Article
Publication date: 22 February 2024

Amir Shikalgar, Preetha Menon and Vaishali C. Mahajan

Though there is consensus that mindfulness induces mindful consumption (MC), empirical testing is needed to uncover the mechanism underlying temperance behaviour in the MC model…

611

Abstract

Purpose

Though there is consensus that mindfulness induces mindful consumption (MC), empirical testing is needed to uncover the mechanism underlying temperance behaviour in the MC model proposed by Sheth et al. (2011). The role of mindful advertising in influencing MC needs deeper investigation. The purpose of this research paper is to bridge the gap.

Design/methodology/approach

The relationship between mindfulness and temperance in consumption was investigated using an online simulation. Mindful advertising by Patagonia, with a message to buy less yet demand organic, fair-trade and recycled products, was introduced as a moderator in experimental group one. The second group was exposed to an aspirational advertisement of Tommy Hilfiger, symbolic of consumption-driving communication.

Findings

Not buying any brands was the uppermost preference by the participants followed by Patagonia, which used a mindful advertisement. Tommy Hilfiger was a distant third despite using an aspirational advertisement. A predictive relationship between mindfulness and temperance in consumption remained elusive.

Practical implications

Consumer purchase decisions favouring mindfully advertised Patagonia make a strong business case for nurturing a mindful mindset and promoting mindful behaviour. The customer-centric sustainability strategy of caring for the people and the planet beforehand should take precedence over corporate social responsibility which is usually an afterthought.

Originality/value

Measuring mindfulness and MC, two constructs combined in one experimental design, using a simulation built around real-life marketing communication distinguishes this research paper.

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Article
Publication date: 22 August 2023

Vaishali Kaushal and Rajan Yadav

Despite the severe impact of the COVID-19, Maldives was one of the top destinations which witnessed decent tourist arrival amid the pandemic. This study aims to analyze luxury…

616

Abstract

Purpose

Despite the severe impact of the COVID-19, Maldives was one of the top destinations which witnessed decent tourist arrival amid the pandemic. This study aims to analyze luxury hospitality experiences of guests amid COVID-19 pandemic.

Design/methodology/approach

This study is exploratory in nature. This study analyses 4,302 real-time customer reviews using sentiment and thematic analysis with the help of NVIVO 12 plus and Leximancer.

Findings

The findings suggest travel products as well as services associated with luxury resorts needs to be revisited. Staff needs to be more professional and must be proactive while redesigning services specially in situations like pandemic. While redesigning services in situations like pandemic, staff needs to be proactive, professional and must follow all protocols. Major negative experiences included long waiting time to avail frill services, privacy intrusion by bloggers and influencers, service quality issues. We recommend enhancing service quality followed by investing more in training and development, increasing the number of foreign languages spoken by staff and disseminating localized culinary experiences will enhance the experience quality with guests.

Research limitations/implications

This study has several limitations: first, this study limited itself to 15 luxury resorts of Maldives, which may not serve as a true representation of all luxury resorts of Maldives. The next limitation of this study is that the authors have collected customer reviews from TripAdvisor only, and the reviews were only in English language.

Practical implications

The findings of the research can be beneficial for the policymakers, hospitality practitioners and academicians who study luxury tourism industry to carve appropriate strategies for enhancing the customers’ luxury experience like leveraging customization in all areas and enhancing service quality, food quality, training and development of employees.

Originality/value

Maldives has become one of the most expensive traveler destinations and is home to world’s most expensive resorts. This study is original in nature and has a forward-looking approach which studies the disruptive effect of pandemic, intangible nature of luxury as a concept can be used by hospitality industry to redesign the luxury customer experience which can improve marketing strategies aiming to potentiate this niche. In addition, to the best of the authors’ knowledge, this study will be the first one to capture the real customer experiences of luxury resorts of Maldives.

Details

Consumer Behavior in Tourism and Hospitality, vol. 19 no. 1
Type: Research Article
ISSN: 2752-6666

Keywords

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Article
Publication date: 28 December 2023

Vaishali Dhiman and Manpreet Arora

Foresight J's journey started in 1999, and in 2022, it marked the conclusion of its 24 years of publication. This paper aims to provide an overall overview of important research…

287

Abstract

Purpose

Foresight J's journey started in 1999, and in 2022, it marked the conclusion of its 24 years of publication. This paper aims to provide an overall overview of important research trends published in Foresight J between 1999 and 2022 by conducting a quantitative analysis of the journal’s literature. The overarching goal is to provide valuable insights into the dynamics of scholarly communication, aiding researchers, institutions and policymakers in assessing the significance and influence of academic work, guiding future research directions and academic evaluation.

Design/methodology/approach

The two bibliometrics methodologies that make up the methodology of this article are scientific mapping and performance analysis. Authors have explained the development and composition of the Foresight J using these methods. The SCOPUS database is being used in current research to analyse several dimensions, such as the evolution of publications by year, the most cited papers, core authors and researchers, leading countries and prolific institutions. Moreover, the conceptual structure, scope, burst detection and co-occurrence analysis of the journal are mapped using network visualization software such as VOSviewer, CiteSpace and RStudio.

Findings

With a strong track record of output over the years, Foresight J has continued to develop in terms of publications. It is determined that “Saritas” is the author with the greatest overall impact. However, according to SCOPUS bibliometric data, “Blackman” and “Richardson” are the authors with the greatest relevance in terms of the quantity of articles. In addition, it becomes apparent that the USA, Australia and the UK are very productive nations in terms of publications. The most popular fields of the journal have always been forecasting, foresight, scenario planning, strategic planning, decision-making, technology and sustainable development. These are also the author keywords that appear the most frequently. In contrast, new study themes in the Foresight J include digital technologies, innovation, sustainability, blockchain, artificial intelligence and sustainability.

Research limitations/implications

Several noteworthy research implications are provided by the bibliometric study of Foresight J. “Saritas” is the author with the most overall impact, indicating that the precise contributions and influence of this researcher in the fields of forecasting, foresight and related fields. Given that “Blackman” and “Richardson” are well-known writers, it is also critical to examine the scope and complexity of their contributions to potentially identify recurring themes or patterns in their writing. The geographic productivity results, which show that the USA, Australia and the UK are the top three countries for Foresight J publications, may encourage more research into regional differences, patterns of collaboration and the worldwide distribution of research endeavours in the context of forecasting and foresight. Popular fields including scenario planning, forecasting, foresight and sustainable development are consistent, indicating persistent research interests. Examining the causes of these subjects’ ongoing relevance can reveal information about the consistency and development of scholarly interests over time.

Practical implications

Foresight J’s bibliometric analysis has real-world applications for many stakeholders. It helps editors and publishers make strategic decisions about outreach and content by providing insights regarding the journal’s influence. Assessing organizational and author productivity helps institutions allocate resources more effectively. Policymakers acquire an instrument to evaluate research patterns and distribute funds efficiently. In general, bibliometric study of a journal helps decisionmakers in academic publishing make well-informed choices that maximize the potential of options for authors, editors, institutions and policymakers.

Social implications

The societal ramifications of bibliometrically analysing Foresight J from 1999 and 2022 are substantial. This analysis highlights, over the past 24 years, research trends, technological developments and societal priorities have changed by methodically looking through the journal’s articles. Gaining knowledge about the academic environment covered by the journal can help raise public awareness of important topics and promote critical thinking. In addition, the analysis can support evidence-based decision-making by alerting decision makers to the influential research that was published in Foresight J. This could have an impact on the course of policies pertaining to innovation, technology and societal development.

Originality/value

This study presents a first comprehensive article that provides a general overview of the main trends and patterns of the research over the Foresight J’s history since its inception. Also, the paper will help the scientific community to know the value and impact of Foresight J.

Details

foresight, vol. 26 no. 2
Type: Research Article
ISSN: 1463-6689

Keywords

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Article
Publication date: 17 September 2020

Vaishali Kaushal and Rajan Yadav

This paper attempts to identify emerging themes that focus on customer experience of culinary tourism of international tourists who opted for food tours in Delhi.

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Abstract

Purpose

This paper attempts to identify emerging themes that focus on customer experience of culinary tourism of international tourists who opted for food tours in Delhi.

Design/methodology/approach

The paper uses a multi-method approach for data collection. A thorough review of literature was conducted followed by gaining insights from the industry experts for the themes and a tentative thematic table was established. Thereafter, secondary data comprising 1,744 customer reviews from world’s leading travel website – Tripadvisor.com was analysed using thematic analysis. Customer’s real-time feedback and industry insights were paired together to gather meaningful and practical insights on customer experiences of food tours in Delhi.

Findings

Culinary tourism of Delhi is facing challenge in the areas of infrastructure, hygiene and certain preconceived notions related to brand perception of Indian cuisines. The findings of the study allude that the food tour agencies must be professional with all certifications and attention must be paid to location of food tastings, as it become the representation of Indian food worldwide. The findings also indicate customization is the key to positive customer experience, thereby requiring culinary professionals to understand the customer choices and personalize the food tours accordingly. Online reputation management is another key area requiring attention as electronic word of mouth plays a major role in the hospitality industry.

Research limitations/implications

Although this study corroborates valuable academic findings and practical insights, it has few limitations that can be further investigated in the future. A quantitative study can be conducted to provide deeper insights into the factors of a culinary tour resulting in positive customer experience. Secondly, this study focuses on customer experience of food tours which is one of the forms of Culinary tourism, another elaborate study can be conducted incorporating other methods of culinary tourism such as cooking classes, food festivals, events etc. and delving into insights of customer experience and challenges in those practices.

Practical implications

Themes ascertained in this research paper provide deeper and worthy insights to all the stakeholders which would help them use their tourism resources in best optimal manner. Findings of the study would be valuable to culinary organizations, tourism department and other researchers working in the area of culinary tourism. Also, this study can be quite valuable for the academic researchers. Suggestions of the study will help the government, culinary organizations and other stakeholders to enhance culinary tourist experiences of Delhi.

Originality/value

The study is original and highly appropriate to all the stakeholders to formulate suitable strategic framework to improve customer experience in the field of culinary tourism. Using real customer experiences as data and choosing thematic analysis as a method of analysis further enhance the worth of study by opening the area for further exploration.

Details

International Journal of Tourism Cities, vol. 7 no. 3
Type: Research Article
ISSN: 2056-5607

Keywords

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Case study
Publication date: 28 November 2024

Vaishali, Simran Gupta and Rahul Kumar

This case study aims to equip students with the skills to evaluate the rationale behind a demerger decision, derive the enterprise value and equity value of the conglomerate using…

Abstract

Learning outcomes

This case study aims to equip students with the skills to evaluate the rationale behind a demerger decision, derive the enterprise value and equity value of the conglomerate using the discounted cash flow valuation modelling and assess the company’s value based on qualitative parameters using economy industry company analysis and strengths, weaknesses, opportunities and threats analysis.

Case overview/synopsis

This case study delves into the demerger of the financial services arm of Reliance Industries Limited into a separate unit named Jio Financial Services Limited. The independence of this unit is anticipated to enhance shareholder value and unlock the conglomerate discount. In light of these factors, a fundamental analysis of the firm is conducted to determine whether it presents a viable investment opportunity.

Complexity academic level

This case study is suitable for -graduate and postgraduate courses in financial management.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 1: Accounting and finance.

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Article
Publication date: 10 December 2024

Smriti Mathur, Alok Tewari, Sushant Vishnoi and Vaishali Agarwal

The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an…

55

Abstract

Purpose

The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscape’s complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students’ Online Learning Readiness and Behaviour.

Design/methodology/approach

A structured questionnaire was used to collect data from 406 students through a survey. The data were analysed using two-stage structural equation modelling and artificial neural network (ANN).

Findings

The study’s results revealed that perceived ubiquity (PUB) positively influences perceived ease of use, usefulness and attitude. Similarly, perceived mobility significantly influences perceived ease of use and attitude. Furthermore, attitude, subjective norms, perceived behavioural control and perceived usefulness significantly influence readiness to learn online, which further influences students’ online learning behaviour. The root-mean-square error (RMSE) values obtained from the ANN analysis indicate the models’ predictive solid accuracy.

Originality/value

The study contributes to the existing literature by proposing an Online Learning Behaviour Model by integrating the TAM and the TPB frameworks in association with two additional constructs, PUB and Perceived Mobility. Secondly, this study proposes a unique triangulation framework of recommendations for learners, educators and policymakers.

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Article
Publication date: 18 April 2024

Vaishali Rajput, Preeti Mulay and Chandrashekhar Madhavrao Mahajan

Nature’s evolution has shaped intelligent behaviors in creatures like insects and birds, inspiring the field of Swarm Intelligence. Researchers have developed bio-inspired…

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Abstract

Purpose

Nature’s evolution has shaped intelligent behaviors in creatures like insects and birds, inspiring the field of Swarm Intelligence. Researchers have developed bio-inspired algorithms to address complex optimization problems efficiently. These algorithms strike a balance between computational efficiency and solution optimality, attracting significant attention across domains.

Design/methodology/approach

Bio-inspired optimization techniques for feature engineering and its applications are systematically reviewed with chief objective of assessing statistical influence and significance of “Bio-inspired optimization”-based computational models by referring to vast research literature published between year 2015 and 2022.

Findings

The Scopus and Web of Science databases were explored for review with focus on parameters such as country-wise publications, keyword occurrences and citations per year. Springer and IEEE emerge as the most creative publishers, with indicative prominent and superior journals, namely, PLoS ONE, Neural Computing and Applications, Lecture Notes in Computer Science and IEEE Transactions. The “National Natural Science Foundation” of China and the “Ministry of Electronics and Information Technology” of India lead in funding projects in this area. China, India and Germany stand out as leaders in publications related to bio-inspired algorithms for feature engineering research.

Originality/value

The review findings integrate various bio-inspired algorithm selection techniques over a diverse spectrum of optimization techniques. Anti colony optimization contributes to decentralized and cooperative search strategies, bee colony optimization (BCO) improves collaborative decision-making, particle swarm optimization leads to exploration-exploitation balance and bio-inspired algorithms offer a range of nature-inspired heuristics.

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Article
Publication date: 6 May 2022

Vaishali Baid and Vaidyanathan Jayaraman

The purpose of this paper is to amplify the importance of social responsibility in supply chain finance to promote the “S” in environmental, social and governance (ESG) investing…

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Abstract

Purpose

The purpose of this paper is to amplify the importance of social responsibility in supply chain finance to promote the “S” in environmental, social and governance (ESG) investing and and highlight key methods deployed to quantify and measure social impact.

Design/methodology/approach

This paper provides an insightful exploratory study based on a framework for supply chain financing to accomplish ESG goals that is based on literature review, current policies and practitioner's observations.

Findings

With this paper, the authors have started the journey to discuss the importance to look at the social side of supply chain with a goal to attain and fulfill the ESG objectives and discuss different methodologies that can be deployed to translate qualitative information into quantitative data for ESG purposes.

Research limitations/implications

The research focuses on the growing legal and regulatory focus on organizations to address the adverse impacts their supply chains have on environmental, social and governance (“ESG”) related issues. This research has brought in light methods to measure social impact within the supply chain that will help to accelerate the ESG objectives. A global lens will provide a holistic view of the ESG framework.

Practical implications

The social responsibility framework for supply chain financing and identified methodologies will facilitate managerial decision making that will expedite the integration of “S” in the ESG.

Originality/value

This research highlights the criticality of looking at social aspects in ESG. The research also presents a social responsibility framework for supply chains to accomplish ESG goals.

Details

Managerial Finance, vol. 48 no. 8
Type: Research Article
ISSN: 0307-4358

Keywords

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Article
Publication date: 19 August 2022

Smitha Girija, Devika Rani Sharma and Vaishali Kaushal

In 2020, the world encountered travel restrictions because of pandemic, and the hospitality sector across the globe was one of the most affected industries. The purpose of this…

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Abstract

Purpose

In 2020, the world encountered travel restrictions because of pandemic, and the hospitality sector across the globe was one of the most affected industries. The purpose of this study is to further explore real-time experiences of guests who stayed in budget hotels and how pandemic has changed the expectations of its customer segment.

Design/methodology/approach

The current study uses netnography to examine customer experience of guests who stayed at budget hotels during the COVID-19 pandemic. A thematic analysis was conducted using NVivo 12 plus on 1,391 customer reviews collected from various travel portals.

Findings

The results suggested personalization and hygiene were the most significant themes that influence customer experience during the COVID-19 pandemic. The authors’ analysis revealed that the use of self-service technologies like contactless services during check-in, checkouts and use of Quick Response codes in restaurants and other services would help reduce the perceived risk of guests and enhance the overall customer experience.

Originality/value

The branded budget hotel sector has pumped in lot of money envisaging growth just before the COVID crises emerged. Therefore, the fast recovery is of paramount importance for the sector. Additionally, majority of the pandemic-related studies in hospitality sector have focused on luxury hotels and failed to address the real-time experiences of customers with respect to budget hotels of a developing country. The outcome of this study will be relevant for the budget hotels and policymakers because they face the crucial task of reviving and sustaining enterprises and the industry at large.

Details

Qualitative Market Research: An International Journal, vol. 26 no. 4
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 14 November 2022

Forum Jalundhwala and Vaishali Londhe

The purpose of this study is to enhance the understanding of the complete process of framing and implementing operational excellence in the pharmaceutical industry to ensure…

859

Abstract

Purpose

The purpose of this study is to enhance the understanding of the complete process of framing and implementing operational excellence in the pharmaceutical industry to ensure higher regulatory compliance.

Design/methodology/approach

A literature search was conducted using preferred reporting items for systematic reviews and meta-analyses guidelines. Strategies were set with different keywords and certain assessment criteria for the inclusion and exclusion of articles. A total of 46 articles were considered for a full review.

Findings

This study describes the impact of implementing operational excellence in day-to-day operations and the driving forces to achieve the same. Seven commonly used enablers are described can be used in combination to develop and validate an assessment model. Case studies are summarized to schematize operational excellence programs for the scope of their industry.

Research limitations/implications

This study is limited to Indian pharmaceutical manufacturers. It is implied toward small-scale manufacturers. It can be further extended to manufacturers from other regions.

Practical implications

This study guides quality assurance managers, regulatory agencies and other top management to implement operational excellence to ensure higher regulatory compliance. It guides to develop a roadmap to operational excellence in their scope. This study is applicable to any manufacturing industry bound to comply with pharmaceutical regulatory standards.

Originality/value

To the best of the authors’ knowledge, at the time of publication, there are regulatory guidelines and some articles on various key enablers to achieve operational excellence. There is no published systematic review on achieving regulatory compliance by using operational excellence.

Details

International Journal of Lean Six Sigma, vol. 14 no. 4
Type: Research Article
ISSN: 2040-4166

Keywords

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