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The combined use of anticorrosive and load carrying additives in industrial and automotive lubricants has been well known for many years. In some cases, the same additive has been claimed to act both for load carrying and anticorrosive properties. The synergistic and antagonistic effects of various chemicals involved in lubricant system employing both these two types of additives are the subjects of present interest.

This paper attempts to establish the existence of a professional language genre for public relations by evaluating the history of genre analysis and its application in professional contexts. Bhatia’s work, in 1993, demonstrates professional language genre analysis in similar contexts to public relations writing, which make the mapping of the process both relevant and workable for this discipline. The application of Bhatia’s and Swale’s work, in 1990, on modelling the rhetorical moves behind communicative purposes of a genre has been successfully applied within the paper to the news release genre. The paper therefore proposes a model of professional language genre analysis, which may provide a useful guide to writing effective news releases for practitioners and students working in the fields of public relations and corporate communications.

This chapter discusses textography as a strategy for researching academic writing in higher education. Textography is an approach to the analysis of written texts which combines text analysis with ethnographic techniques, such as surveys, interviews and other data sources, in order to examine what texts are like, and why. It aims to provide a more contextualized basis for understanding students’ writing in the social, cultural and institutional settings in which it takes place than might be obtained by looking solely at students’ texts. Through discussion of the outcomes of a textography, which examined the written texts submitted by visual and performing arts doctoral students at a number of Australian universities, we reflect on what we learnt from the study that we could not have known by looking at the texts alone. If we had looked at the texts without the ethnographic data not only are there many things we would not have known, but many of the things we might have said would likely have been right off the mark. Equally, had we just had the ethnographic data without the text analysis, we would have missed the insights provided by the explicit text analysis. The textography enabled us to see the diversity of practices across fields of study and institutions as well as gain an understanding of why this might be the case, all of which is of benefit to student writers and their supervisors.

The purpose of this paper is to provide a linguistic perspective for corporate brochures. Corporate brochures are published to introduce an organization and to provide information about it but the brochures have been claimed to include promotional elements. By conducting a genre analysis the paper aims to confirm that genre-based writing is not formulaic but instead demonstrates versatility and creativity.

Corporate brochures from a specific industry, oil and gas were sourced from the websites and a total of 16 were available. The method of analysis was genre analysis to establish the generic structure of the brochures by examining the rhetorical moves and strategies, and to identify the textual features of the texts to explain why they are written the way they are.

The oil and gas brochures display a five-move generic structure with a number of strategies. The moves show high occurrence proving the industry as a specialized one. Although the moves are the same, the contents are varied. Versatility is also seen in the presentation style in terms of form, content and language.

Findings on generic structure and textual features of brochures can be used as a guide for corporate writers, as well as trainees and students of corporate communication.

The data for this research represent one industry which has not been explored before thus contributing to the body of knowledge in the field of genre analysis. Although generic in form, genre-based writing has proven to be versatile. The textual features show how companies project their corporate image via brochures.

The primary goal of this article is to review the existing studies and offer clarity regarding the association between social media adoption and youth civic engagement.

This research systematically summarizes and reviews 42 original articles published from 2010 to 2019 with an objective of offering insightful results. Additionally, a theoretical framework was carefully designed by adopting various conceptions from citizen participation and computer-mediated communication research literature.

The findings demonstrate that social media usage could generally have a positive correlation with civic participation among younger generations. Moreover, the result also highlights that certain functional features of social media uses including using social media for news consumption and expression could significantly predict civic engagement.

Despite the ever-growing importance of social media technologies, investigations on their differential, nonlinear and even inconsistent effects on civic engagement remain theoretically ambiguous and empirically unsubstantiated. The study represents one of the first scholarly attempts to review, summarize and analyze the extant research evidence from the past ten years.

This chapter will examine the interplay among actors who took part in the process of consensus building towards a post-2015 education agenda via different channels of global governance, including both formal and informal channels.

Most of the forums and entities established as part of the global governance structure are composed of representatives from UN or UNESCO member states, civil society organizations (CSOs) and UN agencies. However, each of these categories has diverse constituent groups; representing these groups is not as straightforward a task as the governance structure seems to assume. Therefore, based on interviews and qualitative text analysis, this chapter will introduce major groups of actors and their major issues of concern, decision-making structure, mode of communication and relationship with other actors. Then, based on an understanding of the characteristics of the various channels and actors, it will present the structural issues that arose during the analysis of post-2015 discourse and the educational issues that emerged as the shared concerns of the ‘education community’. While most of the analysis to untangle the nature of discourse relies on qualitative analysis of texts and interviews, the end of this chapter will also demonstrate the trends of discourse in quantitative terms.

What was the post-2015 discourse for the so-called education community, which in itself has an ambiguous and virtual existence? The keywords post-2015 and post-EFA provide us with an opportunity to untangle how shared norms and codes of conduct were shaped at the global scale.

Artificial intelligence and augmented reality are two key tools gaining importance in the digital era due to their wide range of applications in different fields and sectors. Industry 4.0 lays emphasis principally on the technology used to help the business remain competitive and sustainable. Sustainable development goals are another important objective of the UN which has laid responsibility for every business to support addressing the global challenges. Purpose: This chapter essentially aims to present the standpoint of artificial intelligence and augmented reality in meeting the sustainability perspective of organizations. Information about the study is gathered through secondary approaches, critically reviewing published literature, scientific reports, and statistical data accessible through business reports, and corporate websites. Further analyzed to present the perspectives of the authors in the study. Globally artificial intelligence market size is predicted to reach $190 billion by 2025, while the funding for startups doubled during the period 2011–2020 globally. The investment in artificial intelligence is going to reach $500 by 2024 resulting in substantial revenue returns. The augmented reality market size could reach $97 billion by 2028. Artificial intelligence today is increasingly used in many fields and is attracting multiple applications in many sectors such as manufacturing, retail, education, IT, and health care and has also contributed to sustainable development the same time by providing energy conservation options, optimization, and reduction of resources, minimizing wastage, offering timely assistance on maintenance schedules, practices which are enabling organizations to reach closer to sustainability and transformation.

The aim of this paper is to present an online framework for building a domain taxonomy, called TaxoLine, from Web documents automatically.

TaxoLine proposes an innovative methodology that combines frequency and conditional mutual information to improve the quality of the domain taxonomy. The system also includes a set of mechanisms that improve the execution time needed to build the ontology.

The performance of the TaxoLine framework was applied to nine different financial corpora. The generated taxonomies are evaluated against a gold-standard ontology and are compared to state-of-the-art ontology learning methods.

The experimental results show that TaxoLine produces high precision and recall for both concept and relation extraction than well-known ontology learning algorithms. Furthermore, it also shows promising results in terms of execution time needed to build the domain taxonomy.

The purpose of this paper is to investigate the effect of mindfulness meditation sessions on students of higher education in terms of their mindfulness, mindful consumption behavior and life satisfaction.

Participants of research were higher education students. The research included two studies. The first (screener) study endorsed that mindfulness was higher in students with higher mindfulness meditation frequency. The second study used difference-in-differences experimental design using a treatment and a control group. These groups participated in pre and post-treatment surveys. The treatment was given as guided short mindfulness meditation sessions as suggested by mindfulness guru – Dr Jon Kabat-Zinn. The treatment group received these sessions at the end of regular subject classes for two months.

The experiment revealed that mindfulness, mindful consumption and life satisfaction change significantly in the treatment group after treatment as compared to the control group.

Limitations of the study included sample size and attrition. In total, 149 students participated in the screener study. In total, 94 students were given pre-treatment survey as per research design and 80 participated in post-treatment survey.

This experiment demonstrated that important traits and behavior like life satisfaction and mindful consumption behavior of higher education students can be improved significantly. The effectiveness of guided short mindfulness sessions, conducted in the classroom environment, was also confirmed.

The inclusion of mindfulness in the regular curriculum by policy makers would benefit students, faculty members and overall quality of learning environment.

Though previous researches have separately investigated relationships of mindfulness with life satisfaction, there is a lack of research to show association of mindfulness, mindful consumption and life satisfaction.

This paper aims to compare the Greek and Chinese rhetorical traditions and explore their influences on today’s business and marketing communication across relevant cultures. In particular, it uses the Aristotelian persuasive orientations as reference points to introduce the Chinese rhetoric, and interpret cultural differences in persuasion from a historical and sociocultural perspective. It has been found that Greek and Chinese rhetoric and persuasion were developed to meet the needs of the social and cultural environments and this rule still applies to today’s business communication. The logical approach has been emphasised in the English rhetorical tradition while both qing (emotional approach) and li (logical approach) are the focus of persuasion in the Chinese tradition. This difference is also the root of cultural differences in modern business communication. Findings from both English and Chinese texts and data are examined to substantiate our focal argument.