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Article
Publication date: 21 July 2023

Muhammed Sajid, V. Midhun, K.A. Zakkariya, Mukul Dev Surira and K.P. Vishnu

The purpose of this study is to investigate the motivations and barriers behind the adoption of bike-sharing services, explore the influence of individual values and environmental…

303

Abstract

Purpose

The purpose of this study is to investigate the motivations and barriers behind the adoption of bike-sharing services, explore the influence of individual values and environmental knowledge on bike-sharing adoption and analyze the relationship between reasons, attitude and intention to utilize bike-sharing.

Design/methodology/approach

The study initially conducted a semi-structured interview with 19 bike-sharing users and performed a thematic analysis to identify the context-specific motivators and barriers. The identified factors were then incorporated into the behavioral reasoning theory (BRT) framework and quantitatively examined using the data gathered from 412 Indian bike-sharing users.

Findings

The findings outlined the complex reasoning process underlying bike-sharing adoption and how environmental value and attitude are related to the reasons. Further, the study examined the moderating impact of environmental knowledge, which was overlooked in previous studies.

Practical implications

The study provides valuable suggestions to bike-sharing businesses, which helps them to induce facilitators and remove barriers.

Originality/value

Behavioral research in bike-sharing is in its embryonic stage. This is one of the initial attempts to address this knowledge deficit by comprehensively examining the factors affecting bike-sharing intention through the theoretical lens of BRT.

Details

Management of Environmental Quality: An International Journal, vol. 34 no. 6
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 10 November 2023

Muhammed Sajid, K.A. Zakkariya and Myriam Ertz

The zero-waste lifestyle (ZWL) is considered a reasonable step towards controlling waste generation and minimizing the consequences of human activities on the environment. The…

498

Abstract

Purpose

The zero-waste lifestyle (ZWL) is considered a reasonable step towards controlling waste generation and minimizing the consequences of human activities on the environment. The main aim of this study is to examine the behavioral antecedents of ZWL.

Design/methodology/approach

The study draws on the theoretical underpinnings of the theory of planned behavior (TPB) and the norm activation model (NAM) to develop a conceptual framework to understand the antecedents to ZWL. A cross-sectional survey among 349 randomly-selected consumers provided data analyzed with the partial least square-structural equation modeling (PLS-SEM) methodology.

Findings

The results demonstrate that personal norms, attitude, subjective norms and perceived behavioral control positively influenced the intention to adopt ZWL. Additionally, the study showed that the awareness of consequences influenced personal norms, attitudes and subjective norms. However, the study identified an intention–behavior gap in adopting ZWL.

Originality/value

This study serves as a pioneering exploration of the behavioral factors that impact the adoption of ZWL. Additionally, the paper endeavors to elucidate the underlying reasons behind the intention–behavior gap within this particular context. Consequently, the study offers substantial theoretical and practical implications aimed at promoting and fostering greater adoption of ZWL practices.

Details

Management of Environmental Quality: An International Journal, vol. 35 no. 3
Type: Research Article
ISSN: 1477-7835

Keywords

Available. Content available
Book part
Publication date: 10 December 2024

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Abstract

Details

Neurodiversity and Entrepreneurship
Type: Book
ISBN: 978-1-83753-798-3

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Case study
Publication date: 3 May 2022

Ann Mary Varghese, Debolina Dutta and Rudra Prakash Pradhan

The case focuses on Thivra Info Solutions Pvt Ltd, an entrepreneurial organization incubated by Prasannan (she/her) in 2017. The organization started with a mission to provide…

Abstract

Study level/applicability

The case focuses on Thivra Info Solutions Pvt Ltd, an entrepreneurial organization incubated by Prasannan (she/her) in 2017. The organization started with a mission to provide technology-based learning solutions for children diagnosed with autism spectrum disorder (ASD). Thivra Info Solutions Pvt Ltd had developed multiple offerings, including gamified learning, targeted to ASD and general ed-tech users. The firm also launched “Dwani,” the communicative-based learning app for ASD children. The initial feedback by users, parents and teachers had been encouraging. Prasannan was exploring avenues to scale the business when the Covid-19 pandemic affected all the operations.The case presents the multiple dilemmas entrepreneurial firms face in managing resources, finances, growth and product and customer focus. Students are encouraged to debate the organization strategy, product and consumer target segments and solutions to scale the business while managing frugal resources.

Subject area

This case study can be used in entrepreneurship, leadership, crisis management, business development, organizational behavior and technology.

Case overview

The case study describes the navigation of Thivra from a Generic Gamified App to its niche of catering for ASD students. The case presents the challenges presented to leadership to manage the crisis and try to grow their entrepreneurial venture. This case has been designed for use in business-to-consumer marketing or entrepreneurship, gender entrepreneurship, ed-tech-based startups, in MBA, executive MBA or executive education programs in the field. The case is suitable for those doing business in Asia, for post-graduate and under-graduate students studying business innovation, entrepreneurship, strategy and marketing. It is also appropriate for courses on gender entrepreneurship; women and crisis management; and product management. The case aims at facilitating classroom discussion on the extension of Indian-based ed-tech startups to ASD children.

Expected learning outcomes

Students will also be able to explore the following issues: to study the role played by a business model that withstands the competition over a long period and adopting sustainability; to describe the concept and implications of paradoxical leadership, thereby drawing its impact on business decisions; to analyze how a leader acts in terms of crisis from a startup point of view; to draw the phases and constraints of the enterprise development and compare and contrast it based on gender; to demonstrate the value to different constituents (ASD students, parents, teachers and ASD counselors) by understanding their differentiated needs and developing powerful value propositions for each. Articulating and demonstrating this value is key to gaining the buy-in of the various decision-making units; to understand how, having gained traction in one market segment (in this case, tractions with parents of ASD children), a company can develop new market segments; to study the issues and problems faced by startups in developing economies, especially the tech-based ones; and to understand the application of gamification on education and communication for ASD children.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 3: Entrepreneurship

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Article
Publication date: 13 November 2023

Thisara Manupriya Sathkumara, Anuradha Samarajeewa Waidyasekara and Hasith Chathuranga Victar

The use of renewable energy has become necessary because of the harmful effects of current energy sources on the environment, limited availability and financial crisis…

193

Abstract

Purpose

The use of renewable energy has become necessary because of the harmful effects of current energy sources on the environment, limited availability and financial crisis. Transparent solar panels have emerged as a promising technology for integrating renewable energy generation into building structures. Therefore, this paper aims to explore the feasibility of transparent solar panels for high-rise building façades in Sri Lanka.

Design/methodology/approach

The research apprehended a qualitative approach, including two expert interview rounds adhering to the Delphi technique with 17 and 15 experts each per round. Manual content analysis was incorporated to analyse the collected data.

Findings

Regarding operation and maintenance, the study emphasizes the importance of regular inspection, cleaning and repair of transparent solar panels to ensure optimal performance and longevity. These activities contribute to maximizing energy generation and maintaining the aesthetic appeal of the building. The benefits of implementing transparent solar panels on building façades are manifold. They include renewable energy generation, reduced greenhouse gas emissions, improved energy efficiency and enhanced architectural aesthetics. Furthermore, the research findings underscore the potential of transparent solar panels to contribute to Sri Lanka’s sustainable development goals and address the country’s increasing energy demand. However, the study also identifies challenges that need to be addressed for successful implementation.

Originality/value

This study contributes to understanding the feasibility of transparent solar panels for high-rise building façades in Sri Lanka. The research findings offer valuable insights into the operation and maintenance aspects, benefits, challenges and strategies for implementing transparent solar panels effectively. This knowledge can guide policymakers, architects and developers in making informed decisions regarding the integration of transparent solar panels, thereby promoting sustainable and energy-efficient building practices in Sri Lanka.

Details

Construction Innovation , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1471-4175

Keywords

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