V. Bindhu V, Joy Iong-Zong Chen, Badrul Hisham Bin Ahmad and Faizal Khan
Debajani Sahoo, Aditya Shankar Mishra and Hima Bindhu Vannem Reddy
This study aims to explore the motivators of mothers’ experience on their engagement behavior in the case of baby care toiletries. Additionally, the role of Brand trust and…
Abstract
Purpose
This study aims to explore the motivators of mothers’ experience on their engagement behavior in the case of baby care toiletries. Additionally, the role of Brand trust and commitment have also been evaluated.
Design/methodology/approach
The conceptual model was empirically tested based on the data collected through a survey using 320 samples from India and 431 samples from Sri Lanka. Data were analyzed using structural equation modeling.
Findings
Sensory and behavioral dimensions of brand experience can be considered as key drivers of brand trust and brand commitment among millennial mothers in the context of baby care toiletries. It was observed that brand trust had a significant positive impact on brand commitment. There was a significant relationship between brand trust, brand commitment and customer engagement. It was also inferred that brand loyalty is the consequence of customer engagement.
Practical implications
Marketers should gear up initiatives targeting new mothers through healthy aspects and genuine packaging to strengthen the mother’s trust through periodic uses of the product.
Originality/value
The present study is one of the unique empirical investigations that examine the antecedents of consumer engagement in the less researched context of high inherent risk products like baby toiletries.
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Priyakrushna Mohanty, Sreeraman Nandhi and MB Srinivasan
Purpose: This chapter addresses four primary objectives: evaluating current multinational heritage conservation initiatives, analyzing motivations behind corporate involvement…
Abstract
Purpose: This chapter addresses four primary objectives: evaluating current multinational heritage conservation initiatives, analyzing motivations behind corporate involvement, assessing the challenges, and introducing a Framework for Heritage Conservation as CSR Strategy (FHCCS).
Design/methodology/approach: This research can be categorized as conceptual research. Thematic content analysis has been performed on the data retrieved from 47 papers which were screened and acquired from various academic search engines.
Findings: This chapter revealed that multinational companies engage in heritage conservation initiatives as part of their corporate social responsibility (CSR) strategies, yielding benefits for both heritage sites and surrounding communities. Key motivations include enhancing corporate reputation, stakeholder relations, and long-term sustainability, with the FHCCS offering guidance for policymakers and practitioners.
Research limitations/implications: This chapter aims to provide insights for policymakers, academics, and practitioners, facilitating informed decision-making and enhancing the integration of heritage conservation into CSR strategies on a global scale.
Originality/value: The work tries to fill the research gap in understanding the integration of heritage conservation within CSR frameworks.
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Bindhu Kumari Sreekandan Nair Nidhin, Niluka Domingo, Thao Thi Phuong Bui and Suzanne Wilkinson
In light of climate change, the design and construction of buildings needs to shift from conventional to lower-carbon practices to maximise carbon reduction. Over the past few…
Abstract
Purpose
In light of climate change, the design and construction of buildings needs to shift from conventional to lower-carbon practices to maximise carbon reduction. Over the past few years, the zero carbon buildings (ZCBs) approach has been promoted worldwide as an effective way to reduce environmental impacts and mitigate climate change. Although zero-carbon policies, technologies, processes and products are widely available in the construction market, construction stakeholders play an important part in adopting relevant strategies to implement ZCBs successfully. This study investigates the knowledge of construction stakeholders involved in the design and construction of buildings regarding zero carbon initiatives in New Zealand.
Design/methodology/approach
The research was conducted using a literature review and an online questionnaire survey with various New Zealand's construction stakeholders.
Findings
The findings indicate a low level of knowledge regarding the design and construction of ZCBs. To successfully deliver ZCBs, the study suggests that construction stakeholders must have their self-awareness increased, especially in improving knowledge of whole-of-life embodied carbon reduction. The governments and construction sectors should devote more effort to establishing training programmes and knowledge-sharing platforms to improve stakeholder knowledge in carbon literacy, building assessment methods, energy modelling and life cycle assessment.
Originality/value
The research implications may assist the real-world uptake of the ZCBs approach by offering academics and practitioners an insight into the ZCBs knowledge gaps.
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Yasmin Murad, Haneen Abdel-Jabar, Amjad Diab and Husam Abu Hajar
The purpose of this study is to develop two empirical models that predict the shear strength of exterior beam-column joints exposed to monotonic and cyclic loading using Gene…
Abstract
Purpose
The purpose of this study is to develop two empirical models that predict the shear strength of exterior beam-column joints exposed to monotonic and cyclic loading using Gene expression programming (GEP).
Design/methodology/approach
The GEP model developed for the monotonic loading case is trained and validated using 81 data test points and that for cyclic loading case is trained and validated using 159 data test points that collected from different 9 and 39 experimental programs, respectively. The parameters that are selected to develop the cyclic GEP model are concrete compressive strength, joint aspect ratio, column axial load and joint transverse reinforcement. The monotonic GEP model is developed using concrete compressive strength, column depth, joint width and column axial load.
Findings
GEP models are proposed in this paper to predict the joint shear strength of beam-column joints under cyclic and monotonic loading. The predicted results obtained using the GEP models are compared to those calculated using the ACI-352 code formulations. A sensitivity analysis is also performed to further validate the GEP models.
Originality/value
The proposed GEP models provide an accurate prediction for joint shear strength of beam-column joints under cyclic and monotonic loading that is more fitting to the experimental database than the ACI-352 predictions where the GEP models have higher R2 value than the code formulations.
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The dislocation between what people are and what they have to do produces an erosion in values, dignity, spirit, and will (Maslow, Stephens, and Heil (1998)). For educators in the…
Abstract
The dislocation between what people are and what they have to do produces an erosion in values, dignity, spirit, and will (Maslow, Stephens, and Heil (1998)). For educators in the new millennia, these are trying times. The lack of prestige and autonomy combined with exponentially increasing demands contributes to the high rate of attrition, stress, and burnout. To stay the course and remain vibrantly engaged in the profession will require an extraordinary degree of self-care. This chapter offers a lens for viewing systemic factors affecting the educational landscape and underscores the need for educators to employ individual and collective strategies to preserve health and well-being.
Hyunah Cho, Simon Kang, Kimberly Zhao, Vrashabh Sugandhi and George Melissinos
Prototyping with affordable 3D printers empowers small businesses to create prototypes within a day and carry out multiple iterations of design, size, shape or assembly based on…
Abstract
Purpose
Prototyping with affordable 3D printers empowers small businesses to create prototypes within a day and carry out multiple iterations of design, size, shape or assembly based on analytical results, bringing better products to market faster. This paper aims to turn the ideas into proofs of concept, advance these concepts to realistic prototypes and investigate the quality of printed prototypes prior to large-scale production.
Design/methodology/approach
The experimental approach focuses on the prototyping of portable medicine containers by Fused Deposition Modeling (FDM), modifying the prototypes by adding auxiliary braille flags that indicate patient initials and dosing information, and performing the moisture permeation study as well as the stability study for model drug products (i.e. ibuprofen tablets, guaifenesin tablets, dextromethorphan HBr soft gel capsules).
Findings
The study shows that an affordable 3D printer helps to create functional and visual prototypes that give a realistic depiction of the design and offer physical objects that could be investigated for product quality and feasibility.
Originality/value
To the best of the authors’ knowledge, this study was the first attempt to use a desktop FDM-based 3D printer to prototype portable medicine containers in a blister packet appearance with auxiliary braille flags that help validate early concepts and facilitate the conversation on refining product features in a rapid and affordable manner.
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Johana Hajdini, Ursina Hajdini and Klejdi Cankja
In the past few decades, performance measuring systems have become important managerial tools for healthcare organizations. Healthcare performance metrics are a useful tool in…
Abstract
Purpose
In the past few decades, performance measuring systems have become important managerial tools for healthcare organizations. Healthcare performance metrics are a useful tool in understanding how healthcare organizations achieve their goals while satisfying the needs of their patients and conforming to national and international standards. Various efforts have been made to assess healthcare performance. Most of these measures are focused on a single perspective or developed by a single source to meet management and strategic objectives on time.
Design/methodology/approach
We develop a review of the literature to shed light on the measures used to assess performance in the healthcare sector at various points in time, as well as to establish a thorough understanding of healthcare performance measurement.
Findings
Developing real-time digital traceability of metrics and an integrative perspective that increases the actionability of information acquired is an attractive potential made possible by the introduction of new technologies and the digitization of data.
Originality/value
We conclude that a proper measurement system should be one to combine patient, physician, non-medical staff and system perspective, which will further facilitate the assessment of healthcare performance and the comparative function.