Subaveerapandiyan A., Sakthivel N., Mohammad Amees and Upasana Yadav
This study aims to explore the potential of virtual positioning systems (VPSs) in revolutionising library access. It examines the benefits and challenges associated with…
Abstract
Purpose
This study aims to explore the potential of virtual positioning systems (VPSs) in revolutionising library access. It examines the benefits and challenges associated with implementing VPSs.
Design/methodology/approach
The study takes a comprehensive approach by analysing library users’ current challenges in accessing physical resources and services within traditional library settings. It analyses the benefits of VPSs in enhancing library access, considering factors such as improved navigation, accessibility for personalised recommendations, virtual tours and interactive experiences. The study also examines the implications of implementing VPSs regarding library resource management, staff training and infrastructure requirements.
Findings
The findings reveal that VPS has the potential to address various challenges faced by library users, such as limited availability of resources, inconvenient locations and inadequate access for individuals with special needs. VPS offers improved navigation, enhanced accessibility, personalised recommendations, virtual tours and interactive experiences. Implementing VPSs requires robust technological infrastructure, user adoption, privacy considerations and system maintenance. Libraries must invest in hardware, network infrastructure, staff training and data protection measures.
Originality/value
This study contributes to the ongoing discourse surrounding the transformation of libraries and the assimilation of emergent technologies. It highlights the potential of VPSs in revolutionising library access. By embracing the latent potential of VPSs, libraries can transcend physical boundaries, enhance user experiences and ensure seamless access to a wealth of resources in a digitised world.
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A. Subaveerapandiyan, Mohammad Amees, Lovely M. Annamma, Upasana Yadav and Kapata Mushanga
This survey-based study aims to explore the research data dissemination and requesting practices of Arab researchers. It investigates the reasons, types, methods, barriers and…
Abstract
Purpose
This survey-based study aims to explore the research data dissemination and requesting practices of Arab researchers. It investigates the reasons, types, methods, barriers and motivations associated with data sharing and requesting in the Arab research community.
Design/methodology/approach
A cross-sectional survey was conducted with 205 Arab researchers representing various disciplines and career stages. Descriptive statistics were used for data analysis.
Findings
The study found that 91.2% of Arab researchers share data, while 56.6% access data from others. Reasons for sharing include promoting transparency and collaboration while requesting data is driven by the need to validate findings and explore new research questions. Processed/analysed data and survey/questionnaire data are the most commonly shared and requested types.
Originality/value
This study contributes to the literature by examining data sharing and requesting practices in the Arab research community. It provides original insights into the motivations, barriers and data types shared and requested by Arab researchers. This can inform future research and initiatives to promote regional data sharing.
Peer review
The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2023-0283
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This study aims to contribute to the darker side of consumer–brand interactions by examining the relationship between consumer-related antecedents, particularly consumer…
Abstract
Purpose
This study aims to contribute to the darker side of consumer–brand interactions by examining the relationship between consumer-related antecedents, particularly consumer personality traits, in triggering brand-hate emotions. Additionally, the link between brand hate and brand forgiveness was also taken into account, as well as the moderating impact of personality attributes. The impact of brand forgiveness on consumer coping behavior was investigated, particularly for brand switching (flight) and negative word-of-mouth (NWOM) (fight) on Indian e-commerce shopping websites/apps.
Design/methodology/approach
Using a structured questionnaire survey and a nonprobability purposive sampling approach, data were obtained from 438 online shoppers who had experienced hate directed at a particular shopping website or app. The hypotheses were tested statistically using partial least squares (PLS) structural equation modeling with SmartPLS 4 software.
Findings
First, the findings demonstrate that agreeableness, extraversion and neuroticism significantly affected brand hate. Second, the results indicate that personality traits, particularly extraversion and conscientiousness from the Big-Five model, play a substantial role in moderating the relationship between brand hate and brand forgiveness. Third, the study also reveals the significance of brand forgiveness in mitigating the adverse consequences of NWOM and brand switching in the context of e-commerce platforms.
Practical implications
Practical steps such as complaint-management processes and prompt resolutions through an appropriate means of active interaction and understanding the consumer’s personality when their concerns are heard and handled can help brand managers earn customers’ forgiveness and reduce brand hate toward e-commerce websites/apps.
Originality/value
Based on the authors’ understanding, this study is the initial one to incorporate brand hate, brand forgiveness and coping strategies into the model in a service context with the interaction effect of consumer personality traits.
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Arpita Khare and Pradeep Kautish
The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the…
Abstract
Purpose
The research examined the influence of cosmopolitanism, global self-identity and online communities on Indian consumers’ green knowledge and consequently, its effect on the perception of green apparel product attributes.
Design/methodology/approach
A mall intercept technique was used for data collection in four cities in India. The hypothesized relationships were examined through structural equation modeling.
Findings
Cosmopolitanism, global self-identity and online communities influenced green knowledge. Green knowledge influenced Indian consumers’ perception of green apparel. The results indicate that social conformance and identification with online communities predicted consumers’ understanding of green apparel.
Research limitations/implications
The research focused on green knowledge, cosmopolitanism, online communities and consumers’ perception of green apparel. The role of demographics, culture and product attributes like price, quality, promotions and design were not considered and may provide valuable insights.
Practical implications
Green apparel manufacturers can communicate about the product attributes by linking it with growing global environmental consciousness, cosmopolitanism and global self-identity traits that focus on green consumption. Online communities can be used to inform, educate and promote green apparel.
Social implication
The study will pave the way forward to explore green consumption paradigms among fashion-oriented consumers in the Indian market who drive sustainable behavior.
Originality/value
The research suggested that conformance with global values and identification with online communities can be critical in helping consumers understand green apparel. It examined the importance of offline and online social conformance in evaluating green apparel.
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Kaustav Ghosh and Subhajit Bhattacharya
This study aims to explore the antecedents related to luxury brand loyalty in the Indian Gen Z consumer segment. It obtains the connection between luxury brand attachment, luxury…
Abstract
Purpose
This study aims to explore the antecedents related to luxury brand loyalty in the Indian Gen Z consumer segment. It obtains the connection between luxury brand attachment, luxury brand trust and luxury brand loyalty. The study also envisages how luxury brand trust plays a mediation role in strengthening the relationship between luxury brand attachment and luxury brand loyalty in the Indian Gen Z consumer segment.
Design/methodology/approach
The empirical investigation is based on the Indian Gen Z consumer segment. Data was acquired with the help of a structured questionnaire, following convenience and snowball sampling techniques. A total of 230 primary responses was used for the statistical analysis of the present research. The analysis was carried out with the help of SmartPLS software to validate a proposed model and corresponding hypotheses.
Findings
The research findings demonstrate that two major branding outcomes support luxury brand loyalty behavior in the Indian Gen Z consumer segment: luxury brand attachment and luxury brand trust. Corporate social responsibility (CSR) attributes and sustainability attributes, luxury product attributes, luxury brand attributes and social media attributes positively influence luxury brand attachment in the Indian Gen Z consumer segment. CSR attributes and sustainability attributes have negligible contribution toward positively influencing luxury brand trust towards the same. However, when luxury brand trust is combined with luxury brand attachment, then luxury brand trust plays a significant role in enhancing luxury brand loyalty among the Indian Gen Z consumer segment. Then, luxury brand attributes, product attributes and social media attribute positively impact luxury brand trust in the Indian Gen Z consumer segment. The study also identifies that luxury brand trust plays a significant mediation role in consolidating the relationship between attachment and loyalty.
Originality/value
The proposed model in the research is an integrated framework comprising maximum potential variables that can positively influence luxury brand loyalty in the Indian Gen Z consumer segment. The analysis in the research shows the mediation role of luxury brand trust between luxury brand attachment and luxury brand loyalty in the Indian Gen Z consumer segment. This study has also identified the vital role of luxury brands’ CSR attributes and sustainability attributes to support luxury brand loyalty.