Search results

The purpose of this paper is to fill the void of empirical cross‐industry research in the area of corporate sustainability management and its business case.

Nine industries (oil and gas, utility, aviation, automotive, chemical, pharmaceutical, technology, financial services and food and beverage) are compared in terms of their environmental and social issues, the pressure they face from their stakeholders, and the resulting business case for corporate sustainability. For this approach, a mixed methods design was employed featuring semi‐structured interviews with managers (sustainability experts, business managers from various functions) and external stakeholders); and self‐completion questionnaires (also targeting sustainability experts and business managers) to collect complementary quantitative data. It was possible to draw upon more than 400 interviews and 1,100 questionnaires.

It was ascertained that the business case is clearly sector‐specific and difficult for companies to build for several reasons: limited relevance of social and environmental risks and opportunities to companies' core business; numerous and highly‐fragmented stakeholder demands; and lack of basic organizational capacities to collect and process relevant data.

This paper is primarily relevant to practitioners. It looks beyond the usual “sustainability rhetoric”, as it provides a much differentiated (since cross‐industry) view on the drivers and barriers to corporate sustainability.

This paper aims to solve the issue of target positioning in auto stiffener bonder (ASB) systems for flexible printed circuits.

The proposed approach uses Phong’s bidirectional reflectance distribution function (BRDF) model to simulate the reflection of light off a target in ASB systems to predict the current pose of the target based on image brightness, update the template, decrease the initial errors in the template and narrow down the search range.

The experimental results indicate that the proposed approach can predict the inclination angle of the target with precision, presenting angle prediction errors of less than three degrees. Furthermore, with larger inclined angles, the overall matching errors were less than 1.5 pixels. Comparisons with the unmodified matching algorithm revealed that the proposed approach resulted in 65 per cent less calculation time for the algorithm and 14 per cent higher overall work efficiency in the ASB system.

The edge-based perspective shape matching algorithm was modified using the Phong BRDF model and enhanced algorithm efficiency with the target pose prediction method while ensuring the precision and robustness of the system. The proposed approach has high potential value and can be expanded to recognition systems for objects with varying inclination angles and highly reflective surfaces.

The development in the German-speaking countries of International Management (IM) as an academic discipline is analyzed both from a research-oriented and an institutional standpoint. This development is characterized by a relatively long run-up after early beginnings in the 1920s and a steep jump during the past 15–20 years. Business Administration and Strategic Management rather than Economics have influenced the IM field which is now an established subject in its own right. The resulting discipline is well on its way to overcoming an alleged “black hole-image” of international isolation on the part of German-speaking countries’ scholars.

A number of scholars including Benno Signitzer and Jacquie L'Etang have proposed public diplomacy as an alternative model to describe and/or inform the practices of public relations. However, international relations and political science scholars claim major differences between public diplomacy and PR, and few studies have sought to reconcile these claims and counter‐claims. The purpose of this paper is to report a comparative analysis of key concepts and principles of public diplomacy.

This article reports a comparative analysis of key concepts and principles of public diplomacy and the “new diplomacy” as described by Shaun Riordan and public relations (PR) as defined in Excellence theory and other contemporary models of PR to identify commonalties as well as divergences, and discusses how these can inform PR theory and practice.

This analysis shows similarities between these fields of practice, as well as six unique concepts and principles of public diplomacy and “new diplomacy” that inform corporate diplomacy and organisational diplomacy as an alternative paradigm to “public relations”.

Reconceptualising PR as corporate and organisational diplomacy involves much more than a name change. It recasts PR within alternative theoretical frameworks that are significantly different to those of dominant paradigms of PR and informs new and refined approaches to practice.

Adopting the concepts and principles of public diplomacy and “new diplomacy” also would provide a more ethical and societally‐orientated approach to PR.

Most studies comparing public diplomacy and PR have focussed on commonalities with a view to expanding PR's territorial claim or gaining validation of PR. This analysis takes the opposite approach, identifying concepts and principles of public diplomacy and “new diplomacy” that contribute to an alternative paradigm of PR that is more effective, more societally‐orientated, more ethical, and ultimately more publicly accepted.

The purpose of this paper is to present a detection method based on computer vision for automatic flexible printed circuit (FPC) defect detection.

This paper proposes a new method of watershed segmentation based on morphology. A dimensional increment matrix calculation method and an image segmentation method combined with a fuzzy clustering algorithm are provided. The visibility of the segmented image and the segmentation accuracy of a defective image are guaranteed.

Compared with the traditional one, the segmentation result obtained in this study is superior in aspects of noise control and defect segmentation. It completely proves that the segmentation method proposed in this study is better matches the requirements of FPC defect extraction and can more effectively provide the segmentation result. Compared with traditional human operators, this system ensures greater accuracy and more objective detection results.

The extraction of FPC defect characteristics contains some obvious characteristics as well as many implied characteristics. These characteristics can be extracted through specific space conversion and arithmetical operation. Therefore, more images are required for analysis and foresight to establish a more widely used FPC defect detection sorting algorithm.

This paper proposes a new method of watershed segmentation based on morphology. It combines a traditional edge detection algorithm and mathematical morphology. The FPC surface defect detection system can meet the requirements of online detection through constant design and improvement. Therefore, human operators will be replaced by machine vision, which can preferably reduce the production costs and improve the efficiency of FPC production.

Complicated tubes extensively exist in the industrial equipment. The manufacturing precision of the tubes is difficult to be ensured with bending machine. Therefore, the tubes’ 3D geometric error should be fixed according to measurement results. However, there are no convenient methods to accomplish the measurement accurately and effectively. Thus, this paper aims to propose a new tube measurement method to achieve tube's automatic measurement. The accurate measurement results can be used to fix the geometric error of the tube to achieve stress-free assembly.

Tubes’ shape can be determined by control points. First, the point clouds of the centre line by multi-stereo-vision technology are reconstructed. Then, the point clouds to the spine of the tube are thinned by moving least-squares and segmented into lines and arcs. Finally, the control points are calculated and the model is reconstructed. The authors can get the tube’s geometric dimensions from the model.

The experiment results indicate that the multi-stereo-vision technology can solve the occlusion problem and measure the complicated tubes efficiently and accurately.

The paper proposed a tube measurement method. The repeatability measuring precision was 0.12 mm, and the absolute measuring precision was within 0.78 mm. The tube spectra assessed in this paper are in the range of angles between two adjacent line segments of 3-177° and the shortest length of the line segment is greater than 5 mm, confirming that the proposed algorithm can measure various complicated tubes effectively and accurately.

Purpose – The advancement of multimedia technology has spurred the use of multimedia in business practice. The adoption of audio and visual data will accelerate as marketing scholars become more aware of the value of audio and visual data and the technologies required to reveal insights into marketing problems. This chapter aims to introduce marketing scholars into this field of research.Design/methodology/approach – This chapter reviews the current technology in audio and visual data analysis and discusses rewarding research opportunities in marketing using these data.Findings – Compared with traditional data like survey and scanner data, audio and visual data provides richer information and is easier to collect. Given these superiority, data availability, feasibility of storage, and increasing computational power, we believe that these data will contribute to better marketing practices with the help of marketing scholars in the near future.Practical implications: The adoption of audio and visual data in marketing practices will help practitioners to get better insights into marketing problems and thus make better decisions.Value/originality – This chapter makes first attempt in the marketing literature to review the current technology in audio and visual data analysis and proposes promising applications of such technology. We hope it will inspire scholars to utilize audio and visual data in marketing research.