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Article
Publication date: 30 October 2018

Ömer Torlak, Müjdat Özmen, Muhammet Ali Tiltay, Mahmut Sami İşlek and Ufuk Ay

The purpose of this paper is to theorize and empirically investigate the formation of consumer’s consumption ritual experiences and discourses associated with Feast of Sacrifice.

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Abstract

Purpose

The purpose of this paper is to theorize and empirically investigate the formation of consumer’s consumption ritual experiences and discourses associated with Feast of Sacrifice.

Design/methodology/approach

The authors have approached the data from assemblage theory perspective. By use of ethnographic participant observation and in-depth interviews, seven themes are uncovered and discussed: meaning of Qurban, preparation of the ritual, Qurban choice, meat, Qurban ritual, marketplace and framing of discourses.

Findings

This study provides a theoretical development in which it depicts that assemblage theory can be used in the context of religious rituals such as the Feast of Sacrifice. This suggests that parts forming the social phenomena include different meanings and functions in different assemblages to the ritual, which has a structure with a particular process, roles and content scenario. This implies that even the most structured social phenomena as religious rituals can be accepted as social assemblage where every individual experiences his/her own ritual with the parts that have ever-changing material and expressive roles.

Originality/value

This study will contribute to the literature on religious rituals and practices through viewing ritual as an assemblage including material and expressive features as well as human and non-human actors. Besides, this study aims to find out whether there is a constant consumer and the concept of ritual by focusing on buying experiences of consumer in Feast of Sacrifice in Turkey.

Details

Journal of Islamic Marketing, vol. 10 no. 2
Type: Research Article
ISSN: 1759-0833

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Book part
Publication date: 16 June 2021

Hiroko Kawamorita, Yashar Salamzadeh, Ali Kahramanoğlu, Kürşat Demiryürek, Nur İlkay Abacı and Noriyuki Takahashi

This chapter addresses the impact of gendered social capital in developing countries to understand the barriers and opportunities to women's entrepreneurship with social capital…

Abstract

This chapter addresses the impact of gendered social capital in developing countries to understand the barriers and opportunities to women's entrepreneurship with social capital development and also to examine factors influencing the development of social capital for women and how the identified factors benefit the creation of their entrepreneurial activities. This study follows a systemic literature review to achieve the purpose of the research by examining the selected articles in both English and Turkish, followed by factor comparison between developing, developed countries, and world datasets obtained from Global Entrepreneurship Monitor (GEM) database. The finding shows that social capital strongly impacts the entrepreneurial activities among women entrepreneurs in developing countries, especially in Turkey. Although the academic and practical studies on this field were started about two decades ago in Turkey, it has faced a radical increase in last 5 years and many practitioners and scholars working on these concepts. The clusters in English and Turkish resources are almost the same; however, the density and number of key terms are much lower in Turkish literature which shows a gap for Turkish researchers to publish more in this field to examine variables for better view about women entrepreneurship and social capital related to it.

Details

The Emerald Handbook of Women and Entrepreneurship in Developing Economies
Type: Book
ISBN: 978-1-80071-327-7

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