Search results

The current study aims to analyze the mediating role of perceived risk from private label apparels in between the familiarity and consumer purchase intention (PI).

Exploratory factor analysis and structural equation modeling techniques were utilized for evaluating the relationship between different constructs. Participants were given the opportunity for expressing their degree of approval or disapproval using a series of statements using a five-point Likert scale. For the purpose of the survey, a total of 400 participants were selected.

The finding highlights the mediating role of perceived risk between familiarity and PI of consumers toward private label apparels. When there is a mediator, the direct influence of familiarity on PI is absorbed.

This research aims to offer an understanding of buyer preferences in developing markets as well as providing suggestions for retailers and marketers on how to successfully promote and position private label apparel in such an environment through investigating the importance of familiarity with private label apparel. While doing so, it develops the premise that familiarity with private label apparel directly impacts perceived risk while indirectly impacting PI of consumers towards private label apparel.

The objective of the study is to systematically review the existing research in the topical domain of farmers’ direct link with supermarkets. The authors present a state-of-the-art structure of the field and provide directions for future research in the domain. The major aim of this study is to synthesize the research field and answer some specific questions, like what do we know about this field and where should we be heading.

A pool of 275 articles published from 2002 to 2022 were retrieved from the Scopus database and analyzed using the R-based Biblioshiny and visualized using VOSviewer. The research design is a mix of quantitative bibliometric technique and qualitative content analysis. Bibliometric method ensures the objectivity while content analysis ensures the scholarly evaluation.

Major findings include production trend, dominant keywords, leading publication outlets and country-wise analysis of the selected articles. The authors found that sub-domains like economic aspects, participation hurdles and the rise of supermarkets are the most researched topics while operational issues, their pragmatic solutions, sustainability and innovation are the emerging sub-fields that need more academic attention.

The major limitation is the use of single data source, i.e. Scopus, and it is quite possible that useful studies that are not covered by Scopus remain excluded.

This study is one of the first attempts to systematically review the previous research on the selected topic. It will help researchers to understand the present status, identify future research directions, and pursue more reasonable and relevant topics of research.

The purpose of this paper is to determine the relationship between employee empowerment (structural empowerment [SE] and psychological empowerment [PE]), employee commitment (EC) and organizational citizenship behavior (OCB) within the unique context of a learning organization in the Indian retail sector.

The investigation was conducted using a survey-based questionnaire approach. Data were gathered from 222 frontline employees working in different retail stores in India. The researcher used AMOS 22.0 version and SPSS 22.0 version for the data analysis.

This study concluded that SE and PE have a positive and significant influence on OCB and EC. In addition, EC is a mediator between employee empowerment (SE and PE) and OCB.

This research is built on cross-sectional data with a limited sample size, that is, 222 sample size. This study also offers some practical insights to managers of retail stores.

To the best of authors’ knowledge, this study is the first to empirically investigate the mediating role of EC between SE and OCB. By focusing on the interplay of these variables within a learning organization, this study sheds light on the mechanisms driving employee behavior and organizational dynamics in this rapidly evolving retail sector.