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Article
Publication date: 19 August 2022

Tzong-Ru (Jiun-Shen) Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira and Gøran Svensson

This paper aims to examine the common denominators of measurement properties of a Triple Bottom Line (TBL) dominant logic for business sustainability through time and across…

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Abstract

Purpose

This paper aims to examine the common denominators of measurement properties of a Triple Bottom Line (TBL) dominant logic for business sustainability through time and across business contexts.

Design/methodology/approach

The method was based on a quantitative approach and a questionnaire survey in corporate Taiwan with a response rate of 68.5%.

Findings

This article uncovers and fortifies common denominators through time between oriental and occidental business contexts.

Practical implications

The framework of TBL dominant logic for business sustainability establishes a toolbox for practitioners to examine economic, social and environmental elements as the marketing strategy in connection with business sustainability.

Social implications

This enables to validate the framework of TBL dominant logic for business sustainability in previous research. Multiple dimensions are validated through time and across business contexts.

Originality/value

This study contributes to existing theory and previous research by fortifying the framework of TBL-dominant logic for business sustainability. The twenty-dimensional framework demonstrates universal measurement properties through time and across oriental and occidental business contexts.

Details

Marketing Intelligence & Planning, vol. 40 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 28 February 2020

Tzong-Ru Lee, Nirote Sinnarong, Yi-Hsiang Hsu, Hsiang-Ying Lan, Ching-Hua Yeh and Per Hilletofth

The purpose of this paper is to investigate the problem faced by many Taiwanese restaurant owners who trying to set up their shops in Thailand.

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Abstract

Purpose

The purpose of this paper is to investigate the problem faced by many Taiwanese restaurant owners who trying to set up their shops in Thailand.

Design/methodology/approach

Two surveys were conducted in this study. The first interview questionnaire was designed using the factors proposed by Parasuraman et al. (1988, 1991) and given to restaurant owners/managers who successfully set up shops in Thailand. The second questionnaire was constructed specifically for Thai consumers.

Findings

Gray relational analysis (GRA), theory of inventive problem-solving (teoriya resheniya izobreatatelskikh zadatch, TRIZ) and interpretive structural model (ISM) were used to identify potential difficulties and to determine the key factors impacting the shop establishment and development in Thailand. The results provide a set of strategic sequence when launching restaurant in Thailand.

Originality/value

A result of GRA determined 14 important factors that influence customer perception of quality service. A TRIZ analytic process provided 17 strategies when setting up overseas shop and the ISM class diagram shown the three phases needed to be considered before restaurant owners can set up shops abroad. The three phases are construction, operation and competition phases. These set of strategies sequence when launching a restaurant in Thailand.

Details

European Business Review, vol. 33 no. 2
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 15 May 2023

Tzong-Ru Lee, Yong-Shun Lin, Erne Suzila Kassim and Stephanie Sebastian

The main objective of this research is to investigate the factors that influence consumer purchase decisions for halal products before and during the COVID-19 pandemic, based on…

770

Abstract

Purpose

The main objective of this research is to investigate the factors that influence consumer purchase decisions for halal products before and during the COVID-19 pandemic, based on the Engel-Kollat-Blackwell (EKB) theory.

Design/methodology/approach

The research was conducted as a survey. The influencing factors were determined based on the grey relational analysis (GRA) approach.

Findings

The findings indicate before the COVID-19 pandemic, consumers mainly purchased halal products based on four key factors: purchasing experience, certification label, Internet searches and past consumption experience. However, during the pandemic, the ranking and factors have changed to six indicators, which are past consumption experience, purchasing experience, certification labels, standardized specifications, Internet searches and halal certification labels.

Research limitations/implications

The study was limited by the sample size and geographical area. Nevertheless, the findings could be further explored by expanding related theories toward understand human decisions based on spiritual beliefs.

Practical implications

The findings of this study have important implications for research, practice and society. Understanding the factors influencing halal purchase decisions before and during the pandemic can help businesses, policymakers and halal certification bodies to better cater to consumers' needs and preferences and ensure the continued growth and development of the halal industry.

Originality/value

This study evaluates halal purchasing decisions between periods of certainty and uncertainty by using the GRA. Changes in halal consumption and purchase decisions in response to COVID-19 pandemic have become an emerging topic of discovery. The study addresses the gap in the literature regarding changes in consumer decision pattern.

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Article
Publication date: 14 September 2021

Tzong-Ru Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira and Göran Svensson

The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context…

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Abstract

Purpose

The purpose of the paper is to test and compare a framework of firms' business sustainability endeavours with internal and external stakeholders in an oriental business context and to verify the validity and reliability of a stakeholder framework through time and across oriental and occidental business contexts.

Design/methodology/approach

Quantitative approach based on a questionnaire survey in corporate Taiwan with a response rate of 68.5%. Multivariate analysis is undertaken to uncover the measurement properties of a stakeholder framework.

Findings

A framework of firms' business sustainability endeavours with internal and external stakeholders appears valid and reliable through time and across occidental and oriental business contexts.

Research limitations/implications

This study verifies and fortifies a stakeholder framework through time and across business contexts consisting of five stakeholder groups: upstream, the focal firm, downstream, market and societal.

Practical implications

The framework of firms' business sustainability endeavours provides guidance to firms in their endeavours of business sustainability with internal and external stakeholders.

Originality/value

This study contributes to existing theory and previous studies by validating a stakeholder framework of business sustainability with internal and external stakeholders beyond occidental business context to be also valid and reliable in oriental ones.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 5
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 19 April 2023

Jyh-Liang Guan, Tzong-Ru Lee, Pierre Mostert, Göran Svensson and Nils M. Høgevold

This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships.

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Abstract

Purpose

This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships.

Design/methodology/approach

In this study snowball sampling was used to identify relevant purchase and sales managers to collect data from two cross-industrial samples in Taiwan pertaining to purchase and sales business relationships.

Findings

The results display the validity and reliability of the nomological framework in both purchase and sales business relationships.

Research limitations/implications

This study verifies the results in previous studies based on purchase business relationships and that the framework also appears to be valid and reliable in sales business relationships.

Practical implications

This study provides purchase and sales managers with insights to assess both their firms' inbound and outbound business relationships in purchases and sales.

Originality/value

This study creates a connection between purchase and sales business literature offering opportunities for further research.

Details

Journal of Contemporary Marketing Science, vol. 6 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

Available. Content available
Article
Publication date: 28 August 2009

Tzong-Ru Lee and Goran Svensson

808

Abstract

Details

European Business Review, vol. 21 no. 5
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 December 1999

Tzong‐Ru Lee and Ji‐Hwa Ueng

In a modern business environment, employees are a key resource to a company. Hence, the competitiveness of a company depends largely on its ability to treat employees fairly…

3445

Abstract

In a modern business environment, employees are a key resource to a company. Hence, the competitiveness of a company depends largely on its ability to treat employees fairly. Fairness can be attained by using the load‐balancing methodology. Develops an integer programming model for vehicle routing problems. There are two objectives, first, to minimize the total distance, and second, to balance the workload among employees as much as possible. We also develop a heuristic algorithm to solve the problems. The findings show that the proposed heuristic algorithm performs well to our 11 test cases.

Details

International Journal of Physical Distribution & Logistics Management, vol. 29 no. 10
Type: Research Article
ISSN: 0960-0035

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Article
Publication date: 27 September 2011

Booi Hon Kam, Ling Chen and Richard Wilding

This paper aims to examine how Chinese apparel retailers manage their production outsourcing risks and why they elect to manage those risks in a particular manner.

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Abstract

Purpose

This paper aims to examine how Chinese apparel retailers manage their production outsourcing risks and why they elect to manage those risks in a particular manner.

Design/methodology/approach

The investigation used the case study approach to explore factors driving two Chinese apparel retailers operating in different market environments to manage their production outsourcing risks.

Findings

The selection of production outsourcing risk management strategies hinges on what apparel retailers view as the most important value their products provide to customers. Product values were linked to specific product characteristics as well as the market environment in which the apparel retailers operated. The retailer that regarded product quality as a key value driver was found to place emphasis on manufacturer selection and use of a formal contract for process control. The retailer that viewed newness and variety as a value driver opted to cultivate a strong, committed business relationship based on Guanxi to achieve speed‐to‐market.

Research limitations/implications

As a case study research, the findings of this study have their limitations in generalisability. Given that one of the retailers did not invoke Guanxi to cultivate a long‐term business relationship with its outsourced manufacturers, the role of Guanxi in outsourcing risk management in China deserves further exploration, as businesses in China become more globalised.

Practical implications/value

This study grounds mainstream outsourcing strategy literature on operational practice through case studies. It highlights the influence of both product characteristics and market environment in dictating the choice of outsourcing risk management strategies in apparel manufacturing.

Originality/value

The study views outsourcing risk management from the perspective of minimizing outsourcing failures, rather than achieving outsourcing success. It reveals that risk management behavior of apparel retailers was linked to the notion of value protection, which varied according to what they considered as their principal product value drivers.

Details

Supply Chain Management: An International Journal, vol. 16 no. 6
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 3 May 2011

Po‐Yin Lin, Tzong‐Ru (Jiun‐Shen) Lee and Agnieszka M. Dadura

The purpose of this paper is to determine the key success factors (KSFs) of purchasing decision making of overseas importers of Taiwanese products and the Taiwanese exporters; and…

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Abstract

Purpose

The purpose of this paper is to determine the key success factors (KSFs) of purchasing decision making of overseas importers of Taiwanese products and the Taiwanese exporters; and second, to translate these KSFs into critical problems and formulate strategies to solve them.

Design/methodology/approach

The authors use grey theory to identify the KSFs. In the end, 24 KSFs are obtained and changed into 22 critical problems. That is, the authors define what characteristics need to be improved for each critical problem and what characteristics could worsen (deteriorate) when the improved parameters are applied to solve the critical problems. Then, the authors use the TRIZ contradiction matrix to determine inventive principles they relate to and apply them to formulate the strategies for the hand‐tool industry.

Findings

The study offers short‐, medium‐ and long‐term improvement strategies for companies in the hand‐tool industry in the area of purchasing decision making.

Originality/value

The paper contributes in four ways. First, in understanding the overseas importers and the Taiwanese exporters' purchasing decision making with reference to the hand‐tool industry in Taiwan. Second, it determines B2B communication tools, which is a theoretical contribution of this paper to the literature. Third, companies in Taiwan and other countries can also apply strategies formulated in this research to solve similar problems. Finally, it simulates the critical problems and its solutions in the operations.

Details

Journal of Manufacturing Technology Management, vol. 22 no. 4
Type: Research Article
ISSN: 1741-038X

Keywords

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Article
Publication date: 1 January 2012

Tzong‐Ru (Jiun‐Shen) Lee, Thi Phuong Nha Le, Andrea Genovese and Lenny S.C. Koh

The criteria selection of green suppliers is an interesting and practical research topic. With the development and consciousness of environmental management, this issue has…

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Abstract

Purpose

The criteria selection of green suppliers is an interesting and practical research topic. With the development and consciousness of environmental management, this issue has received a significant consideration from academics, researchers and businessmen. The purpose of this paper is to study what factors are considered to be the most important when choosing partners/suppliers in a green supply chain, with reference to the Taiwanese hand tool industry, as this industry plays a major role in the Taiwanese economy.

Design/methodology/approach

Inheriting from previous researches, the literature about green supplier selection that appeared in international journals from 1997 to 2009 was reviewed. Then, the integrating fuzzy analytical hierarchy process (FAHP) approach is proposed to select the most important criteria for green supplier selection in the Taiwanese hand tool industry.

Findings

Ultimately, a list of criteria, along with their priority levels, is presented, not only to support Taiwanese hand‐tool companies when selecting suppliers, but also to help the suppliers of these companies to improve their performance in order to meet customers' (hand‐tool companies) requirements.

Originality/value

The approach used in this paper to select green suppliers can be applied to other industrial or geographical settings.

Details

Journal of Manufacturing Technology Management, vol. 23 no. 1
Type: Research Article
ISSN: 1741-038X

Keywords

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