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Introduces a way to design geographically distributed virtual prototyping, a new Internet technology, in order to facilitate designer‐customer communication in the product development of small electronic devices, such as mobile telephones. First, we will present our research in the concept design domain with a set of requirements focusing on communication between the designer and the customer. Second, a technique called “smart virtual prototyping” will be presented to elaborate on the virtual prototyping techniques to be used over the World Wide Web. Third, we will present the main ideas, architecture and selected software techniques of WebShaman, which is an application built to demonstrate how a distributed virtual prototyping system could support geographically distant designer‐customer communication. Finally, we discuss the possible impact of the distributed virtual prototyping approach on the WWW community.