Tripti Agarwal, Prarthna Agarwal Goel, Hom Gartaula, Munmum Rai, Deepak Bijarniya, Dil Bahadur Rahut and M.L. Jat
Increasing trends of climatic risk pose challenges to the food security and livelihoods of smallholders in vulnerable regions, where farmers often face loss of the entire crop…
Abstract
Purpose
Increasing trends of climatic risk pose challenges to the food security and livelihoods of smallholders in vulnerable regions, where farmers often face loss of the entire crop, pushing farmers (mostly men) out of agriculture in destitution, creating a situation of agricultural making agriculture highly feminization and compelling male farmers to out-migrate. Climate-smart agricultural practices (CSAPs) are promoted to cope with climatic risks. This study aims to assess how knowledge related to CSAPs, male out-migration, education and income contribute to the determinants of male out-migration and CSAPs adoption and how they respond to household food security.
Design/methodology/approach
Sex-disaggregated primary data were collected from adopter and non-adopter farm families. STATA 13.1 was used to perform principle component analysis to construct knowledge, yield and income indices.
Findings
Yield and income index of adopters was higher for men than women. The probability of out-migration reduced by 21% with adoption of CSAPs. An increase in female literacy by 1 unit reduces log of odds to migrate by 0.37. With every unit increase in knowledge index, increase in log-odds of CSAPs adoption was 1.57. Male:female knowledge gap was less among adopters. Non-adopters tended to reduce food consumption when faced with climatic risks significantly, and the probability of migration increased by 50% with a one-unit fall in the nutrition level, thus compelling women to work more in agriculture. Gender-equitable enhancement of CSAP knowledge is, therefore, key to safeguarding sustainable farming systems and improving livelihoods.
Social implications
The enhancement of gender equitable knowledge on CSAPs is key to safeguard sustainable farming systems and improved livelihoods.
Originality/value
This study is based on the robust data sets of 100 each of male and female from 100 households (n = 200) using well-designed and validated survey instrument. From 10 randomly selected climate-smart villages in Samastipur and Vaishali districts of Bihar, India, together with focus group discussions, the primary data were collected by interviewing both men and women from the same household.
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Ginni Chawla, Tripti Singh, Rupali Singh and Sonal Agarwal
Viewed in the context of liberalization, privatization and globalization, the socio-economic and legal environment facing the unions have changed, throwing them into clutches of…
Abstract
Purpose
Viewed in the context of liberalization, privatization and globalization, the socio-economic and legal environment facing the unions have changed, throwing them into clutches of adversity and destitution. The purpose of this paper is to identify the reasons (i.e. antecedents) behind workers’ participation in union activities (such as strikes, rallies, demonstrations) in today’s scenario, and to understand how these participation tactics influence workers’ performance (i.e. worker behavior effectiveness) at work.
Design/methodology/approach
A range of published sources is drawn on, including quantitative, survey based and qualitative, case-study and other evidence for building the conceptual review.
Findings
The investigation clearly indicates that contemporary challenges facing unions in the present scenario prompt industrial actions. Only specific and genuine grievances and justifiable demands motivate workers to form a strong emotional attachment to their unions and engage in union participation activities such as strike activity (Darlington, 2006; Bean and Stoney, 1986).
Originality/value
Contrary to the traditional view, which sights unions as detrimental to worker productivity, turnover, and attendance at work (via restrictive work rules, featherbedding and disruptive strikes or other adversarial tactics), the investigation, through extensive review of literature proposes that unions positively influence worker behavior at work. The model, however, requires empirical testing to validate the proposed relationships.
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Tripti Ghosh Sharma, Rohit Jain, Sahil Kapoor, Vijeyta Gaur and Abhishek Roy
Strategic Marketing, Marketing Management, Services Marketing.
Abstract
Subject area
Strategic Marketing, Marketing Management, Services Marketing.
Study level/applicability
MBA and Executive MBA.
Case overview
The case talks about the inception and growth of OYO Rooms, a company that originally started as ORAVEL Stays Ltd. in 2012, as a platform for booking budget and premium accommodations, but graduated to become OYO Rooms, an online aggregator of hotels, with a unique business model of “managing the partial inventory of rooms” in hotels and offering a proposition of affordable, consistent, quality experience to business, leisure and pilgrim travellers. The company received rounds of funding from Greenoaks Capital, Lightspeed Ventures, Sequoia Capital and DSG Consumer Partners. Moreover, unlike its competitors, OYO adapted itself to the fast-changing consumer preference and grew at an enviable pace and by 2016, was present across 190 cities through a network of 6,500 hotels. However, OYO Rooms had to face a multitude of challenges both from the consumer and hotel owners’ ends, primarily service quality concerns from the customers and majorly concerns out of payment irregularities or non-abidance to written contracts from the hoteliers’ end. The dissatisfaction levels increased to an extent that experts started raising questions on the viability of the business. OYO was growing at an aggressive rate but breakeven point was yet to be achieved. Moreover, growing dissatisfaction and switching amongst its customers as well as hoteliers threatened the very existence of the model. The case allows the students to critically analyse the strategies of OYO for deliberation on whether the business model was sustainable in the long run. It also encourages the students to deliberate on the possible growth strategies for OYO as also on the service recovery strategies for OYO.
Expected learning outcomes
The case has been positioned around the following modules: industry analysis; value of a two-sided business model to both parties; sustainability of a unique business model, against the challenges that it faces; applying the VRIO framework (resource-based view); complaint handling and service recovery strategies; applying the Ansoff’s grid for possible growth options.
Supplementary materials
Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 11: Strategy.
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Rahul Bodhi, Tripti Singh, Yatish Joshi and Deepak Sangroya
The current study examines the impact of various psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education…
Abstract
Purpose
The current study examines the impact of various psychological factors, university environment and sustainable behaviour on teachers' intention to incorporate inclusive education in higher education.
Design/methodology/approach
A cross-sectional survey was conducted to collect data from 204 academicians and scholars from India. Structural equation modelling (SEM) was employed to examine data.
Findings
Results revealed that teachers' attitudes, university environment and spirituality had a positive and significant association with intention to incorporate inclusive education. Path analysis showed that teachers' attitude was the most prominent predictor of intention to incorporate inclusive education, followed by spirituality and university environment.
Practical implications
The study determines the key predictors of teachers' intention to incorporate inclusive education. The identified factors can help the government and public policymakers foster inclusive education. The study determines that teachers have the capability to drive inclusive education through intrinsic spiritual views and feelings of satisfaction and happiness. Marketers must capitalize on the spiritual aspect of individuals and accordingly develop long-term inclusive strategies.
Originality/value
The current study addresses prevailing gaps in existing literature on teachers' attitude and intention to adopt inclusive education. The study examines the impact of key predictors of teachers' intention to adopt inclusive education and focuses on emerging factors such as university environment, spirituality, teachers' self-efficacy, concern and sustainable behaviour.
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Rahul Bodhi, Tripti Singh and Yatish Joshi
Employees have gradually adopted social media sites and their applications that have been associated with enhanced communication and collaboration at the workplace. However…
Abstract
Purpose
Employees have gradually adopted social media sites and their applications that have been associated with enhanced communication and collaboration at the workplace. However, social technologies have both positive as well as negative consequences. The current study examines the impact of loneliness on employees' psychological well-being (PW); subsequently, the mediating role of social media use intensity (SMI) at the workplace. It also examines the moderating role of gender and management status of employees.
Design/methodology/approach
The present study conducted an online and offline survey using a cross-sectional design. Data were collected from 206 working professionals from the IT industry in India. Structural equation modelling was applied to analyse data.
Findings
Results revealed that employee loneliness is positively associated with SMI. Employee's SMI was positively associated with enhanced PW. Unexpectedly, employee loneliness is positively and significantly related to PW. However, the moderating roles of gender and management status of employees were not supported.
Practical implications
The current study can help managers, policymakers and organizations better understand the role of employee social media use in the workplace. Using the insights and understanding offered by the study, social media can be effectively utilized in the workplace. The study recommends that organizations may allow the use of social media at the workplace. Social media resources may also be helpful in improving employee communication and digital literacy.
Originality/value
The current study is a pioneer work and contributes to the literature by examining the relationship between loneliness, SMI and PW. This study has essential theoretical and managerial contributions.
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Tarun Dhingra, Tripti Singh and Ambalika Sinha
The purpose of this paper is to develop a framework for the firms located inside special economic zones (SEZs) in India and to assess the effect of location on competitiveness of…
Abstract
Purpose
The purpose of this paper is to develop a framework for the firms located inside special economic zones (SEZs) in India and to assess the effect of location on competitiveness of the firm.
Design/methodology/approach
A literature review is done to identify the variables and intermediate variables including sub‐variables which affect the location competitiveness of the firm that leads to superior firm performance. Literature support for all the variables in the framework is discussed to establish a logical sequence.
Findings
Hypotheses are formulated in a sequential framework to draw relationships between location of a firm in an SEZ as latent function, intermediate functions, and superior firm performance as a dependent function.
Research limitations/implications
This developed framework is yet to be empirically tested. Such a paper can be applied in manufacturing industries located in an SEZ.
Practical implications
Location competitiveness is an important strategic decision for industries. The paper on location strategy for competitiveness of SEZs helps in identifying a framework including various prepositions that lead to superior firm performance.
Originality/value
The value of the paper lies in its attempt to propose a relationship between firm location and its effect on firm competitiveness. The approach emphasizes multiple interrelationships between sets of variables and also suggests a quantitative research methodology, i.e. structured equation model, to test empirically.
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We live in a techno savvy era that is called as virtual connection and communication.
Abstract
Purpose
We live in a techno savvy era that is called as virtual connection and communication.
Design/methodology/approach
During this pandemic crisis, we all are dependent upon technology, internet for connecting to our families and our friends; this all is monitored by cyberlaw.
Findings
Today, the computer crimes are increasing at a high rate, and it should be controlled and managed to maintain the platform .Cyberspace on the other hand can be discussed as the space where all internet-related activities are taking place and cyberlaw regulates. The paper will throw light on the impact of internet on the COVID-19 pandemic.
Originality/value
The paper will throw light on the impact of internet on the COVID-19 pandemic.
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Chhaya Mani Tripathi, Rahul Pratap Singh Kaurav and Tripti Singh
The purpose of this study is to examine the relationship between cultural intelligence (CQ) and cross-cultural adjustment (CCA) using meta-analytic methods. The paper serves a…
Abstract
Purpose
The purpose of this study is to examine the relationship between cultural intelligence (CQ) and cross-cultural adjustment (CCA) using meta-analytic methods. The paper serves a dual purpose as it critically examines the CQ-CCA literature and provides summary effects using meta-analysis to determine how CQ and its facets affect CCA and its three dimensions.
Design/methodology/approach
A meta-analysis of 77 studies involving 18,399 participants was conducted to obtain the summary effects. The studies reporting the relationship of CQ and/or its facets with CCA or any of its dimensions were included in the analysis.
Findings
Results revealed that CQ (overall) and all individual CQs were positively and significantly related to CCA and its three subdimensions. Although CQ (overall) had a strong effect on CCA and moderate to strong effects on all the subdimensions of CCA, the strongest effect size was measured for the relationship of motivational CQ with CCA. Not only this, when individual CQs' relationships were assessed with the individual adjustment dimensions, the motivational aspect of CQ happened to be the most influencing factor, having a close to strong effect on interaction adjustment.
Research limitations/implications
Since the study combines the results from numerous empirical research conducted over time, it avoids the limitations that an individual study has, which is carried out at a single point in time and on a limited sample.
Originality/value
This study adds to the academic research by critically reviewing the CQ-CCA literature. It also works as a guiding map for future research in the area. The study highlights the summary effects for each association between CQ and CCA and their dimensions, elucidating the mixed findings reported in previous research.
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Ginni Chawla, Tripti Singh and Rupali Singh
Unions and organizations interests are often seen to be in competition. However, union-voice hypothesis suggests that unions can provide a distinctive mechanism to lower…
Abstract
Purpose
Unions and organizations interests are often seen to be in competition. However, union-voice hypothesis suggests that unions can provide a distinctive mechanism to lower organizational costs by reducing exit behavior, absence from work and conflict levels at work. This study aims to look at union participation as a form of voice which is affected by a number of antecedents and in turn has an effect upon the workers performance (i.e. worker behavior effectiveness [WBE]) in an organization.
Design/methodology/approach
The study draws on data from 340 permanent labors working in 19 manufacturing units across different regions of India to explore both the antecedents and outcomes of union participation. Hypotheses are tested using mediation analysis.
Findings
Results indicate statistically significant relationships between union participation, its antecedents and WBE, with union participation partially influencing the relationship between the constructs.
Originality/value
Uniqueness of the study lies in its findings which report positive relationship among union participation, its antecedents and behavior effectiveness. Contrary to the traditional belief that unions are detrimental to the health of any organization, the study suggests that workers decision to join and participate in unions should be viewed positively because only if a person is willing to stay with the organization, he/she seeks to resolve the issues/problems through collective mechanism of union participation and which in turn leads to enhanced performance, reduced absenteeism at the workplace.
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Sathyajit Gubbi, Supraja Grandhi and Asma Soni
Upon completion of the case study, students should be able to understand how changes in a macro environment affect the competitive landscape in an emerging market; acquire a…
Abstract
Learning outcomes
Upon completion of the case study, students should be able to understand how changes in a macro environment affect the competitive landscape in an emerging market; acquire a granular understanding about the logistics industry in an emerging market and the various business models developed to service customer needs; determine the attractiveness and challenges of doing business in a fragmented but sunrise industry in an emerging market; and identify the drivers for growth and profitability in the logistics business.
Case overview/synopsis
Manisha Sharaf (she/her) and her co-founders conceived the idea of Truck Hall in 2011 to ride with the tide created by booming public investments in the infrastructure and transportation sector. Truck Hall aimed to improve the efficiency of the logistics industry in India by extensively using technology. However, the market research showed that technology-driven services in logistics faced many challenges owing to low internet penetration in the country, weak network connectivity during transportation and the low literacy rates of the truck drivers who were central to this industry. Between 2015 and 2018, Truck Hall experimented with several business models including load board, brokerage and integrated transporter with the sole purpose of achieving profitable growth in a highly fragmented industry with razor-thin margins. This case documented the dilemma faced by a startup in a high-growth but largely unorganized and unregulated industry in a developing economy. Should Truck Hall continue with the current business model of being a niche player or should it vertically integrate and control major segments of the value chain? Should it compromise on growth to become profitable or first scale up?
Complexity academic level
This case study can be used at the undergraduate, graduate and executive levels.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 11: Strategy.