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Book part
Publication date: 1 February 2007

Deepa Chandrasekaran and Gerard J. Tellis

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1306-6

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Article
Publication date: 17 July 2019

Shanfei Feng and Trichy V. Krishnan

Companies in the B2B service sector often sign a series of successive contracts instead of one long contract with their vendors. Economic researchers have shown how the lengths of…

284

Abstract

Purpose

Companies in the B2B service sector often sign a series of successive contracts instead of one long contract with their vendors. Economic researchers have shown how the lengths of stand-alone contracts are influenced by economic factors such as asset specificity and economic volatility, but have not researched into contracts that are part of a continuous series. The purpose of this study was to explore if being a part of a series of contracts influences the length of the focal contract and the rental rate.

Design/methodology/approach

The authors use data collected from the oil drilling industry to empirically test their hypotheses. The data set consists of 2,621 contracts involving jack-up rig hiring in the Gulf of Mexico region.

Findings

The authors empirically show that the series duration affects both the length and rental rate of each constituent contract, even after considering all other plausible economic factors. Specifically, the duration of a series has a positive effect on the length and a negative effect on the rental rate of the constituent contract.

Originality/value

Although contract length is as vital as the rent in B2B service transactions, it is rather unfortunate that marketing scholars have not researched much into this topic. The findings offer a new insight into the forces that shape the B2B service contracts and thus help the B2B managers make a better decision in service contracts.

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Journal of Business & Industrial Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0885-8624

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Available. Content available
Article
Publication date: 1 December 2005

Craig Henry

488

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Strategy & Leadership, vol. 33 no. 6
Type: Research Article
ISSN: 1087-8572

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Article
Publication date: 15 August 2008

Asha Gupta

This paper seeks to conduct an in‐depth study of international trends in private higher education and focus on the Indian scenario

5312

Abstract

Purpose

This paper seeks to conduct an in‐depth study of international trends in private higher education and focus on the Indian scenario

Design/methodology/approach

The methodology adopted is conceptual, analytical and comparative.

Findings

Though there has been better acceptability of private higher education institutions in India today than the “trepidation” felt at their emergence three decades ago, certain basic questions have been raised: Is the presence of private sector in higher education inevitable? Is it desirable too? Why is the Supreme Court of India intervening in matters pertaining to private higher education so frequently? What are the issues at stake?

Originality/value

An attempt is made to highlight the political‐economic, socio‐cultural, national‐international, ethical‐philosophical and legal‐practical aspects of this outreaching theme, in general, and focus on the driving forces, causes, and consequences of the emergence of the private higher education during the last three decades, in particular.

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International Journal of Educational Management, vol. 22 no. 6
Type: Research Article
ISSN: 0951-354X

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Article
Publication date: 2 March 2022

G. Citybabu and S. Yamini

The purpose of this work is to gain insights about Lean Six Sigma (LSS) in the Indian context by reviewing the related literature for one decade based on various perspectives…

1382

Abstract

Purpose

The purpose of this work is to gain insights about Lean Six Sigma (LSS) in the Indian context by reviewing the related literature for one decade based on various perspectives, such as author profile, year of publication, type of firm, type of methodology used, type of industry for which the research work is carried out and the key findings from the research.

Design/methodology/approach

This study reviews the research related to LSS from the articles published in the reputed journals. The literature used for reviewing is derived from the sources, including Science direct, Google scholar, IEEE, Taylor and Francis Group, Emerald Insight, Springer, Inderscience and Elsevier during the period between 2010 and 2021. Totally, the authors have included 141 LSS-related research articles that are published in the Indian context. The keywords used are Lean Six Sigma, Lean Six Sigma in the Indian context, Lean Sigma and LSS to identify and consolidate the research papers published during this timeframe.

Findings

The research papers collected from various reputed journals, including Scopus and non- Scopus enlisted, are classified and grouped under various categories to identify the class of author who publishes more in this field, research trend over the years, the type of firm which implements LSS, the research methodology which is commonly used in LSS and related research and also the key takeaway from these articles are highlighted. Further, the authors have also identified the major contributions of researchers in various sectors during this period in India.

Originality/value

This classification framework and the systematic review help in identifying the research gap and in giving directions for future researchers. It will be useful for researchers and practitioners working on the area of LSS, rural and urban entrepreneurs, start-up managers, professionals working in micro, small and medium enterprises (MSMEs) and executives of the Make in India Project to make India as Aatmanirbhar Bharat Abhiyan. Further, the clear direction of progress over the current decade in manufacturing industries, service sectors and processing industries can help the professionals working in these sectors.

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The TQM Journal, vol. 34 no. 6
Type: Research Article
ISSN: 1754-2731

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Article
Publication date: 18 April 2017

Ashfaq Mohammad, Abdurahman Mushabab Al-Ahmari, Abdullah AlFaify and Muneer Khan Mohammed

Electron beam melting (EBM) is one of the potential additive manufacturing technologies to fabricate aero-engine components from gamma titanium aluminide (γ-TiAl) alloys. When a…

661

Abstract

Purpose

Electron beam melting (EBM) is one of the potential additive manufacturing technologies to fabricate aero-engine components from gamma titanium aluminide (γ-TiAl) alloys. When a new material system has to be taken in to the fold of EBM, which is a highly complex process, it is essential to understand the effect of process parameters on the final quality of parts. This paper aims to understand the effect of melting parameters on top surface quality and density of EBM manufactured parts. This investigation would accelerate EBM process development for newer alloys.

Design/methodology/approach

Central composite design approach was used to design the experiments. In total, 50 specimens were built in EBM with different melt theme settings. The parameters varied were surface temperature, beam current, beam focus offset, line offset and beam speed. Density and surface roughness were selected as responses in the qualifying step of the parts. After identifying the parameters which were statistically significant, possible reasons were analyzed from the perspective of the EBM process.

Findings

The internal porosity and surface roughness were correlated to the process settings. Important ones among the parameters are beam focus offset, line offset and beam speed. By jointly deciding the total amount of energy input for each layer, these three parameters played a critical role in internal flaw generation and surface evolution.

Research limitations/implications

The range selected for each parameter is applicable, in particular, to γ-TiAl alloy. For any other alloy, the settings range has to be suitably adapted depending on physical properties such as melting point, thermal conductivity and thermal expansion co-efficient.

Practical implications

This paper demonstrates how melt theme parameters have to be understood in the EBM process. By adopting a similar strategy, an optimum window of settings that give best consolidation of powder and better surface characteristics can be identified whenever a new material is being investigated for EBM. This work gives researchers insights into EBM process and speeds up EBM adoption by aerospace industry to produce critical engine parts from γ-TiAl alloy.

Originality/value

This work is one of the first attempts to systematically carry out a number of experiments and to evaluate the effect of melt parameters for producing γ-TiAl parts by the EBM process. Its conclusions would be of value to additive manufacturing researchers working on γ-TiAl by EBM process.

Details

Rapid Prototyping Journal, vol. 23 no. 3
Type: Research Article
ISSN: 1355-2546

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Article
Publication date: 19 June 2007

Conway L. Lackman

The purpose of this paper is to improve the capability of managers to forecast revenues and develop marketing plans for B2B component products.

3589

Abstract

Purpose

The purpose of this paper is to improve the capability of managers to forecast revenues and develop marketing plans for B2B component products.

Design/methodology/approach

The methodology used is a dynamic market simulation at the product level. A previously developed consumer goods speciality product forecasting model is extensively modified to capture the different parameters (i.e. direct selling) relevant to a business‐to‐business (B2B) component goods product category. A dynamic simulation is developed using a set of equations developed to capture the marketing mix. Using just the demand equation (total supply exogenous) and employing the entire model (supply endogenous), sales are predicted.

Findings

The key findings are that the simulation produced more accurate (lower error) forecasts. The dynamic simulation for total demand for B2B auto components produced a mean absolute percentage error (MAPE) of 8.5 percent, comparing favorably with the average MAPEs of 30 percent achieved by 168 companies forecasting B2B products.

Research limitations/implications

The main research limitation is that the model is limited to B2B component products.

Practical implications

The practical implication of the model is that it improves the ability of marketing managers to successfully reach revenue targets.

Originality/value

This improved ability adds value to the B2B component marketing manager's planning process by providing a method of specifying a marketing plan that is likely to result in revenue that achieves or exceeds the target revenue and knowledge of what marketing mix levels would move present sales to meet or exceed target.

Details

Journal of Business & Industrial Marketing, vol. 22 no. 4
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 27 November 2019

Sushil S. Chaurasia, Surabhi Verma and Vibhav Singh

The purpose of this study is to develop a model that explains a user’s attitude toward M-payments in India, based on the motivational model and awareness about demonetization…

1302

Abstract

Purpose

The purpose of this study is to develop a model that explains a user’s attitude toward M-payments in India, based on the motivational model and awareness about demonetization policy. The study also investigates the validity and differential predictive power of four different M-payment usage models, by considering the effect of improved awareness regarding demonetization policy on the core construct of the motivational model.

Design/methodology/approach

The model was tested with survey data from 362 M-payment users using partial least squares. Respondents were M-payment users with significant usage experience.

Findings

This study empirically determined that the motivation model and awareness about demonetization policy in M-payment usage after demonetization are connected. As hypothesized, the study found: a positive relationship between extrinsic motivation and intention to use M-payment, positive relationship between awareness about demonetization policy and behavioral intention to use M-payment, positive relationship between intrinsic motivation and extrinsic motivation, positive relationship between awareness about demonetization policy and extrinsic motivation and positive moderation effect of awareness about demonetization policy on the extrinsic motivation-behavioral intention relationships. The hypothesis that awareness about demonetization policy would have a moderating effect on intrinsic motivation–behavioral intention relationship was not supported.

Practical implications

From a practitioner’s perspective, this study underscores the importance of raising sufficient awareness about the demonetization policy as a determinant of users’ willingness to use M-payment services. Mandatory regulations by the government and motivation toward M-payment use can be a good starting point for a cashless economy.

Originality/value

This study makes a needed contribution to the literature by validating the integrated motivation model, emphasizing the importance of raising awareness about the demonetization policy among M-payment users. The model may provide a useful foundation for future research in this area.

Details

Transforming Government: People, Process and Policy, vol. 13 no. 3/4
Type: Research Article
ISSN: 1750-6166

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Article
Publication date: 7 August 2017

Raja Ambedkar Ande, Angappa Gunasekaran, Punniyamoorthy Murugesan and Thamaraiselvan Natarajan

Brand resonance will significantly improve the profits of the services industry in the twenty-first century. The purpose of this paper is to find the resonance score for modified…

2990

Abstract

Purpose

Brand resonance will significantly improve the profits of the services industry in the twenty-first century. The purpose of this paper is to find the resonance score for modified customer-based brand equity (CBBE) model in mutual fund financial services and improve the conceptualization of customer-based mutual fund services’ brand equity through brand resonance.

Design/methodology/approach

The path values of SEM model was used to estimate the relative weights of criteria and sub-criteria in analytic hierarchy process (AHP) model and it was empirically tested with a sample of 240 mutual fund investors.

Findings

The brand resonance using AHP has been quantified. The resonance quantification of each brand has been demonstrated using two renowned Indian mutual fund services brands State Bank of India and Hong Kong and Shanghai Banking Corporation.

Research limitations/implications

The interdependency of the factors which influence the resonance score is not explored.

Practical implications

Research findings provide useful guidelines for fund managers/analysts of mutual fund services companies while improving the brand equity and strong brand’s resonance with investors.

Originality/value

The paper examines quantification of resonance for modified CBBE model in mutual fund services using data from a sample of investors in India with two mutual fund brands. The AHP structure model helps firms effectively quantify the resonance score.

Details

Benchmarking: An International Journal, vol. 24 no. 6
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 12 April 2023

Kalpana Chandrasekar and Varisha Rehman

The brand crisis literature remains unilateral and scattered, necessitating academic effort to comprehend the extant body of knowledge. This study aims to provide the required…

994

Abstract

Purpose

The brand crisis literature remains unilateral and scattered, necessitating academic effort to comprehend the extant body of knowledge. This study aims to provide the required comprehensive overview of the domain, by outlining its significance, progression and future research directions.

Design/methodology/approach

Following the PRISMA approach, journal articles for review are selected. The study uses a hybrid (structured and bibliometric) review, to provide a systematic insight and graphical visualization of the existing literature. It applies VOSviewer software to analyse bibliographic data through citation and co-occurrence analysis.

Findings

The hybrid review outlines most-cited articles, authors, frequently used theories, methodologies and data analysis techniques in this domain. Findings are further presented as integrative framework that distinctly highlights prior studies from a dichotomous perspective and across three stages of crisis. Finally, research opportunities and directions for future research are presented.

Research limitations/implications

The study is useful for scholars and practitioners to understand the brand crisis literature and to cognize the inferences drawn by distinct researchers. It provides contemporary research agendas using the theory, context and method (TCM) framework, to augment future investigations through interdisciplinary approach.

Originality/value

To the best of our knowledge this is the first study that synthesizes the academic work of brand crisis using a hybrid method. Also, the novelty of the work lies in presenting the future research direction in the form of multiple (macro, meso and micro) levels with inter-disciplinary theoretical underpinnings.

Details

Marketing Intelligence & Planning, vol. 41 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

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