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Considers the role of design as a marketing tool for the wine industry. The meaning of design and its relationship to marketing is defined then explored from a number of perspectives to demonstrate its relevance to modern wine making techniques. Examines the possibilities for a design led approach to wine making using case material from an English Winery. Concludes that design offers real opportunities in wine making as a means for developing effective marketing strategies.

We are facing a number of concurrent human-induced crises which, it might be claimed, are the result of entangled processes which flow between and through the issues of climate change, environmental degradation, political instability, global health problems and economic inequalities. These crises are now posing existential threats to ecosystems, habitats, lifeforms and humans. One reaction to these crises has been the instigation of the sustainable development goals (SDGs). Their influence can be argued to have met varied levels of impact and success, but in a complex, interconnected world, perhaps, it is too much to expect that they would, by themselves, act as a management tool which would solve all our ills as they focus on the large scale, not the individual. This leaves a gap for a framework which supports individual growth towards supporting sustainability. The inner development goals (IDGs, 2021) framework is a recent innovation, initially suggested by three Swedish organisations with the express intent of fostering capacities and perspectives at the individual level which will encourage populations to engage with the crises we face in more informed, motivated and practical ways. Through an engagement with the literature, this chapter considers the need for the IDGs in education as a process through which the SDGs can be engaged with at an individual level. This debate is both current and important as it suggests a way in which individual agency can be brought to bear on the global crises we all face.

The article considers trends in the Czechoslovakian wine industry, the industry's home market faces a decline in per capita consumption and increasing price sensitivity. Through a case study the development of a particular producer of quality wine is examined together with the emergence of a coordinated approach to marketing decisions. The UK is a potential export market for such a producer. The growth and development of the UK wine market is considered and opportunities identified. Developing a producer to serve those requirements is found to be difficult requiring the producer to readdress the issue of quality. Bottles and labels may also need to be changed. The development process requires investment and the risks of political change need to be considered.