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Article
Publication date: 12 September 2016

Leticia Bode, David S. Lassen, Young Mie Kim, Dhavan V. Shah, Erika Franklin Fowler, Travis Ridout and Michael Franz

Despite the growing use of social media by politicians, especially during election campaigns, research on the integration of these media into broader campaign communication…

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Abstract

Purpose

Despite the growing use of social media by politicians, especially during election campaigns, research on the integration of these media into broader campaign communication strategies remains rare. The purpose of this paper is to ask what the consequences of the transition to social media may be, specifically considering how Senate candidates’ use of a popular social network, Twitter, is related to their messaging via broadcast media in the form of campaign advertising, in terms of content and tone.

Design/methodology/approach

To address this research question, a unique data set combining every tweet (10,303) and every television ad aired (576,933 ad airings) by candidate campaigns for the US Senate during the 2010 campaign is created. Using these data, tweets and ads are analyzed for their references to issues as well as their overall tone.

Findings

Findings demonstrate that social messaging often resembles broadcast advertising, but that Twitter nonetheless occupies a unique place in modern campaigns in that its tone tends to be quite different than that of advertisements.

Research limitations/implications

This sheds light on a larger debate about whether online campaigning has produced a fundamental change in election practices or whether new media simply extend “campaigning as usual.”

Originality/value

This study uses a novel data set, encompassing the complete universe of ads and tweets distributed by candidates for Senate in 2010.

Details

Online Information Review, vol. 40 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 1 February 2006

Stuart A. Kinner

Prisoners experience high rates of chronic physical health problems, poor mental health and high rates of substance misuse. However, little is known about what happens to…

444

Abstract

Prisoners experience high rates of chronic physical health problems, poor mental health and high rates of substance misuse. However, little is known about what happens to prisoners after release from custody, except that many re‐offend and a disproportionate number die from drug overdose, suicide, accidents and other causes. Using a prospective design, 160 prisoners in Queensland, Australia were interviewed prior to release then 1 and 4 months post‐release. Most prisoners had a history of substance misuse and many reported poor mental health pre‐release. The prevalence of these problems was also high post‐release and there was a high degree of continuity of impairment. These findings add support to calls for (a) population‐level pre‐release planning and post‐release support for prisoners returning to the community, and (b) screening and targeted intervention for those most at risk of poor post‐release outcomes.

Details

International Journal of Prisoner Health, vol. 2 no. 2
Type: Research Article
ISSN: 1744-9200

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