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The aim is to explore how Microsoft Advertising built a coaching culture across its global sales manager population.

This case study illustrates how a coaching program was delivered that allowed for the complexity within the business as well as being flexible enough to meet the needs of different cultures.

This practical case study material from Microsoft Advertising, a global provider of digital advertising platforms, shows how the learning and development team developed the performance coaching capability of sales managers in order to lift the performance of the global sales force.

It explores the implications of designing a program suitable for global delivery across five continents, in ten countries and with 22 nationalities of participants, as well as the practicalities of delivery.

This paper provides information on the coaching culture across Microsoft Advertising's global sales manager population.

Corporate social responsibility (CSR) programs can be risky for organizations on many fronts. They are not only resource intensive but they can be perceived by stakeholders as “greenwashing;” meaning the organization works to appear more ethical than they are in practice (Pompper, 2015). This chapter explores the complementary roles that human resources and public relations may play in creating a transparent and authentic CSR program that builds community relations and value for internal and external stakeholders in Sub-Saharan Africa. It proposes a CSR strategy based on the Open Social Innovation (OSI) model and Bottom of the Pyramid (BoP) framework; both constructs that call for developing stakeholder partnerships that build capacity and empower communities. This chapter offers a case study of the CSR initiative of health-care provider, Johnson & Johnson, to illustrate how OSI-based CSR (1) contributes significantly to economic and social development in Sub-Saharan African communities, (2) facilitates the creation of synergies between human resources and public relations, ensuring that CSR initiatives are driven by a partnership of internal and external stakeholders; and (3) enables authentic corporate citizenship communication without sacrificing shareholder value.

The purpose of this paper is to examine how Chinese immigrant businesses in Australia were able to shift from low return start-up businesses and move to more competitive business models targeting mainstream clientele. The research aims to identify the factors enabling a break-out strategy for these entrepreneurs and whether a horizontal or vertical break-out was achieved.

A qualitative research method with in-depth interviews is employed. Interviews were conducted with 55 Chinese immigrant business owners in Sydney and Canberra.

The analysis found that a break-out strategy depended on a range of business activities, including innovation, marketing, networking and personnel strategies. Importantly, the current research found that these resources have varying degrees of importance in the different stages of the transition to the new business model. Accumulating sufficient financial capital was a fundamental enabler for a break-out strategy, followed by the capacity to learn and benefit from the experience of social networks.

The current research highlights the importance of financial capital and capacity to benefit from social networks as fundamental factors in enabling a break-out strategy. The benefit of the qualitative approach in obtaining rich data needs to be offset by potential limitations on generalisability. Future research could incorporate comparison between different size businesses as well as analysing factors underpinning a failure to successfully implement a break-out.

The findings indicate that business support groups and policymakers could review access to financial capital for entrepreneurs seeking break-outs, consider improving opportunities for developing capacity to utilise heterogeneous social networks, and consider pathways for improving skills acquisition amongst immigrant entrepreneurs.

This paper contributes to the research literature on break-out strategies used by immigrant entrepreneurs by analysing, in detail, the transition steps undertaken by ethnic Chinese entrepreneurs in the shift to more competitive business models.

Recounts the history of the Chinese Diaspora in Australia, which dates back to the Gold Rush of the 1850s. In the past three decades, following the end of the white Australia policy, many ethnic Chinese immigrants have immigrated to Australia. Although there are only 300,000 people of Chinese ancestry living in Australia, Chinese immigration is a critical chapter of Australia’s immigration experience. Chinese entrepreneurs have played a major role in the history of the Chinese in Australia. Explores the experience of Chinese entrepreneurs in Australia from the earliest days till the present and reviews historical accounts of Chinese entrepreneurs in Australia, before presenting the results of recent research. Argues that it is necessary to investigate how ethnicity, gender and class have intersected to shape changing patterns of Chinese entrepreneurship in the Australian Chinese Diaspora. Suggests also that the dynamics of Chinese immigration and Chinese entrepreneurship in Australia have been shaped by the changing dynamics of globalisation, the state and the racialisation of Chinese immigrants in the Australian labour market and society as a whole.

Taking China as a research context, the purpose of this paper is to delineate how social and business tensions manifest in Chinese nascent social enterprises and to disentangle the strategies that they adopt to manage the business-social dual goals to achieve organizational viability.

A qualitative multiple-case study is used to collect and analyze data. Empirical data are drawn from in-depth semi-structured interviews with Chinese social entrepreneurs, ethnographic observation of social enterprises as well as secondary sources.

Depending on personal motivations and resource availability, social entrepreneurs’ perceptions toward pursuit of dual goals range from integration to differentiation in the short term, despite consensus on the concurrent development in the long term. The leverage of resources, image management, continuous innovation and need-based services are viable approaches that Chinese social enterprises adopt to manage the dual goals in order to create both social and economic value.

This paper reveals understanding of the concrete tensions experienced among Chinese nascent social enterprises in pursuing business and social goals and how they manage to integrate the synergistic aspects of social and business goals to achieve survival and growth. Based primarily on qualitative case study method, the research findings are context specific and may not be ideal for generalization.

The authors reveal strategies by which synergistic benefits between dual goals may be achieved. Innovation (e.g. in resource utilization, in service format and content) and differentiation (e.g. in organization positioning) would be beneficial in enhancing the competitiveness of social enterprises. To enhance organizations’ credibility, quality of products and service should be monitored and organizational transparency needs to be enhanced.

It is suggested that the government specifies legal forms and legitimates interests of social enterprises, formulates preferential policies to stimulate the development of social enterprises, and develops a set of qualification authentication system to regulate this emerging sector.

The study examines the manifestation of business and social tensions and presents dual-goal management strategies from a non-western perspective. As an original contribution to the field of social entrepreneurship, the study responds to calls for in-depth analysis of conflicting objectives and tension management in social enterprises.

Previous studies on the contribution of immigrant employees (IE) have mainly focused on immigrants from non‐Western industrialised countries. Few studies have explored the contribution of immigrants from the European Union (EU). The purpose of this commentary is to present the outcomes of a recent study on immigrant employees from the EU region.

This paper examines the experience of 77 New Zealand firms operating in 11 EU markets. Only 10 percent of the firms investigated hired IE to assist or manage their firms' marketing activities in the EU region, suggesting employment of IE is still in its infancy stage. The EU is the largest immigrant source region, which contributes more than 30 percent of total immigrants to New Zealand in 2005. This study uncovers the profile of firms which have, or have not, utilised such a strategy.

It was found that, at present, the users of IE are larger in size, equipped with higher international business experience, FDI mode users and operate more in the consumer durable and industrial product sectors. Among marketing environmental factors examined, competitive environment accounted for the most variation. The extent of standardisation difference of price and place was the highest.

The findings of this study imply that the choice of IE from the EU region might relate to a firm's size, international business experience, market entry mode selection, product type and host market environment and characteristics (e.g. market size). IE might also have contributed to a firm's choice of pricing and place standardisation strategy. However, these relationships need to be verified by future research.

Ethnic entrepreneurship is, and always has been, a means of survival. However, there is limited literature on ethnic entrepreneurship in Australia and therefore, an understanding of ethnic entrepreneurs’ motivations to become self-employed. The purpose of this paper is to report the influential factors in the decision to engage in self-employment through case studies of members of Melbourne’s Sri Lankan community informed by the mixed embeddedness approach.

The mixed embeddedness approach frames the study where the authors examine the motivations for business of five Sri Lankan entrepreneurs. Narratives are used to construct individual case studies, which are then analyzed in terms of the motivations for, resources used and challenges faced on the entrepreneurial journey.

For these ethnic entrepreneurs, their entrepreneurial activity results from a dynamic match between local market opportunities and the specific ethnic resources available to them at the time of founding. The self-employment decision was not prompted by a lack of human capital but an inability to use that human capital in alternative means of employment at specific points in time. Moreover the authors highlight the importance of social and cultural capital as resources used to overcome challenges on the entrepreneurial journey.

In this community, entrepreneurship was not a result of a lack of human capital but how it was utilized in combination with social and cultural capitals in the given opportunity structure. The mixed embeddedness approach enables the uncovering of how ethnic network ties were used in light of the opportunities available to build entrepreneurial activity.

This paper examines the impact of culture on inter‐firm network development in international marketing. Three research questions about the influence of culture on network development were developed from the literature to focus case data collection and analysis. The data were collected from in‐depth interviews with network managers/owners of firms networking with other overseas firms entering into Australian and Asian markets. Differences and similarities between how overseas Chinese and Australian cultures impact on network development and strategies for developing and maintaining quality and long‐term relationship in cross‐cultural networks were identified. Implications for practice emphasise the importance of cultural adaptation.

This paper aims to examine the myriad linkages between cross‐border migration and international business activity through a conceptual framework of international arbitrage.

While labour is internationally the least integrated of the various markets (capital, product, labour) the increasing co‐movement of both tasks and workers has created opportunities for the arbitrage and exploitation of differences between national labour markets. Because national labour markets typically display the two characteristics of separation and price discrepancy it is possible to utilise the principle of arbitrage and within this framework examine cost, intellectual, knowledge and employment arbitrage.

The discussion suggests that international business offers valuable insights into migration processes and effects which have been dominated by the research approaches of other disciplines. It is found that migrants can help reduce transaction costs for bilateral trade, contribute to nostalgic trade, encourage outsourcing and foreign direct investment through referrals and performance signalling, assist country of origin development through remittances and return migration and provide valuable knowledge to their employers in the country of residence.

The paper is a conceptual one which offers no new empirical results but does provide a context for the interpretation of the more specialised studies that appear in this special issue. There is a need for research on this topic to be firmly grounded in the contemporary context of an increasingly integrated global economy. It also suggests a number of specific areas where further work would be useful.

The key contribution of the paper is in developing a comprehensive conceptual framework – that of labour market arbitrage – which enables a clearer understanding of the complex impacts of international migration on international business activity. It also distinguishes between direct and indirect effects.