Kosuke Motoki and Toshiki Saito
Front-of-pack (FOP) nutrition labeling has attracted considerable attention in a wide range of communities. However, the limited effects of FOP nutrition labels on healthier food…
Abstract
Purpose
Front-of-pack (FOP) nutrition labeling has attracted considerable attention in a wide range of communities. However, the limited effects of FOP nutrition labels on healthier food preferences have been reported. Drawing on the dual system theory, this study aimed to investigate which FOP nutrition labels increase healthier food preferences and when. Drawing on the dual-process theory, this study aimed to investigate the effects of Nutri-Scores on healthy food preferences under time pressure.
Design/methodology/approach
Participants saw two food packages (healthier and less healthy) with either intuitive (nutrient score) or numeric FOP labels. They then had to choose one of their preferred products with or without time pressure.
Findings
Across two studies (including one pre-registered replication), the results consistently demonstrated that the Nutri-Score (vs numeric labels) increases healthier food preferences under time pressure. No significant difference in the likelihood of choosing healthier food was found between the labels under non-time pressure.
Originality/value
Together, our results suggest that intuitive FOP labeling (i.e. Nutri-Score) enhances healthier food preferences during Type 1 processing and provides practical implications for promoting healthy eating.
Details
Keywords
Victor T.C. Middleton and Rebecca Hawkins
Sponsored by the World Travel & Tourism Council (WTTC) (1), the World Travel & Tourism Environment Research Centre (WTTERC) is an independent research unit launched in September…
Abstract
Sponsored by the World Travel & Tourism Council (WTTC) (1), the World Travel & Tourism Environment Research Centre (WTTERC) is an independent research unit launched in September 1991 by the Hon. Michael Howard Q.C, M.P, then UK Secretary of State for Employment. The initiative reflects the growing concern within the travel and tourism industry to manage its environmental impacts and maximise its potential to bring about environmental improvement. Based within Oxford Brookes University and with a global remit, WTTERC aims to “monitor assess and communicate effective environment strategies, objectives and programmes for world travel and tourism”.