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The purpose of this study is to investigate the contribution of social media teams to firm social media performance. Although social media teams are tasked with planning, executing and optimizing the social media marketing effort of firms, little systematic research has examined their roles. Drawing on social cognitive theory, the present study develops collective social media efficacy as a key mechanism to explain the contribution of social media teams to firm social media performance.

The study tested a conceptual framework in which social media team members' previous experience, short-term training and online resources use contribute to collective social media efficacy. In turn, collective social media efficacy is hypothesized to enhance firm social media performance. The study employed primary data and PROCESS macro to test its proposed hypotheses.

The findings revealed that previous social media experience, short-term training and online resources use contributed to firm social media performance by enabling social media teams to build strong collective social media efficacy.

The findings offer novel insights into how firms can optimize their social media marketing effort by systematically managing their social media teams. The findings add to the nascent literature on the organizational influences of social media performance.

Relying on the theoretical lens of a knowledge-based view, the purpose of this study is to explore the sources and roles of experiential knowledge in the rapid internationalisation of an emerging market-based micro export firms (EMMFs).

This is an inductive theory building study, which attempts to understand the “how” and “why” questions. In so doing, the study used nine micro export firms operating in the handicrafts sector of Nepal.

The findings suggest that internationalisation of resource-poor EMMFs relies on the entrepreneurs’ experiential knowledge, which is mainly acquired through prior experience, social networks and participation in international trade-fairs.

This study contributes by formulating a number of propositions on the sources and roles of experiential knowledge, which could be tested in pursuit of theory building on micro firms’ internationalisation based in emerging markets.

The paper advances an understanding on the patterns of firms’ internationalisation, and discusses EMMFs’ possibilities to emerge as a faster internationalising firm, so-called “born globals”.

This research explores the role of entrepreneurs' dynamic capabilities in small artisanal firms' entrepreneurial internationalisation.

The paper applies an inductive, exploratory multiple case study approach to the empirical context of the Nepalese artisanal sector. Primary data were collected through interviews and observations and triangulated by secondary data, such as firms' websites and social media profiles.

The findings suggest that entrepreneurs' network utilisation, network-building and marketing capabilities are crucial to enabling small artisanal firms' entrepreneurial internationalisation. Entrepreneurs' network-retaining, market-oriented learning and innovative capabilities become more important as firms mature. Accordingly, the paper theorises that artisan entrepreneurs in a developing economy should build and apply different dynamic capabilities based on firms' internationalisation phase.

The fine-grained discussion of the findings and the six propositions from this study advance the current understanding of dynamic capabilities, entrepreneurial internationalisation and artisan entrepreneurship literature.

This research aims to explore the differences in destination image owing to culture and travel distance among international tourists to northern Norway. A self-administrated survey with a structured questionnaire is deployed at North Cape – the most popular Arctic destination in Northern Norway. Concerning cultural influences on destination images, this study examines the similarities and differences in perceived images among seven cultural groups. For evaluating geographic influences, this study uses six travel regions distinguished by the distance of travel to the study site as the base for the data analysis. Similarities and differences in destination imaged owing to above two factors are revealed by correspondent analyses. For example, Reindeers and Northern Light are the two greatest reflections of Northern Norway in the mind of all respondents. Misconceptions on tourism offerings in the study region transpire among the Japanese. Lastly, this study suggests that the distance of travel may evoke a moderating effect on the destination images. That is the farther the distance traveled the further image distortion exhibited.

The purpose of this paper is to investigate the underlying dimensions of trade show performance in an emerging market context. Firms in industrial and emerging markets typically differ in terms of access to firm level resource endowments. Such differences make attempts to generalize the trade show performance dimensions proposed for industrialized country exhibitors to emerging market exhibitors problematic. This motivates the need for understanding the dimensionality of trade show performance in an emerging market context.

Data obtained from firms that partake in an emerging market trade show that takes place in an emerging market are used to investigate the dimensionality of trade show performance. By subjecting several trade show performance items into principal component analysis, a multidimensional performance construct, applicable to emerging market exhibitors, is introduced.

The empirical findings show that trade show performance, in an emerging market context, is multidimensional. The findings suggest that emerging market exhibitors tend to utilize trade shows somewhat differently from their industrialized market counterparts.

The findings imply the need for exhibit managers in emerging markets to set multiple objectives for trade show participations. The findings also suggest that exhibit managers need to staff the trade show booth with individuals possessing different sets of expertise.

The paper clarifies the dimensionality of trade show performance in the context of emerging markets and sheds light on the tactical and the strategic roles that trade show participations play in emerging markets.

Three theory‐based hypotheses related to distribution chains and quality perceptions are advanced and examined empirically. The reported findings show that upstream channel members place more emphasis on distribution quality, while downstream channel members place more emphasis on product quality. A systematic change in quality perceptions is observed across national borders. In addition, more similar quality perceptions are observed among adjacent chain stages than those chain stages that are further apart.

The purpose of this paper is to provide a framework for understanding the relationships between resource commitment, management experience, firm size, internationalization, internal export barriers and export performance in firms. Specifically, this paper empirically investigates the impact of resource commitment, management experience, firm size, and internationalization on export performance, using internal export barriers as an intervening variable. These antecedents of export performance are selected because they are constraints that managers have an opportunity to influence. This study is therefore relevant to the managerial process.

A survey design using firms from Ghana was chosen. This was expected to be an appropriate population from which data could be gathered to investigate the authors' hypotheses. In order to test these hypotheses, questionnaires were designed to collect data from small and medium export firms in an emerging market. Data on resource commitment, management experience, firm size, internationalization, internal export barriers and export performance were collected. The data was then analysed by applying path analysis using LISREL 8 in testing the hypotheses.

Results from the study shows that in this market, firm size is related positively to internal export barriers, firm size and internal export barriers are related positively to export performance, and that internationalization is related negatively to export performance. The observation suggests that a large firm size and a good internationalization strategy are the most effective strategic options for enhancing firm export performance in this market. Another observation from the study was that firms in emerging markets lack the needed resource commitment to export.

Results of this study add to prior literature by identifying variables which contribute to the improvement of both internal export barriers and export performance in an emerging market (sub-Saharan Africa). The study provides advice to managers who are trying to improve the export performance of a firm in an emerging market and to policy makers about how an emerging market can improve its export industry.

This research work serves as an important guide for future researchers who intend to study export problems in other emerging economies. Policy makers in emerging economies may refer to this work to identify export problems that firms face in order to provide timely and effective assistance to small and medium scale enterprises engaged in export ventures. The paper believes the benefit of internationalization is realized as managers' leverage the learning opportunities accumulated over the years through exposure to the international market. Managers need to develop considerable capabilities and competencies to identify the specific barriers they must overcome in order to formulate appropriate export strategies.

This paper seeks to examine the significance of various aspects of consumers' perception of a collective label as predictors for consumers' intention to buy the labelled item and willingness to pay for the label.

The online survey was organised based on random sampling from a panel consisting of 46,000 people who had previously agreed to serve as online consumer panellists for a large market research firm. A total of 2,844 invitations were sent out and 684 panellists answered the invitation. The final sample consisted of 522 subjects.

The authors have developed and tested a model looking at the significance of various aspects of consumers' perception of a collective label as predictors for consumers' purchase intentions and willingness to pay for the labelled commodity.

By defining which factors influence consumers' purchase intentions and willingness to pay for the labelled product the paper suggests what managers should pay attention to when they introduce a new label for a commodity.

The current article contributes to the literature in three ways. First, the paper replicates the results of the previous studies on branding and extends the literature through introducing a new model defining consumers' purchase intentions and willingness to pay. Second, the paper develops and tests a model that can be applied to collective labels. Third, the paper introduces a new label specific variable – importance of the label.